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This workshop plan will cover essential areas related to Artificial Intelligence and its applications in Marketing. Participants will get concrete knowledge about AI and its subfields, learn how to develop Machine Learning models, the importance of NLP and Big Data in Marketing, and Personalization techniques.
In addition, we emphasize the ethical and legal aspects of AI usage within Marketing. The workshop aims to help marketers utilize AI tools effectively and responsibly, ultimately driving business growth.
Agenda
09
00
-
09
45
Introduction to Artificial Intelligence
- Definition of Artificial Intelligence and its subfields
- The history of AI and its evolution
- Application areas of AI within Marketing
09
45
-
10
15
10
15
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11
00
Machine Learning and its Role in Marketing
- Definition of Machine Learning
- Different types of Machine Learning
- Examples of Machine Learning in Marketing
- How to create Machine Learning Models
11
15
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12
00
AI Tools for Social Media Marketing
- AI power Social Media Content Tools every marketer must know about.
12
15
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13
00
Practical Session: AI Tools for Social Media
Attendees get to test and try the AI social media tools
13
00
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13
45
14
00
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15
00
Practical Session: AI for Social Media Tool
Trying and testing more AI social media tools.
09
00
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09
45
Big Data Analytics
- Definition of Big Data
- Importance of Big Data in Marketing
- Big Data Analytics techniques
- Applications of Big Data Analytics in Marketing
09
45
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10
15
10
15
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11
00
Personalization through AI
- Importance of Personalization in Marketing
- How AI and Machine Learning can help with Personalization
- Real-world examples of Personalization in Marketing
- How to develop a Personalization Strategy
11
15
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12
00
AI Tools for Content Creation
Copywriting and design using AI.
12
15
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13
00
AI Tools for Advertising
Ads FB, Instagram and Google Ads creation and targeting using AI.
13
00
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13
45
13
45
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14
30
Ethical and Legal Issues surrounding AI in Marketing
Understanding legal and ethical obligations for AI usage within Marketing
- Developing an ethical framework for AI and AI-based Marketing
- Risks of not following ethical and legal guidelines
Sponsors and Partners
Community
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Tickets
Individual all access - Non Member Ticket
$150.-
Buy TicketNon-member Ticket with access to every session and meal during the two-day workshop