Cities are changing and so is the communication landscape. We as marketers used to communicate with people either directly or through various instruments. Now, cars are communicating with each other, or with your home; infrastructure is communication with infrastructure; sensor networks are sending out information and at the same time a vast amount of data is generated.
This poses a whole new set of challenges for marketers but to those who get it right there are likely great rewards.
How can marketers make use of the new opportunities? What do we need to be aware of moving forward? And what will be the effect on the communications landscape in Hong Kong and Asia?