In today's competitive market, understanding your customers is more critical than ever before. Customer Journey Mapping enables businesses to identify and analyse the touchpoints customers have with their brand, from initial awareness to post-purchase support. Personas, on the other hand, help businesses better understand their target audience and create customized experiences that meet their unique needs.
During the seminar, you will learn how to create effective Customer Journey Maps and Personas and how to use them to improve customer satisfaction and increase loyalty. Our experienced instructors will guide you through hands-on exercises and case studies, providing you with practical skills and techniques that can be immediately applied in your workplace.