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As the lines between traditional and digital media become increasingly blurred, determining the success of your event and marketing efforts can be even more challenging. How can marketers measure the impact of their marketing efforts more effectively?
In this event, we will tackle the evolving role of media monitoring and data analytics in gaining valuable insights into customers' thought processes and deep dive into how you can leverage consumer insights to elevate the impact of your event marketing efforts.
Brought to you by EventBank and Meltwater, two of the leading technology companies that enable digital transformation - this unique event provides marketers with unparalleled level of access to insights on how to harness data and use it to identify new opportunities.
Key takeaways:
- Reasons why media monitoring is important for your business
- Identifying trends and understanding consumers
- How to measure event buzz with social listening
- How to measure marketing and communications effectiveness
