Singapore’s economy sky rocketed over the last decades and became the world’s fourth prosperous nation measured on GDP per capita. Inevitably, experts foresee a challenge in long term sustainability.
The strategic location of the southern growth corridor, Iskandar Malaysia, in the hinterland of Singapore aims to establish an integrated region and assist to overcome Singapore's growth prospects and challenges.

The most attractive factor is Iskandar Malaysia’s strategic location, particularly its close proximity to Singapore. There are significant opportunities for companies to benefit from the Singapore market, as well as others in the Asia-Pacific region, while maintaining a Malaysian cost structure.

And in line with the broad economic development plan for Malaysia, as a whole, one of the areas identified for high-value growth in Iskandar Malaysia includes Global Business Services (GBS) and shared services -related activities. Thus, companies that choose to locate GBS operations in the area can capitalise on the nearshore opportunities, as well as regional market access, all while taking advantage of the talent, infrastructure, competitive-cost and liveability factors in Iskandar Puteri.