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In today's business world, data has become an important asset that can help companies gain a competitive edge. To fully leverage the value of data, companies need to develop the technical skills to translate consumer insights into effective marketing strategies and actionable results. This two-day seminar aims to provide participants with the knowledge and tools to effectively use data to drive business growth.


Seminar Objectives

  • Understand the importance of data in driving business growth
  • Learn how to collect and analyze consumer data to gain insights
  • Develop the technical skills to effectively use data for marketing strategies
  • Learn how to measure the effectiveness of marketing campaigns using data
  • Understand how to use data to personalize content and improve customer experience
  • Learn how to ensure data privacy and security

Seminar Topics

  • Introduction to Data and its importance in Business Growth
  • Collecting and Analyzing Consumer Data for Insights
  • Developing Technical Skills to Effectively Use Data for Marketing Strategies
  • Measuring the Effectiveness of Marketing Campaigns using Data
  • Personalizing Content and Improving Customer Experience with Data
  • Ensuring Data Privacy and Security

Target Audience

The seminar is designed for professionals in marketing, advertising, sales, and data analytics. It is also suitable for entrepreneurs, business owners, and anyone interested in using data to drive business growth.


Duration and Format


The seminar will be conducted over two days and will include a combination of lectures, case studies, and interactive sessions. Participants will have the opportunity to network with industry experts and peers.


By attending this seminar, participants will gain valuable insights into how to unlock the value of data and drive business growth. They will leave with practical skills and knowledge that they can immediately apply to their work. The seminar promises to be an exciting and informative learning experience for all participants.

Location

PrideInn Paradise Beach Resort & Spa
Serena Road
Mombasa, Mombasa County, Kenya

See route

Contact us

For additional event or venue information, please send an email to geofrey@msk.co.ke

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