Event Details

Join us at the SFSTA 94th Annual Conference which will be held in San Francisco and Pebble Beach, CA. This highly anticipated event will bring together industry leaders for insightful discussions and networking opportunities. Don't miss out on this exciting opportunity to connect with professionals in the financial industry. Register now to secure your spot at this prestigious conference. See you there!


  • If you are a sponsor with complimentary registration, please email contact@sfsta.com for your complimentary discount code.
  • Please see the hotel link in your registration confirmation email to book your hotel.
  • If buying multiple tickets, please be sure to enter specific attendee details for each ticket.

Jun 5 - 8, 2025 (PDT)

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Inn at Spanish Bay
Pebble Beach
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Agenda

  • Thursday - SF Happy Hour
    2:00 PM - 5:00 PMConference Kickoff
  • Friday - Pebble Beach Kickoff
    6:00 PM - 11:00 PMDinner and Cocktails at The Beach Club
    Friday - Glow in the Dark Golf
    9:00 PM - 10:45 PMCharitable Fundraiser - Closest to the Pin
  • Saturday - Breakfast Buffet
    7:30 AM - 8:30 AMBreakfast at the Inn
    Saturday - Business Meetings
    8:00 AM - 9:30 AMBusiness Panel Open to All
    Ballroom at the Inn.
    9:35 AM - 11:00 AMBuyside Breakout (Buyside Only)
    Ballroom at the Inn
    Saturday - 5k Run/Walk
    11:00 AM - 1:00 PMAnnual Richie Kane Memorial Run/Walk
    Meet at the Firepits at the Inn
    Saturday - Golf Tournament
    10:00 AM - 3:00 PMGolf Tournament at Spanish Bay
    Meet outside of Stix at the Inn
    Saturday - Wine Tasting
    4:00 PM - 6:30 PMNetworking and wine tasting at Stave Wine Cellars
    Saturday - Evening Event
    8:30 PM - 11:00 PMArcade Games & Poker Tournament
  • Sunday - Brunch
    8:00 AM - 10:00 AMFarewell Brunch
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