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Artificial intelligence has dominated popular culture for years; it may soon dominate marketing.
Marketing doesn't still, a customer's attention moves quickly to the next big thing. Traditional advertising and even social media campaigns are are less effective and more expensive.
With digital channels, marketers capture more data and understanding of user behavior, applying that data to stand out of the crowd is much harder though. But Artificial Intelligence is going to make it happen.
Agenda:
1. How AI is Changing Marketing
2. Chatbots: 1 on 1 with the Consumer
3. Where AI is taking Marketing
Panel Discussion 1. What are some recent successful AI marketing campaigns? 2. How do you see the marketing landscape evolving with the help of AI? 3. Dare to dream: what do you want AI to do for you?
** Technical level: Low **
Marketing doesn't still, a customer's attention moves quickly to the next big thing. Traditional advertising and even social media campaigns are are less effective and more expensive.
With digital channels, marketers capture more data and understanding of user behavior, applying that data to stand out of the crowd is much harder though. But Artificial Intelligence is going to make it happen.
Agenda:
1. How AI is Changing Marketing
2. Chatbots: 1 on 1 with the Consumer
3. Where AI is taking Marketing
Panel Discussion 1. What are some recent successful AI marketing campaigns? 2. How do you see the marketing landscape evolving with the help of AI? 3. Dare to dream: what do you want AI to do for you?
** Technical level: Low **
