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Event Details

Acquire insights on the rise of artificial intelligence (AI) and human-machine interfaces in the Hospitality, Tourism & Travel industries. The event will be presented in an interactive and thought provoking manner, searching for answers on these main questions:
  • What will it really mean for hospitality, tourism and travel stakeholders?
  • What will be the legal consequences in case of accidents and service failure?
  • How will it impact the Human Resources characteristics of our service industries?
  • What technical challenges will we all face if, and when, AI will “take over “?
  • What will be the social significance, both for consumers and service suppliers?

AI will impact everyone in every sector at work and in our daily life. It already does…

For instance, Google search culls millions of options every second of every day for people seeking a good hotel or meal. That’s possible due to AI, or machine-learning, where Google can’t only crunch data at the speed of light, but also “learns” how to deliver more nuanced results.
Thompson, part of TUI UK & Ireland, offers a travel search tool, built through the IBM Cloud and equipped with natural language processing capabilities and IBM Watson technology. Through the tool, tourists will be able to converse with a chatbot to gain real-time search results for travel inquiries.

“AI is simply a group of technologies that will increasingly be used to augment human capabilities, and make us better at the things we do best.” says Dr Mario Hardy. “What’s more, AI isn’t a story set in the distant future. It’s here today, and improving our lives in countless ways.”

"Tourism players have already started to implement AI along the customer journey," stated Khun Chanchai Tanatkatrakul. "There are very tangible AI use cases available today, however, they only offer a first glimpse of what we will see over the next years."

While Dr Kom believes that AI will not only boost the customization of the travelers’ experiences, but also provide invaluable traveler insights for all tourism industries professionals.

Mar 27, 2018

3:00 PM - 7:00 PM (GMT+7)

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SO Sofitel Bangkok

Ballroom 1, 8th floor


  • 3:00 PM - 4:00 PMRegistration, welcome coffee networking
    Ballroom 1, 8th floor
    4:00 PM - 4:30 PMFirst presentation
    Asst. Prof. Dr Kom Campiranon, College of Innovation | Thammasat University

    Asst. Prof. Dr Kom Campiranon

    Director of the Service Innovation Program at College of Innovation, Thammasat University

    4:30 PM - 5:00 PMSecond presentation
    Khun Chanchai Tanatkatrakul, Principal Roland Berger

    Chanchai Tanatkatrakul

    Principal at Roland Berger

    5:00 PM - 5:30 PMThird presentation
    Dr Mario Hardy, CEO | PATA

    Dr Mario Hardy

    CEO of PATA

    5:30 PM - 6:00 PMQ&A panel with all 3 presenters
    6:00 PM - 7:00 PMLight cocktail & networking


  • Asst. Prof. Dr Kom Campiranon (Director of the Service Innovation Program at College of Innovation, Thammasat University)

    Asst. Prof. Dr Kom Campiranon

    Director of the Service Innovation Program at College of Innovation, Thammasat University

    Read Bio
  • Dr Mario Hardy (CEO of PATA)

    Dr Mario Hardy

    CEO of PATA

    Read Bio
  • Chanchai Tanatkatrakul (Principal at Roland Berger)

    Chanchai Tanatkatrakul

    Principal at Roland Berger

    Read Bio



This applies for NTCC, AmCham, AustCham, BCCT, BeluThai, FTCC, GTCC, HTCC, PATA, SKAL members and guests from ICTU only.

Standard Price ฿700
Door Price ฿900
Non NTCC members
Standard Price ฿1,000
Door Price ฿1,200

CITU and Stenden Thailand

Standard Price ฿350
Door Price ฿500


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