Event Description:

Join Naturally MN for an exclusive event tailored for founders and early-stage teams of CPG brands aiming to make their mark in retail. This interactive session will guide you through the essential strategies to not only get your products on store shelves but also ensure they thrive once they're there. You'll gain insights from store buyers, NCG category managers and brand founders on category management, product positioning, and retail readiness, as well as hands-on experience in understanding shelf dynamics and how to make your brand stand out. Whether you're looking to refine your retail strategy or just starting your journey, this event will equip you with the knowledge and tools needed to succeed in the competitive retail landscape.

Agenda:

In Aisle & On The Shelf Breakout: 9am - 11am

• Category Exploration: Interactive instruction on analyzing product placement, pricing, promotion, and packaging norms.
• On-Shelf Insights: How to analyze category performance, space allocation, and understand trends with experts.
• Hands-On Exercise: Evaluate real shelf sets, identify category adjacencies, and discuss how your product compares or differentiates.

Large Group Gathering: 11:15am - 12:30pm

• Aha Moments: Share key insights and discoveries from the breakout session.
• Lunch and Learn Panel Discussion: Engage with retail experts and successful founders on what it takes to create a positive experience for buyers, brand readiness for retail, and the best practices for approaching and working with buyers. Your ticket includes lunch!
• Retail Success Strategies: Learn from founders about their experiences post-placement, navigating supply chains, and strategies for standing out in dynamic categories.