SFSTA 2025 Annual Conference

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Event Details

Join us at the SFSTA 94th Annual Conference which will be held in San Francisco and Pebble Beach, CA. This highly anticipated event will bring together industry leaders for insightful discussions and networking opportunities. Don't miss out on this exciting opportunity to connect with professionals in the financial industry. Register now to secure your spot at this prestigious conference. See you there!

If you are a sponsor with complimentary registration, please email contact@sfsta.com for your complimentary discount code.
Please see the hotel link in your registration confirmation email to book your hotel.
If buying multiple tickets, please be sure to enter specific attendee details for each ticket.

Jun 5 - 8, 2025 (PDT)

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Inn at Spanish Bay
Pebble Beach
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Agenda

Thursday - SF Happy Hour
2:00 PM - 5:00 PMConference Kickoff at Chotto Matte in San Francisco
Friday - Pebble Beach Kickoff
6:00 PM - 11:00 PMDinner and Cocktails at The Beach Club | Glow in the Dark Golf Charitable Fundraiser
Glow in the Dark Golf starts at sunset. Purchase Glow in the Dark Golf balls in registration to participate.
Saturday - Breakfast Buffet
7:30 AM - 8:30 AMBreakfast at the Inn
Saturday - Business Meetings
8:00 AM - 9:30 AMBusiness Panel Open to All
Ballroom at the Inn.
9:35 AM - 11:00 AMBuyside Breakout (Buyside Only)
Ballroom at the Inn
Saturday - Golf Tournament
10:00 AM - 3:00 PMGolf Tournament at Spanish Bay
Last chance to play The Links at Spanish Bay in its current form, as it will be renovated in 2026. Meet outside of Stix at the Inn.
Saturday - 5k Run/Walk
11:00 AM - 1:00 PMAnnual Richie Kane Memorial Run/Walk
Meet at the Firepits at the Inn
Saturday - Tennis and Pickleball
11:30 AM - 1:00 PMTennis and Pickleball with the Pros
The Pro Shop provides equipment if needed.
Saturday - Wine Tasting
4:00 PM - 6:30 PMNetworking and wine tasting at Stave Wine Cellars
Saturday - Evening Event
9:00 PM - 11:00 PMGames & Poker Tournament
Purchase buy-in for the Poker Tournament in registration. Tournament starts at 9:00 pm.
Sunday - Brunch
8:00 AM - 10:00 AMFarewell Brunch at Peppoli Restaurant