Event Details

The BECMA team invites you to join us as we close out this spring with a 4-part virtual marketing series by Western MA based marketing guru Mychal Connolly of Marketing & Cupcakes and Stand Out Truck​. The series kicked off on May 23rd, and will continue on June 6th, 13th, and 23rd at 9am. It will feature networking opportunities and discussions around authenticity in content creation, the elements and anatomy of advertising, formulas to create a marketing plan and strategies that fit your budget.


Community Empowerment Grant and BECMA Business Assessment participants have an opportunity to receive free Stand Out Truck advertising for their businesses. If you have participated in any of these programs through BECMA and would like to receive free advertising, please send your logo, website, social media tags, and any other pertinent marketing assets to membership@becma.orgto participate.


Click the link to register to attend these virtual sessions and take your marketing to the next level! We look forward to seeing you there.

Agenda

Creating Authentic Content 

Monday, May 23, 2022 - 9:00am 

At Marketing & Cupcakes Session 1 you'll learn how to be yourself, share your story, and let your genuine voice shine through in a way to attract customers.


Elements of Advertising 

Monday, June 6, 2022 - 9:00am

At Marketing & Cupcakes Session 2 you'll learn the anatomy of an ad that gets people to buy, share and tag.


Creating a Monthly Marketing Plan

Monday, June 13, 2022 - 9:00am

At Marketing & Cupcakes Session 3 you'll learn a simple formula for creating a monthly marketing plan. 


Strategies to Fit Your Budget

Thursday, June 23, 2022 - 9:00am

At Marketing & Cupcakes Session 4 you'll learn how to create a marketing plan and strategy that fits your budget.


Marketing budgets are an important part of any marketing plan. By allocating funds specifically for marketing activities, businesses can more effectively target their advertising and promotional efforts. In turn, this can lead to higher levels of customer awareness and improved sales figures. There are a number of factors to consider when setting a marketing budget, such as the size of the target market, the costs of marketing materials and advertising, and the desired level of exposure. With careful planning, businesses can ensure that their marketing budget is spent in the most effective way possible. By taking the time to create a comprehensive marketing strategy, businesses can maximize the return on their investment and achieve their desired results. At MAC4 you'll learn how to create a marketing plan and strategy that fits your budget.


June 23 Schedule of Events: 

08:55am    Music & Entry 

09:00am    Welcome & Introductions - All participants will introduce themselves and their businesses

09:25am    Recap MAC Session 1-3

09:30am    Marketing & Cupcakes Session 4

10:15am    Q&A 

10:30am    Networking & B2B Activity

10:45am    Raffle Winners Announced / Shameless Plugs

10:55am    Closing Remarks

11:00am    End 

Speakers

Tickets

Business Assessment & Grant Participants

This ticket is for attendees who participated in BECMA's Western MA Grant program and completed our business assessment.

This ticket includes a free opportunity to have your business advertised with StandOut Trucks. Please send your logo, website, social media tags, and any other marketing assets to membership@becma.org by Friday, June 3rd to participate.

Standard Price Complimentary
BECMA Member

This ticket is for BECMA Members who did not participate in the Western MA grant program nor completed the required business assessment.

Member Price Complimentary
Non-Member Ticket (Sold Out)

This ticket is for attendees who are not BECMA Members, did not participate in the Western MA grant program and did not complete the required business assessment.

Standard Price Complimentary