Event Details
The COVID-19 pandemic has impacted our daily lives, forcing us to do our tasks digitally to lessen close contacts. As such, it begs the question: how will this new norm change the way we perform physical contact demanding activities such as campaigns and elections?
This series is partitioned into five webinar sessions which will provide an outlook on the elections and campaigns under the new normal brought by the COVID-19 pandemic. The series will tackle the fundamentals of Philippine elections and the developments in the field of campaigning. The dates and topics to be discussed throughout the series are as follows:
[DONE] First Session: January 29, 2021
Topic: Building your Digital Ecosystem
Speaker: Ms. Ma. Lourdes Tiquia, Founder/CEO (on leave) - PUBLiCUS Asia, Inc.
[DONE] Second Session: February 05, 2021
Topic: Fundamentals of the Philippine Election Laws
Speaker: Atty. George Garcia, College of Law Dean - Pamantasan ng Lungsod ng Maynila
[DONE] Third Session: February 12, 2021
Topic: Messaging and Branding
Speaker: Mr. Lorenzo Manalang, President/CEO - Kudeta
[DONE] Fourth Session: February 19, 2021
Topic: Psychographics of Voters (2009, 2015, Runs of L,V,M, NCR)
Speaker: Dr. David Yap II, Chief Data Scientist - PUBLiCUS Asia, Inc.
Topic: Fundamentals of Over-the-top (OTT) Media
Speaker: Mr. Jay Bautista, Managing Director - Kantar Media
Fifth Session: February 26, 2021
Topic: Rules and Regulations of Campaigning
Speaker: Dir. James Jimenez, Spokesperson - COMELEC
Topic: Metrics in Assessing the Effectivity of Digital Campaigns
Speaker: Mr. Roger Do, CXO/Founder - AutoPolitic
Participants that will complete all five sessions will be provided with a Certificate of Completion.