The unexpected and unprecedented pandemic has brought both new challenges and opportunities to retailers. As retailers in Singapore hastened to adjust to a new normal, it became even more important to understand the local consumers' online shopping patterns and experiences.
Join us for a survey presentation by Mr Daniel Koh, Ms Kimberly Liew and Dr Ng Lee Keng of Singapore Institute of Technology and sharing by Mr Gan Shee Wen on the challenges faced, and the opportunities with online retail .
• How have Consumer preferences changed during Covid-19?
• How can Retailers leverage on eCommerce to adapt their business models in the face of Covid-19?
• How to successfully embark on eCommerce and build your customer base to drive sales