Everything your clients desire but cannot directly tell you is revealed in their aesthetic direction. Clients create everything twice: first in their minds, then in reality. The 4 aesthetic directions reveal those submerged design desires your clients cannot yet describe as they just lack the vocabulary. The four directions make it easy for clients to understand both their big-picture aesthetic directions as well as articulate specific desired outcomes in more precise detail. Successfully translating client goals into clear aesthetic directions increases trust in your expertise and your bottom line! 

Key Takeaways:

How to: 

• speed read client needs
• dive deeper into your personal aesthetic
• understand clients with preferences different from your own
• better understand the language of aesthetics: design weight, design amount, line speed, shape, fabric texture, and dimension

Lisa Maria Pippus has a background in image consulting and personal branding with a focus on zero-waste and sustainability in wardrobe. Her 5-step method helps executive clients tell their stories with a 35-item wardrobe, her university students develop a powerful personal brand, and fashion design companies understand clients' aesthetic compass. Lisa's approach is cinematic, philosophical, and practical. Over-consumption is questioned through understanding the socio-historical power codes of style, fabric, and color codes. Applying the design principles behind personal aesthetic directions empowers a true post-consumption luxury wardrobe: less clothing and more truthful expression.

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