2024 Cleveland ChromaZone+

Event Details

IGNITE YOUR CREATIVE VISION AND SHAPE THE FUTURE OF DESIGN AND TRENDS!

2024 Cleveland ChromaZone+ goes beyond being just an event; it presents a transformative opportunity to network, forecast, and shape the color, material, and finish trends that will define North America in 2026 and beyond.

Join the 2024 Cleveland ChromaZone+ - a pioneering forecasting workshop for color professionals, seamlessly blending virtual and in-person experiences.

Unique Format, Limitless Insights

CMG's forecasting process spotlights color, material, and finish Trends. 2024 Cleveland ChromaZone+ takes this to the next level, blending virtual and in-person components into a dynamic event. As a registered participant, immerse yourself in both realms, unlocking a comprehensive understanding of the trends shaping 2026 and beyond.

ChromaZone+: Beyond Boundaries

Imagine a ChromaZone on overdrive—this is what the 2024 Cleveland ChromaZone+ offers!

Attracting professionals from various industries and backgrounds, our event creates an abundant reservoir of color forecasters ready to inform and inspire.

2024 Cleveland ChromaZone+ is open to CMG members and non-members, from any region, to contribute to shaping the North America Forecast for 2026 and beyond.

Special Guest Speakers, Exclusive Insights

Day 2 afternoon features guest speakers for an extra dose of knowledge and inspiration.

Prepare, Elevate

Secure your participation by completing the comprehensive Worksheet provided to you upon registration. The Workheet must be COMPLETED and SUBMITTED BY APRIL 08.

Your Vision Realized

Within weeks of the workshop, receive a Digital Color Card of the final 16 colors forecasted by your group and a Digital Summary outlining the Color Stories, Color descriptions, Material, and Finish.

Creativity knows no bounds. Register now for 2024 Cleveland ChromaZone+ and shape the colors, materials and finishes of tomorrow!

Schedule

April 22, 2024
April 25, 2024
April 26, 2024

April 22, 2024

Main Schedule

11:00 AM - 2:00 PM

REQUIRED VIRTUAL COMPONENT

Please note the required virtual component for this event.

Attendees will be pre-assigned to groups where they will present their Worksheet content, identify Color Stories, and carry them forward to the in-person sessions in Cleveland.

CMG Member Registration

Member Price$250

NON Member Registration

Standard Price$485

Conditions

Conditions for Participation:

Participation is necessary on all days for virtual and in-person components.
Preparation is required prior to the Workshop. Upon registration, each participant is provided with CMG ChromaZone Workshop Template wich MUST be COMPLETED and SUBMITTED BACK BY APRIL 08, TWO WEEKS prior to the date of the Workshop. Participants who do not submit their completed Worksheets will not be able to attend the virtual or in-person forecasting sessions.

Cancellation & Refund Policy:

Space is limited, so please do not register unless you can fully commit to all days. Due to the unique nature of this Workshop and the preparation required, we are unable to offer your spot to another participant, so refunds are not available.

CMG Image Policy

CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement for the protection of our group and our individual members. Our Image Policy will be sent to you upon registration. Please note that images which are not cited and copyright free will NOT be submitted to the workshop process.

Speakers

Melissa Williams

Color Technologist at Penn Color

Daniel LaDuc

Business Development Director | Business Editor of Colour Hive Limited

Katelyn Bevilacqua

Color Scientist at Vibrantz Technologies

Color Communication & the Principles of Color Theory

by Melissa Williams

Presentation Summary

What is color? Melissa will cover the basic principles of color theory interpreted through art, science, and psychology. Most importantly, once we create a color concept, how do we communicate our ideas and experiences in a universal color language?

Color communication concepts will be presented to review the science behind colorimetry, color order systems, color measurement techniques, spectral data, and visual evaluations. In order to turn our concepts into reality, we should also know what products are being used. The basic properties of pigments and their limitations will be discussed.

About Melissa

CMG-member, Melissa Williams is a dedicated color industry professional with 15+ years of color knowledge, providing world-class global color program management and strategy services.

Melissa's expertise helps companies design and develop color with a focus on measurement, instrumentation, software, and quality control. Her mission is to teach people the principles of color theory, and make them aware of the effectiveness of science-based methods of color communication.

Connect with Melissa

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The Color Timeline – A Journey in Color

by Daniel LaDuc

Presentation Summary

It's everywhere!

From deep pines to shaded olives and fresh shoots, Biophilic Greens have become a mainstay in fashion and interiors.

But why are we seeing so much green? How is it that one day you've never noticed a color then suddenly it seems to be everywhere, and at some point after that it's gone again?

From ideation to communication, early adoption, peak popularity, and management beyond that; join us as Daniel will chart the journey of a trend color family through some key stages in Colour Hive's Color Timeline.

About Daniel

CMG-member, Daniel LaDuc is Business Development Director at Colour Hive and Business Editor for MIX Magazine. He is an integral member of the Colour Hive team helping to develop new and exciting ideas to help lead the way in which Colour Hive clients and members perceive and use color.

Connect with Daniel

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From Mud to Pearls™ - The Evolution of Pigment Dispersions for Architectural Colorants

by Katelyn Bevilacqua

Presentation Summary

Explore the century-long evolution of color technology in pigment dispersion with Katelyn as she navigates through the imperative shift towards eco-friendly solutions in response to stringent environmental regulations. The presentation traces the historical development of colorants, beginning with ancient practices using rocks in caves and culminating in the groundbreaking innovation of nitrogen freeze-dried colorants.

Discover how Neanderthals mined hematite from the earth, using it with water to create cave wall paintings. Progressing to the 18th century, witness the innovation of using rust mixed with linseed oil, giving rise to the iconic barn red. Experience the transformative journey of pigment dispersions from in-plant standard colors to the revolutionary, biocide-free, environmentally friendly Pearls™ in the last century.

Katelyn's slide deck will illustrate this progression, showcasing the evolution from pigment dispersions to point-of-sale colorant systems. This evolution laid the foundation for machine tinting and comprehensive color systems, responding to current environmental and health concerns. Legislative initiatives advocating for zero-VOC (volatile organic compound) colorants have paved the way for the groundbreaking Pearls™—a solid, biocide-free colorant easily dispersed in water.

About Katelyn

Color Scientist and CMG member, Katelyn Bevilacqua, began her career in chemical testing at a steel mill laboratory and as an undergraduate research assistant focusing on biohybrid nanomaterials. Joining Vibrantz Technologies (formerly Chromaflo), she excelled as a thermoset technical service technician, leveraging her expertise in pigment dispersions and reflectance curves to advance to her current role as a Color Scientist.

In her current position, Katelyn conducts colorant characterizations, analyzes color spaces for coatings customers, and provides technical support for Innovatint software. She also leads the company's global color of the year initiative and contributes to technical marketing efforts. With a bachelor's degree in biochemistry from Youngstown State University, Katelyn resides in Warren, Ohio, bringing her interdisciplinary perspective to the field of color science.

Connect with Katelyn

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Sponsors and Partners

Hotel Information

For your convenience, CMG has shortlisted three hotels in the vicinity of the event venue and obtained special discounts offered to event participants.

These are only recommendations and participants are free to look for the best rates that align with their budget.

Reservations must be made directly through the hotel. Guests pay directly for their own reservation and CMG is NOT liable for any and all of the room fees or taxes.

Drury Plaza Hotel Cleveland Downtown

170 Drury Plaza Hotel Cleveland Downtown

1380 East Sixth Street, Cleveland, OH 44114, USA

1-216-357-3100 - www.druryhotels.com

CMG Special Rate:

NKXU Non-smoking 1 King Bed Deluxe Upper: US$ 198/night + tax

NQQXU Non-smoking 2 Queen Beds Deluxe Upper: US$ 202/night + tax

Rates apply for arrival on Wednesday, April 24 and departure on Sunday, April 28.

Cut-off date for reservations: April 23, 2024.

Link for online reservations: https://www.druryhotels.com/bookandstay/newreservation/?groupno=10097352

Reservations may also be made by calling 1-800-325-0720.

CMG group code "10097352"

Rates include:

Complimentary hot breakfast: 6-9.30 am weedays. 7-10 am weekends (scrambled eggs, oatmeal, fresh fruit, potatoes, pastries, coffee and more).
Complimentary evening drinks and snacks at Kickback®: 5.30-7:00 pm (hot food and cold beverages including beer, wine, mixed drinks and soft drinks)
Complimentary Wi-Fi throughout the hotel.
On-site facilities: business center, fitness center and pool.

Parking:

Overnight valet parking is available at a charge of $37.00 plus tax per parking spot per day.

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Hyatt Regency Cleveland at the Arcade

420 Superior Avenue East, Cleveland, OH 44114, USA

1-216-575-1234 - cleveland.hyatt.com

CMG Special Rate:

Standard single/double occupancy: US$ 195/night + tax

King or double are not guaranteed and will be provided based on hotel availability.

Rates apply for arrival on Wednesday, April 24 and departure on Sunday, April 28.

Cut-off date for reservations: March 26, 2024.

Link for online reservations: https://www.hyatt.com/en-US/group-booking/CLERC/G-CMG1