Event Details
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A VIRTUAL SUMMIT EXPERIENCE
Join us for a transformative four-day virtual experience at CMG Summit Connect!
- Immerse yourself in the world of color as we bring together professionals from the global color community.
- Gain valuable insights into CMF (color, material, and finish) forecasting and application through a series of workshops and educational sessions.
- Explore the latest trends, techniques, thinking, and innovations.
- Network and collaborate with like-minded individuals, fostering meaningful discussions, idea exchange, and potential collaborations.
Don't miss out on this opportunity to connect, learn, and explore the vibrant world of color, materials and finish. Register today and unlock the endless possibilities of tomorrow!
The Benefits of Attending
- Unleash your true potential as a color design professional by joining the most dynamic and diverse community of like-minded individuals across all industries. Together, we will embark on a journey of inspiration, discovery, and endless possibilities.
- In this exhilarating, virtual space, you will find countless opportunities to connect, collaborate, and share your unique expertise. Surround yourself with visionary thinkers who, just like you, are relentlessly seeking the next big thing in color.
- Expand your horizons and transcend the boundaries of your specific industry. Our network is a melting pot of talent, ready to challenge your perceptions and propel you towards new areas of exploration. Together, we will break down barriers and revolutionize the world of color design.
- Prepare to be captivated by an open-discussion atmosphere where every voice is heard, and every idea is celebrated. Interact with passionate individuals who will not only inspire you but also become your lifelong friends. Together, we will form an unbreakable bond, uniting the vibrant energy of our community and channeling it towards greatness.
Who Should Attend?
Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. As a product developer, designer, manufacturer, CMF specialist, color specifier, or anyone who works with color for products or services, you won't want to miss our Summit experience.
EXPLORE THE WORKSHOPS AND COLLABS
Trend Tracking - Identifying trends in today's changing world
Step into the future of trend analysis and color sourcing with our latest workshop, Trend Tracking.
The pandemic has revolutionized how we work and live, forcing us to adapt to a new digital reality. The arrival of Generative Artificial Intelligence further challenged our traditional decision processes and triggered the need to truly transform our practices. Are you ready to embrace the limitless possibilities of the virtual data-rich world and unlock the secrets of trend tracking?
Join us as we delve into the fascinating world of digital trends and color sourcing, guided by the infinite wisdom of algorithms. Say goodbye to traditional methods and get ready to ride the wave of innovation. It's time to harness the power of technology and navigate the digital wonderland like never before.
- The basics of Identifying Trends
- The timing of trends in a changing world.
- Processing and Editing of Trend information.
- Examples of how to spot the same trend in different industries.
- Key visual and written trend cues & clues
- What Trend information are companies looking for in today's world?
- How digital color data and algorithms are used to identify color trends.
- How to source color insights on-line
Guest speakers Doty Horn will explore the basic tenets of trend spotting, and Anat Lechner will look at the digital world.
Don't be left behind in the analog era – let's embark on this exciting journey together!
Trend Tracking Guest Speakers
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Doty Horn, Founding Director of ColorVoyant and CMG Board member
Doty Horn is the Founding Director of ColorVoyant, a visionary color marketing consulting firm formed in early 2011. She has an expansive cross-current background in the Commercial & Residential interior products and fashion industries and has worked in trend forecasting/product development for companies such as Armstrong, Formica, Benjamin Moore, Cole of California, and FIDM (Fashion Institute of Design and Merchandising).
Doty brings a unique "Big Picture" perspective to the color and design across all markets.
Anat Lechner, Professor of Business Management at the Stern School of Business, New York University, a partner at Lechner Consulting LLC, and the Co-Founder of Huedata Inc.
Anat Lechner is a Professor of Business Management at the Stern School of Business, New York University, a partner at Lechner Consulting LLC, and the Co-Founder of Huedata Inc., a Color Intelligence company. Professor Lechner's research focuses on developing companies' disruptive innovation capabilities and outcomes. Her work encompasses various areas including leading strategic change and developing work environments supportive of creativity and innovation. A former Research Fellow at McKinsey & Co. Dr. Lechner is regularly featured on media outlets like NYT, WSJ, BBC, Fortune and other. Her client list includes global Fortune 100 firms in the Financial Services, Pharmaceuticals, Chemicals, Energy, Food, High Tech, design and Retail industries. She holds an MBA and a PhD in Organization Management from Rutgers University, NJ.
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Color, Materials & Finish
In these exclusive presentations and workshops, we will delve into the fascinating world of color, materials, and finishes. Get ready to elevate your knowledge and discover the untapped potential that lies within these elements.
In these engaging sessions, we will provide you with invaluable insights on how to harness the power of color, materials, and finishes to create impactful designs and experiences. Whether you are a design enthusiast, a professional in the industry, or simply curious about the world of aesthetics, our presentations and workshops will cater to your needs.
Discover the secrets of creating harmonious color palettes that captivate the senses and communicate your brand message effectively. Gain insights into the latest trends in materials and learn how to choose the right ones to bring your design concepts to life.
Our ColorContext Workshops offer you the opportunity to learn more about the impact of color in your business. In these interactive and explorative workshops you'll apply your color knowledge, experimenting with different color combinations, and considering the role that materials and finishes will play. Working in cross-industry breakout groups, you'll explore the application of color in ways that are meaningful to you and your business. By collaborating with other participants and learning from their industries, you'll gain valuable insights into the power of color.
Don't miss out on this incredible opportunity to expand your design horizons and network with like-minded professionals. Reserve your spot today and join us for an unforgettable journey into the captivating world of color, materials, and finishes. Let's unleash your creativity and unlock the true potential of design together!
Color, Materials & Finish Guest Speakers
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INTRODUCTION TO THE APPLICATION OF COLOR, MATERIALS & FINISH
with Paula Leonard, industry leading color, material and finish designer and trend visionary
A comprehensive Color, Materials and Finish (CMF) strategy has gained more importance across the past decade, with product design companies increasingly searching for experts to specifically address this need. However, CMF expertise is not always taught in design school, and is often learned through experience.
This workshop focuses on a beginner's need to understand steps to apply CMF themes to a product, with a specific focus on the customer's wants and needs. The workshop will be a fun, interactive session, with breakout teams working to develop a CMF Strategy and a Color Map for a product that targets a Customer persona along with addressing one of those 'whammies' you always get when working within a product development environment.
The CMF application workshop will start with a short lesson on things to consider when developing a CMF plan for a product, before breaking into small groups.
This workshop is targeted at CMF Beginners but could just be a fun exercise for those that are more knowledgeable (and those with experience may enjoy also leading and helping to teach the others in their group.)
Key Learning Points:
- Key basics to consider when choosing how to determine the CMF for a product (i.e.. Customer influences, design attributes, product read, touch/tactility, etc.)
- Key basics to consider when creating an explanation/justification of why a particular CMF was chosen.
BRINGING PRAGMATISM AND DISRUPTION FROM THE AUTOMOTIVE INDUSTRY TO CMF ACROSS ALL INDUSTRIES - VISION & PERSPECTIVE FROM A COLOR, MATERIALS & FINISH DESIGNER
with Guest Speaker - Fabien Darche, Strategic Marketing Manager Americas for Merck Coatings
Color, Materials & Finish design is a complex domain where designers are dealing not only with color but with the diverse characteristics of materials. Although the discipline has been mainly developed in the automotive industry it is now present in other sectors like architecture, but with slightly different approaches.
This presentation will take you on a journey from the origins of this profession to its present-day. Using the automotive industry as an example, you will gain a better understanding of the fields of application as well as valuable insights into the tools of a CMF designer and where they draw their inspiration from. The presentation will focus on color, with a fascinating glimpse into the history of pigments and how they can add complexity to color. Fabien will also showcase the possibilities of using more effects in CMF projects, opening up a world of potential for innovative proposals in the future.
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THE ROLE OF COLOR IN HEALTH, SAFETY & WELFARE DESIGN
with Sue Wadden, Director of Color Marketing with Sherwin-Williams:
Health and safety training is of utmost importance in any workplace or environment, as it plays a critical role in protecting the well-being of employees, preventing accidents, and maintaining a safe working environment.
Sue is a color expert for The Americas Group, responsible for the company's overall philosophy of color leadership and overseeing world color trend forecasting.
She began her career at Sherwin-Williams in 1998 as an interior designer and color marketing specialist. With a bachelor of arts degree in interior design from the Cleveland Institute of Art, Sue is active in the Color Marketing Group, the Color Association of the United States, Inter-Society Color Council, the American Society of Interior Design and the Interior Design Society.
HOW TO CREATE COLOR HARMONIES WITH THE NCS COLOUR SYSTEM
with Guest Speaker, Karl Johan Bertilsson:
In this presentation, you'll learn the color design principles and the fundamentals of how to easily create harmonizing color palettes.
You will gain new inspiration on how to combine colors. You'll learn more about color areas and how you can use them smartly to evoke different emotions. You'll get insight and learn how to handle the basic color design principles that make the color change, depending on the surroundings of light and material.
Guest Speaker, Karl Johan Bertilsson originally studied Applied Linguistics and ran his own language school in Mexico for 11 years before returning to his native country, Sweden, in 1977 and switched to the color language of NCS, becoming responsible for establishing NCS worldwide. Since then, his full focus has been to support industries with color solutions from architect and design communities, to universities and colleges. Karl first delivered a color trend workshop to CMG members in 2007 and since then he has worked continuously with color trends globally, with full responsibility for NCS colour trends.
In 2016 he established his own design company MRKRL AB, offering design solutions of interiors, products, and branding where the aesthetics, the function, and meaning of color always have a central function. His clients are mainly based in China, Europe, and Russia. All of this while still consulting for NCS Colour AB as a Creative Director.
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Describing Color with the Colour Literacy Project: CHROMO - A foundational colour sorting set
The Colour Literacy Project (CLP) is a joint educational initiative between the Inter-Society Colour Council (ISCC) and the International Colour Association (AIC/Association Internationale de la Couleur). We are revitalizing colour education, and developing materials for teachers of all levels based on the best available peer-reviewed research on colour. Our approach is experiential, focussed around the four foundational cornerstones for 21st century colour literacy: Experiencing, Describing, Perceiving and Using Colours.
The ability to accurately see and describe colours with all their variations is a key element in foundational colour knowledge. Too often the terms colour and hue are used synonymously, and our experience of colour is reduced to a single dimension. We developed CHROMO, a digital colour sorting set, specifically designed to expand the way we see and describe colours, as well as introduce three-dimensional colour models as a foundational concept.
Join CLP team members Maggie Maggio and Robin Kingsburgh in a series of fun colour sorting exercises, designed to take you from 2D to 3D colour and introduce core concepts for learning about colour in the 21st century.
Robin Kingsburgh is a trained astronomer and painter. Her background in science comes from the University of Toronto (B.Sc. 1988) and University College London (Ph.D. in Astronomy, 1992). She worked as a postdoctoral fellow in Baja California at the University of Mexico from 1993-1996. Her painting experience comes from studies in Canada, France and the U.K, and has paralleled her scientific development. Robin has longstanding interests in the intersections of art, science and education, and currently teaches various natural science courses at York University in Toronto, including Understanding Colour, The History of Astronomy, and The Nature of Time. She has curated numerous shows and events in the Toronto area, featuring artwork inspired by the ideas and methodologies of science. She is President of the Colour Research Society of Canada and a member of the Ontario Society of Artists.
Maggie Maggio is a designer, artist, and art educator who has studied, taught, and worked with color for over forty years. Her personal explorations into the science of light and pigments led to the creation of workshops for artists and designers who want to incorporate the latest research in color science into their creative practice. As a member of the board of directors of the US Inter-Society Color Council (ISCC) and co-chair of the International Color Association Study Group on Color Education, Maggie focuses on bridging between the art, science, and industry of color and advancing color literacy for the twenty-first century. She is the current chair of the Joint International Color Association/ISCC Color Literacy Project, advocating for the integration of art and science in color education programs worldwide.
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ColorBridge Mentoring
Are you looking to take your career in the color community to the next level? Look no further! CMG is thrilled to announce our upcoming virtual ColorBridge interactive event, where you can tap into the invaluable experience and guidance provided by our esteemed mentors.
With years of experience under her belt, our Guest Speaker, Cate Barron, a highly accomplished mentor and business professional, will share invaluable insights and strategies to help you thrive in the color industry. Get ready to be inspired and motivated as Cate imparts her wisdom and expertise during this exclusive event.
But that's not all! At the ColorBridge interactive event, you'll have the opportunity to join breakout groups facilitated by our expert mentors. These small, topic-focused discussions will allow you to engage directly with mentors who have deep knowledge and experience in specific areas of the color community. Whether you're interested in work, design, or career paths, our mentors will provide the guidance and support you need to excel in your field.
Don't miss out on this unique opportunity to connect with industry leaders and gain valuable insights that can propel your career forward. Together, let's bridge the gap to success!
Topics include:
- Dealing with non-creatives
- Thinking differently
- Work-Life Balance
- Career Transition
- Big picture career growth
ColorBridge Mentoring Guest Speakers
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Cate Barron
Media leader Cate Barron has championed mentoring — formally and informally — throughout her time in journalism.
She retired this summer as President of PA Media Group (PAMG) after a 40-year career that included roles as newspaper editor, radio news director, writing coach, video studio founder and digital media innovator. Cate served as senior editor on many major reporting projects, including the Pulitzer Prize-winning coverage of the Penn State/Sandusky scandal. Today, PAMG's PennLive.com ranks among the nation's news websites with highest market reach.
Cate has mentored extensively with Report for America and Advance Local's leadership accelerator program. She currently serves as executive sponsor for Women Advance, a corporate leadership initiative. While at PAMG, Cate launched regional Mentoring Monday events which grew to include over 200 annual participants.
Doty Horn, Founding Director of ColorVoyant and CMG Board member
Doty Horn is the Founding Director of ColorVoyant, a visionary color marketing consulting firm formed in early 2011. She has an expansive cross-current background in the Commercial & Residential interior products and fashion industries and has worked in trend forecasting/product development for companies such as Armstrong, Formica, Benjamin Moore, Cole of California, and FIDM (Fashion Institute of Design and Merchandising).
Doty brings a unique "Big Picture" perspective to the color and design across all markets.
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Design for Identity and The New Perspective in Color
Jessica Bantom, Author, Speaker, Consultant, Designer
"The Design DEIB Consultant"
Jessica Bantom, The Design DEIB Consultant, is a Diversity, Equity, Inclusion & Belonging practitioner, interior design consultant, and speaker whose mission is to help designers increase their cultural competence so they can create in ways that honor humanity. Jessica is a business-minded creative whose professional experience spans marketing, IT and management consulting, and startup leadership. A skilled consultant with over 20 years of experience, her roster of clients includes renowned universities, global professional associations, and government agencies. Jessica is a graduate of the University of Virginia and Marymount University and holds a Master's in interior design as well as a combination of a variety of certifications in DEI, change management, design thinking, coaching, and facilitation.
Whether designing systems, strategies, experiences, or spaces, the common theme throughout her unique career has been care for people. As a big picture thinker, one question she is known to ask is, "How will this project or initiative affect everyone involved?"
Philly-born, DC-based, and globally engaged, Jessica's appreciation for cultural difference is rooted in her early education in a desegregating elementary school and diverse public school classrooms. She has often been told by her clients and audiences that her superpower is making hard topics approachable and accessible with authenticity. She strives to help her audiences normalize challenging conversations about identity and take actions – big and small – that create meaningful outcomes for historically excluded people.
Andreea Hartea, Founder of RAH Colours Studio presents "The New Perspective in Color"
Color has always been seen as an element of reality that is both stable and, at the same time, uncertain. Stable due to its omnipresent nature and uncertain because its perception varies from person to person. Is it possible to measure the unique meaning it can have for each individual? Can we understand where a color can fall on our and our clients scale of preferences and aversions? Until some time ago, these considerations were not even thought of because measuring subjectivity seemed elusive. However, thanks to the progress of neuroscience and neuroaesthetics in the last twenty years, it is now possible to do so.
Andreea Hartea was born in Romania and currently lives and between Milano and Bucarest where in early 2020, she established RAH Colour Consulting Studio collaborating with architecture firms, interior designers, and international companies.
She studied Visual Arts at NABA and completed a two-year program in Dynamic Hypnosis and Analogical Psychology at the CID_CNV Institute in Milan. To deepen her expertise, she pursued additional courses on color by "Max Luscher," attended seminars on meditative and hypnotic practices, while she researched topics like neuromarketing and neuroeconomics.
Her research primarily draws inspiration from psychology and consciousness, focusing on the mechanisms of unconscious and emotional perception. Her fascination with the human experience fuels her exploration of the inner universe as a means to comprehend our surroundings.
She derives great satisfaction from assisting individuals in their daily lives and uncovering the underlying reasons behind their experiences using the power of color.
Her primary objective is to educate people on approaching color from a more intimate, authentic, and conscious standpoint, acknowledging that color affects each individual in a very unique manner. Currently, she is devoted to promoting the concept "subjectivity of color" as she has been privileged to deliver lectures to prominent companies and international platforms such as Edison, PPG, Archiproducts, and TedxRoma.
Having moved from theory to practical application, she developed the RAH Colours test, which aids professionals closely engaged with end clients in addressing the challenging question: "What color should we choose?" Whether it involves materials, products, or surfaces, this question invariably arises in interior design and often proves a point of frustration for both professionals and clients alike.
She provides guidance on implementing this methodology, and currently works on creating a platform that will provide professionals with their own personal color consultant, eliminating the need for additional training.
Moreover, she collaborates with studios and boutique agencies specializing in brand identities, particularly for small-scale brands.