Fueling Connections 2025

April 11-12 | NASCAR Technical Institute | Mooresville, NCPresented by ASTA | Sponsored by Elite Rewards & NASCAR Technical Institute - An Exclusive Training & Networking Event for Automotive Shop Owners & Managers

Fueling Connections is a high-impact, two-day event designed exclusively for automotive service and tire shop owners and managers who are ready to take their businesses, leadership, and industry connections to the next level. Hosted at NASCAR Technical Institute, this event blends top-tier training with invaluable networking opportunities, setting the stage for growth, innovation, and leadership development in the automotive service and tire industry.

From deep-dive leadership and business development training to an interactive industry panel, Fueling Connections is your chance to learn from the best, engage with like-minded professionals, and leave inspired and equipped to drive success in your shop.

🚗 DAY 1: High-Impact Leadership & Business Training | April 11

📍 NASCAR Technical Institute | Mooresville, NC

This full day of training features two powerhouse speakers delivering expert insights designed to help you build a stronger, more profitable business.

💡 Morning Session (8 AM - 12 PM): "Limitless Leadership" with Josh Parnell

Josh Parnell, a sought-after business strategist and leadership trainer, will lead this dynamic half-day training session designed to reshape the way you lead your team and business.

Key Topics:

• The Leadership Mindset: Break through limiting beliefs and redefine what leadership means in your shop.
• From Player to Coach: Learn how to transition from managing processes to leading people with impact.
• Taking Your Team to the Next Level: Discover how to cultivate habits and behaviors that drive lasting business success.
• Effective Communication & Delegation: Master 1-on-1 coaching strategies and empower your team to operate at peak performance.
• Building a Legacy: Define the mark you want to leave on your business and the industry.

🍽️ Lunch Break (12 PM - 1 PM)

Enjoy a break with fellow attendees, share insights, and prepare for the next game-changing session.

🔧 Afternoon Session (1 PM - 5 PM): "The Power of Processes & Branding" with Lauralee Schmidt

Lauralee Schmidt is an expert in business process development, branding, and operational efficiency. Her session will push you to rethink and refine your shop's operations and market positioning.

Key Topics:

• The Power of Processes: Why every successful business needs defined processes—and how to build them.
• The Business of Branding: Learn how branding attracts customers, builds trust, and increases profits.
• How to Make Your Brand Work for You: Maximize your branding to create a seamless and recognizable customer experience.
• Tangible Takeaways: Actionable steps to implement stronger branding and more efficient processes in your shop immediately.

🏁 NASCAR Technical Institute Private Tour (Throughout the Day)

Led by John Dodson, NASCAR Tech will offer exclusive small-group tours (3-4 attendees at a time), providing an insider's look into their state-of-the-art facility, curriculum, and student training programs.

🎉 Networking & Dinner at the NC Auto Racing Hall of Fame | April 11 (6:00 PM - 8:30 PM)

After an incredible day of training, we'll head to the NC Auto Racing Hall of Fame for an exclusive evening of networking, fine dining, and industry camaraderie. Enjoy a delicious meal while connecting with fellow shop owners, vendors, and industry leaders in a laid-back and engaging atmosphere. The NC Auto Racing Hall of Fame is a museum dedicated to preserving and showcasing the rich history of auto racing in North Carolina. The museum features over 35 authentic race cars, including stock cars and drag racers, representing some of racing's most iconic moments.

🛠️ DAY 2: Industry Interactive Panel | April 12

📍 SpringHill Suites | Mooresville, NC

8 AM - 11 AM: The Future of the Automotive Service & Tire Industry

An audience-interactive panel discussion featuring industry veterans and shop owners who have successfully navigated the challenges and opportunities of today's market. Get real-world advice, engage in meaningful dialogue, and leave with new perspectives and strategies to implement in your business.

💼 Why You Should Attend Fueling Connections

✅ Industry-Specific Training: No generic business advice—every session is built for the automotive service and tire industry.

✅ Exclusive Access to Experts: Learn directly from seasoned shop owners, business strategists, and industry leaders.

✅ Unmatched Networking: Build relationships that can lead to new business opportunities, partnerships, and mentorships.

✅ Premium Venue & Experience: From the state-of-the-art NASCAR Technical Institute to an elegant dinner at the Hall of Fame, every aspect of this event is designed for excellence.

Thank You to Our Sponsors:

🔥 Elite Rewards: Driving customer engagement, employee retention, and sales through reward and incentive programs. Learn more at eliterewards.biz​

🏎️ NASCAR Technical Institute: Training the next generation of automotive professionals through hands-on, high-tech education.

Join us at Fueling Connections 2025 and take your shop to the next level!