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SEMINAR OBJECTIVE
A gentle introduction to Data Analytics and its impact in marketing. As a marketer, you are the custodian of your customer's data.
Learn how to:
- Gain valuable insights from your company's internal data
- Get buy-in and make data driven decisions
- Execute your marketing plans efficiently
You will learn how to:
- Introduction to Data Analytics: What is dark data and how it can increase your company's revenue exponentially.
- Privacy Safe Growth: How the Kenya Data Protection Act, 2019 regulates your customer's data.
- Executive Information Systems: How to lead data driven decision making in your organization and navigate team dynamics in decision making
- Lean Six Sigma 101: How to increase efficiency and save time in your project management initiatives
