2022 International Summit

The International Summit is being held at the JW Marriott Starr Pass Hotel & Spa, 3800 W. Starr Pass Boulevard, Tucson AZ 85745.

Rooms are subject to availability and a limited number are available at the discounted rate of $189 (plus taxes and resort fee. State and local taxes are currently 12.5% + $4 per room per night). This rate covers the period from November 8 to Saturday November 12. Before and after these dates are at the prevailing rate.

Reservations can be made by calling the Reservations Center: 888-527-8989 or using the passkey link: https://book.passkey.com/go/cmg2022internationalsummit​

Has your organization had an innovation plan in the past but it just didn't give you the results you expected?  Maybe you tried some design thinking exercises, put in a fun conference room complete with markers, white boards, Koosh balls and a foosball table…but innovation still didn't come knocking. Or maybe you have had some level of success with innovation…but don't know where to go from here. Whatever the case may be, this session, led by Deviant Thinker, Jennifer Thompson, will super charge your thought process. In her presentation, Jennifer will address:

• The neurological reasons why innovative thinking is so difficult.
• How to rewire your brain and your company to expand your innovation.
• The reasons why brainstorming doesn't work and what to do instead.
• Communication tips and tricks that work to get people to hear your new ideas. 

We love our assumptions and hold tightly to them but they need to be challenged to have an innovative idea. Our assumptions have significant impact on our communication, on how we are heard, and how we can influence others. Working in groups of 8-10 you'll discuss the greatest challenges in sharing new ideas and how to overcome your assumptions and use new strategies. Get ready for some thought-provoking results!

Fritz Horstman will deliver a 30-minute presentation situating Josef Albers's use of color in the ongoing evolution of color thinking from Newton and Goethe up until today. A 90-minute hands-on workshop exploring the fundamental aspects of Albers's 1963 book Interaction of Color will present participants with the same prompts that Albers gave students at Black Mountain College in the 1930s and 40s, and at Yale in the 1950s. (Albers also taught for ten years at the Bauhaus, but didn't teach a course devoted to color there.) We will cover color relativity and reversed grounds, and possibly more.

When Color Marketing Group® members, Montaha Hidefi, VP Color Forecasting, and Doty Horn, Board member, volunteered to examine, study, and analyze sixty years of CMG archives to prepare for this Keynote presentation, they did not anticipate discovering a treasure trove of color.

Not only did they explore a six decade journey of color forecast information, but they uncovered a rich history of societal trends that influenced color and design preferences. They were impressed with the colors that trended each year, and each of the last six decades. They were fascinated as they tracked the colors that endured the tribulations of times, from recessions to natural disasters, and terrorist attacks. They were fascinated by the evolution of CMG color stories as told by thousands of participants across these past six decades.

In this Keynote presentation at this year's annual International Summit, Montaha and Doty will reveal their discoveries addressing:

• The colors that were most forecast for each decade.
• The colors that crossed from one decade to another.
• The colors that are trending back.
• The color family that best represent sixty years of color and design preferences.

This is the CMG Color Story Evolution!

From the inception of Color Marketing Group in 1962, members' prime interest was to promote more knowledgeable use of color in marketing; provide a forum for the exchange of ideas and the solving of color problems; and offer education and training in the complete application of color.  But for those interests to be enacted, we owe it to Elisabeth Burris-Meyer, then a consultant with the House & Garden Magazine, whom in 1963, put forward an idea to study current colors by collecting and exhibiting colored swatches of CMG members' sold products and organize them on a color basis rather than by usage, industry, or type. The idea was adopted by CMG's Executive Committee, and CMG established an exhibit which became known as the COLORFAIR™.

Montaha serves at Color Marketing Group® (CMG) as Vice President of Color Forecasting, as Member of the Executive Committee of the Colour Research Society of Canada (CRSC), and as Vice President of the Canadian Freelance Guild (CFG).

She holds a comprehensive background in international marketing, color marketing and the coatings industry. Montaha was born and raised in South America, is an avid traveler and has lived and worked in the Middle East, Europe, and North America.

She is co-author of Colour Design: Theories and Applications (2012 and 2017), and author of Giving Voice to My Silence (2022), Dando voz a mi silencio (2022), and Groping for Truth (2018).

Doty also created an international design blog for a Finnish paint manufacturer: The ColorVoyant Watch and has conducted presentations/workshops in the US, UK, Canada, Asia, Russia, Scandinavia, Italy and Germany.

Educationally, Doty has held teaching positions at FIDM-LA (Fashion Institute of Design and Merchandising) and FIT (Fashion Institute of Technology-NYC… bringing a unique and cross-current perspective to the color and design industry. And has participated on panel discussions for Philadelphia University and The Consumer Products Safety Commission.

Doty is an active board member of The Color Marketing Group and has been member since 1991. She has seen the sustaining life of the organization and believes that each member has a wealth of creative talent, waiting to be shared and enriched. This led her to be a driving force for creating a CMG Mentoring program, which is being launched at the 2022 Tucson Summit.

Businesses depend on color directions for their products and services and having the right color at the right time is key to success. After all, Color Sells and the Right Colors Sell Better! As a global membership association, Color Marketing Group members have played a key role in providing annual color direction reports to hundreds of global companies for 60 years. Our strength lies in our global color community who contribute to our ChromaZone®​ Color Forecasting Workshops and regional Conferences​, discussing consumer behavior and societal trends, and the impact these will have on color and design. Our ChromaZone Workshops take place in advance of the annual Summit and attendees, who are color experts in their field, present their directional color trend stories as they relate to their industry/product. During the process, we analyze hundreds of colors and identify big picture trends that will influence color directions in the coming years. The outcome from each event is 16 color directions that participants believe will be trending two years out and three trend stories driving the color directions. At the end of our forecasting season, our Regional Steering Committees representing each of the Workshops curate all the results, distilling them to a global selection of 64 color directions comprising 16 from each of our regions of Asia Pacific, Europe, Latin America and North America. The combined outcome – our 2024+ World Color Forecast™– will be revealed. 

A member since 2006, today Lora sits on the Board of Directors of the Color Marketing Group and serves on the CMG Color Forecasting Committee where she helps steer the North American colour forecasts.

Montaha serves at Color Marketing Group® (CMG) as Vice President of Color Forecasting, as Member of the Executive Committee of the Colour Research Society of Canada (CRSC), and as Vice President of the Canadian Freelance Guild (CFG).

She holds a comprehensive background in international marketing, color marketing and the coatings industry. Montaha was born and raised in South America, is an avid traveler and has lived and worked in the Middle East, Europe, and North America.

She is co-author of Colour Design: Theories and Applications (2012 and 2017), and author of Giving Voice to My Silence (2022), Dando voz a mi silencio (2022), and Groping for Truth (2018).

As we prepare to launch our Mentor Program in 2023, we want to give you a teaser insight of what's to come. Our Mentor Program Committee has designed a Summit experience to give you a cool way to meet CMG members and tap into the wealth of resources available within your community. 

With the wealth of talent and expertise that CMG members share, what better way to support, enrich, and encourage each other.

Doty also created an international design blog for a Finnish paint manufacturer: The ColorVoyant Watch and has conducted presentations/workshops in the US, UK, Canada, Asia, Russia, Scandinavia, Italy and Germany.

Educationally, Doty has held teaching positions at FIDM-LA (Fashion Institute of Design and Merchandising) and FIT (Fashion Institute of Technology-NYC… bringing a unique and cross-current perspective to the color and design industry. And has participated on panel discussions for Philadelphia University and The Consumer Products Safety Commission.

Doty is an active board member of The Color Marketing Group and has been member since 1991. She has seen the sustaining life of the organization and believes that each member has a wealth of creative talent, waiting to be shared and enriched. This led her to be a driving force for creating a CMG Mentoring program, which is being launched at the 2022 Tucson Summit.

Cancellation/Refund Policy:

On or before Sept. 15th – all refunds will incur a $100 administration fee.

Sept. 15th – Oct. 21st – all refunds will incur a $150 administration fee.

Oct. 21st and beyond – refunds cannot be processed after this date.

Social Media & Recording Policy:

CMG does NOT permit, under any circumstances, the recording of any of the presentations during the International Summit or any Color Forecasting Events, or in any form or media, including but not limited to audio recordings, video recordings, or literal transcripts, except by specific written permission from CMG's Executive Committee. This includes guest speaker presentations, color/workshop report backs, visuals and presentations. Referencing CMG events and Workshops is permitted on social media but specifics details relating to color forecasts and information must be kept proprietary. You may, however, display direct links to CMG's web or social media sites where CMG has published or promoted publicly released material. PLEASE keep in mind that our presenters have invested many hours into the development of this material and copyright laws apply. Written permission MUST be granted by Presenters and Speakers for any material that is used in any fashion or shared in any capacity.

Additional Information

For more information please contact sgriffis@colormarketing.org or call 703.329.8500.Type here the content of the page or click on some items in the Common Objects-section to add more images, titles and texts to your page

The health and safety of our attendees, staff, and hotel personnel is of utmost important so we kindly ask for your compliance with our Health & Safety Policy. By registering for out Summit you agree to comply with all applicable COVID-19-related federal, state, and local laws, regulations, and guidance and with any other health and safety measures that we may implement to safeguard attendee wellbeing. 

CMG Policies:

• Attendees will be required to show proof of vaccination or show a recent negative Covid test (within 72 hours). Proof of vaccination should include the recommended full dosage and booster.
• Masks are optional throughout the Summit unless required by the local law. 
• CMG will closely monitor the CDC statements and follow their guidelines. This may result in CMG modifying our COVID procedures and we will inform attendees of any changes. 
• If you experience symptoms of COVID-19, are feeling ill, or if you have recently been exposed to someone who has COVID-19, you should not attend the Summit but seek medical guidance. 
• We kindly ask that all attendees recognize the health and safety measures implemented by the JW Marriot hotel available at https://clean.marriott.com​.