Event Details
Get ready for a whirlwind day of exploration, innovation, and inspiration! These pre-event tours are a bespoke opportunity for all enthusiasts looking to delve deep into the nexus of technology and storytelling. Network, interact, and gain unprecedented access to some of the most exciting spots in NYC!
One World Observatory
117 West Street, New York, NY 10007
10:00 am - 12:00 pm
Register below for a free tour of One World Observatory. The tour will be led by Float4 and Electrosonic. Thank you to Float4 for making this tour FREE for event attendees! See the New York City skyline from over 100 stories above the streets – the highest point in the city. Take in breathtaking 360° views from the comfort of an indoor climate-controlled space. Learn more about One World Observatory here.
Museum of Broadway
145 W 45th St, New York, NY 10036
12:30 pm - 2:30 pm - talk and tour with Founder Julie Boardman
Meet founder Julie Boardman, Executive Producer & Creative Director/Co-Founder of the Museum of Broadway. Julie will provide the context of her role in curating a team of internationally renowned artists, designers, and theater historians to create an interactive branded experience that highlights groundbreaking moments in Broadway's history - the moments that pushed creative boundaries, challenged social norms, and paved the way for those who would follow. This bespoke experience captures the ethos and creativity of Broadway like no other. Don't miss your chance to get a behind the scenes view of the development from concept to completion and then tour at your pace. Get a sneak peek here.
Studio Tour: Next/Now at Planar Showroom
599 11th Avenue, 5th Floor. New York, NY
2:30 pm - 4:00 pm, drinks and snacks
Join Planar and Next/Now as they delve deep into creating a seamless digital experience by marrying the best of hardware and content. Drawing inspiration and insights from multiple project case studies, the session will provide a roadmap for successful digital integrations. The tour will be divided into three segments:
- Setting the Stage: Understand the 'why' and 'how' of our approach, and explore the potential and art of current hardware technologies.
- Crafting the Pitch: Learn the tricks of the trade on how to make your technology pitches win, and understand the strategy behind content creation.
- Kickstarting the Vision: Discover the secret sauce behind leveraging resources optimally and ensuring that your project vision aligns with achievable goals.
Studio Tour and Bourbon Tasting: G&A Studio in Chelsea
141 West 28th ST, 7th Floor. New York, NY
4:00 pm - 5:30 pm wine, beer & bourbon
Experience first hand G&A's new lab space which is an environment rooted in testing and experimentation. After a few years of determining how a studio could model the practice of physical and digital immersive integration, G&A believes that they have landed on a combination of conditions that best suits their creative process.
The lab is an open forum, nothing is too buttoned up, or too dressed down, the fusion of tech and design for G&A happens at all levels of fidelity. As a part of their expanding Northeast footprint, the lab will continue to grow with G&A, as a proper reflection of both expertise and intent to push the combination of design and story forward into the future.
