Flo is a Digital Consultant Veteran, having been in Big Tech for the last 5 years. He's moved from business operations to sales, and has been a strategic consultant to Malaysia's top 30 SMEs and Funded startups, ranging across verticals including Mudah, iflix, and Carsome in 2019 / 2020. Having made many successes across Singapore, Pakistan, and Malaysia markets, he now focuses on replicating the successes in the Philippines.
He grew their advertising spends (which is a proxy of top line revenue growth of these businesses) by 70-100% YoY since taking charge in 2019.
He now advises not just CMOs, but also COOs and CTOs, as the digital ecosystems of companies become much more tightly integrated across business units, each depending on one another for success of the overall business.
On the side, he's deeply passionate about nurturing the next generation of successful startups, digital consultants, and transforming legacy businesses around APAC.