This 2.5 days course is specially-curated to provide a strategic understanding of how digital marketing could enhance your brand and lead to direct sales. It would take a deep dive into different platforms, strategies and marketing tools, and also explore the role of entertainment via videos and live streaming. During the workshop, you will get to develop your digital marketing strategies with advice from our experienced trainer and implement them strategically into your business.


  • Development of Digital Marketing Campaigns
  • Practical Session on Video Creation and/or Live Streaming Session


At the end of this course you will be able to:

  • Gain an in-depth understanding of the digital marketing landscape
  • Learn how to develop a strategic digital marketing campaign
  • Understand how to turn likes into leads
  • Create stories for better engagement
  • Convert leads into sales
  • Deliver netizen-style videos or live streaming videos for audience
  • Learn basics of video editing
  • Develop tools for measuring effectiveness of your digital marketing campaign


The course will be conducted live and will incorporate:

  • Lectures
  • Group Discussions
  • Didactic Question
  • Quizzes
  • Group Campaign Presentations
  • Hands-on Video & Live Streaming Exercises
  • Demonstration of Video Editing


Intake 1: Mon & Tue 3 & 4 May 2021 (Full day from 9am to 6pm) and Wed 5 May 2021 (Half-day from 9am to 1pm)

Intake 2: Mon & Tue 14 & 15 Jun 2021 (Full day from 9am to 6pm) and Wed 16 Jun 2021 (Half-day from 9am to 1pm)


1 Coleman Street #05-17 the Adelphi Singapore 179803

Complimentary for our GRT employers!

Non-GRT employers: $802.50 per pax (including GST)


To register, please download and complete the registration form and email to elise@sra.org.sgor call 9768 6981 if you have any enquiries.


  • Sandra Tan

    Sandra Tan

    Ms Sandra Tan is the Founder and Director of Esteem Communications and Training Consultancy, with more than 30 years’ experience in retail, corporate and academia work at Nanyang Polytechnic (NYP) and Singapore Management University (SMU).

    Sandra’s clients cut across luxury retail, real estate, hospitality, leisure parks and charities. Sandra is a certified practitioner and coach for Design Thinking and a master practitioner and coach for Neuro-Linguistic Programming (NLP).

    Sandra is an emerging voice in LinkedIn on hospitality, tourism, retail and entrepreneurship, and a much sought after speaker on digital marketing trends and branding in Thailand, Indonesia, Myanmar and was most recently in the Philippines for the Leaping Forward: Philippines 4.0 Conference

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Registration Form for Strategic Digital Marketing for the Retail Sector (3-5 May 2021) - Norbreeze.xlsxdownload


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