Event Details

The Africa MICE Summit is the leading platform for the growth & development of the business events professionals in Africa. The Summit showcases sustainable innovations, technology solutions, industry development programs as well as investment & partnership opportunities in the Meetings & Events industry in Africa.



The 1st Africa MICE Summit was hosted in Nairobi in 2018. Over the years, the Africa MICE Summit has emerged as the leading learning and knowledge-exchange platform for professionals in the Business Events & Meetings Industry in Africa.



The Africa MICE Summit acts as platform that enables the MICE industry in Africa to achieve the following:

  1. Identify the emerging and growing trends in the global MICE industry.
  2. Identify opportunities for investment and expansion within the industry.
  3. Gain access to thought-leaders and industry champions in the Meetings & Events industry.
  4. Build linkages, collaborations and partnerships for business growth and development.
  5. Network with like-minded industry colleagues, professionals and entrepreneurs.
  6. Provide a vibrant learning and knowledge-sharing platform.
  7. Share experiences and stories of resilience as the MICE industry in Africa forges forward towards recovery.



This year, the Africa MICE MICE Summit will focus on the role and importance of the Meetings, Incentives, Conferencing and Exhibition Sector in driving trade and investment in Africa, particularly under the Africa Continental Free Trade Agreement (AfCFTA).



Join us on 8 - 9 September, 2022 at Intercontinental Hotel, Lusaka - Zambia in celebration Africa Meetings Industry Day (AMID) at the Africa MICE Summit in Africa's Biggest Event for MICE professionals.



For more information, contact us :-

Call: +254 70076 1110 / +254 70576 1111 / +260 977 406 617 or Email: hello@africamicesummit.com


Sep 8 & 9, 2022 (GMT+2)

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InterContinental Lusaka, an IHG Hotel
Haile Selassie Avenue
Lusaka, Lusaka Province, Zambia

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Agenda

  • Day 1 (September 8, 2022)
    7 AM - 9 AMRegistration & Networking
    9 AM - 9:15 AMSummit Opening Remarks

    Kezy Mukiri

    Chief Executive Officer at Ignite Trade Africa

    9:15 AM - 9:30 AMWelcome Remarks
    9:30 AM - 10 AMThe Evolution of Business Events in Africa – Enhancing Capacity & Competiveness
    10 AM - 10:30 AMFireside chat : Enhancing Competitiveness through Innovation & Product Development.
    10:30 AM - 11 AMTea and Health Break
    11 AM - 11:30 AMPresentation : Reaping the Economic & Social Benefits of MICE Tourism : A focus on City Tourism
    11:30 AM - 12:30 PMPanel Discussion : Attracting Investments for MICE Tourism in Africa
    12:30 PM - 12:45 PMAudience Engagement
    12:45 PM - 1 PMGroup Photo
    1 PM - 2 PMNetworking Lunch
    2 PM - 2:30 PMEconomic Value of Sustainable Event Management

    Bob Kalili

    Director of Strategy at Centre of Strategic Excellence

    2:30 PM - 3:05 PMDestinations Management & Sustainability
    3:05 PM - 3:35 PMSustainable Solutions for the Exhibitions Industry
    3:35 PM - 4:35 PMPanel Discussion : Sustainable Event Management :Practical Implementation
    4:35 PM - 5:05 PMTea and Health Break
    5:05 PM - 5:50 PMSpeed Networking
    Day 2 (September 9, 2022)
    7 AM - 9 AMExpo Tours & Pre-scheduled B2B Meetings
    9 AM - 10:30 AMMICE Leaders Forum : The Human Factor in Development of MICE

    Mulemwa Moongwa

    C.E.O at Mulemwa Events

    10:30 AM - 11 AMExpo showcase – Market Place Tea & Health Break
    11 AM - 12 PMWomen in MICE Round Table: Empowering Communities through MICE Tourism
    12 PM - 1 PMDigital Technology Solutions for MICE in Africa
    1 PM - 2 PMLunch Break
    2 PM - 3:30 PMAfrica Meetings Industry Day Celebrations
    Destinations Perspectives: What’s happening around the continent?
    Opportunities for MICE Development & Investment in Africa
    3:30 PM - 4 PMAudience Engagement
    4 PM - 4:30 PMExhibition & Networking Break
    4:30 PM - 5:30 PMClosing Statements & Way Forward
    1 Day after the event (September 10, 2022)
    9 AM - 1 PMExcursion : Lusaka City Tour

Documents

AMS 2022 Flier.jpg

Exhibitors

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  • Zambia Tourism

  • Event Professionals Association of Zambia

  • Africa MICE Hub

  • MICE Academy

  • Glue Up

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