Join us for this lunch and learn why public relations is a cost-effective way for a family business to tell its story and learn from subject matter experts how to utilize PR to secure media coverage and boost the bottom line.

Questions to be answered include:

• What is PR?
• Where does it fall in the marketing mix?
• Why is it an important piece in your communications strategy?
• Be a Big Mouth: The importance of having a solid spokesperson to tell your story, and how to decide who this person should be. Especially tricky in a family business situation.
• Influencers, Print, TV: What are the types of media and how do they differ?
• How do you identify appropriate media outlets and contacts?
• What makes a good news story? Family-owned businesses offer unique and interesting story angles not found in other types of business arrangements.
• How do you write an effective news release?
• Advice on working with the media: Perception vs. Reality.

Learning Objectives

Demonstrate how PR can be used as a cost-effective tool to tell your family business story and earn exposure, brand awareness, and sales for your product and/or service.

Key takeaways

PR is a powerful communications tool that can be used to build awareness, loyalty and sales.

PR is not marketing; however, they should be done in tandem to communicate your brand story.

PR is a cost-effective way for businesses of all sizes, though, especially smaller brands, to get their message out to potential clients and build a positive reputation.

Understanding the importance of a third-party endorsement: PR uses the power and influence of the media to tell your story.

Unraveling the mystery of working with the media: How to tell a story that gets the attention of the media.

Presenters for this event are Debra Locker Griffin, President & Owner of Debra Locker Group and Kym Voorhees Raque, Public Relations Consultant, Writer, and Owner of The Write Solution, LLC.

Details

Date: Tuesday, October 22, 2024

Time: 11:30 a.m. - 1:00 p.m.

Location: Dentons, Bingham, Greenebaum, 101 S. 5th St., Ste. 3500, Louisville, KY 40202

Thank you to Dentons, Bingham, Greenebaum for sponsoring this Lunch and Learn and providing lunch.

This event is FREE for FBC Members Only.

Contact Information

Family Business Center

Phone: 502.852.4160

Email: fbc@louisville.edu

NON-SOLICITATION POLICY

I understand that this is an educational forum and a non-commercial networking environment. I will not solicit potential clients at this event, nor will I distribute any promotional materials unless I am the event sponsor.

CONFIDENTIALITY

I agree to keep confidential any identifiable information disclosed, discussed, and/or provided at any of the FBCs programs, without the prior written consent of the FBCs Director and the member who is the subject of the information.

RIGHT TO USE OF IMAGE

I hereby grant to the University of Louisville Family Business Center the right and unrestricted permission to use my name, likeness, image, voice, and/or appearance as such may be embodied in any photos, video recordings, audiotapes, digital images, and the like, taken or made on behalf of the Family Business Center and its partners.