Asia is the fastest growing sector of the global economy and ASEAN is experiencing the most rapid growth of the region. While ASEAN governments are struggling with rising costs in healthcare and with developing universal healthcare, the private sector is expanding and providing new opportunities for private healthcare companies as the growing middle class is prepared and willing to spend more money on their health.

Malaysia, as a "melting pot" of ASEAN, is a centrally located gateway to access the healthcare markets in the region. Furthermore, Malaysia as many other ASEAN nations has identified healthcare as a national key economic area and actively encourages investment in and development of the healthcare sector as well as public-private collaboration.

This international conference aims to provide a platform for the healthcare industry players to explore the most relevant megatrends in the emerging ASEAN markets and to understand the complex links between healthcare systems, government policies, epidemiological and socio-economic factors interacting and shaping the decisions of healthcare professionals, patients and consumers.

WHAT TO EXPECT

• Understanding and leveraging the business opportunities in the ASEAN region
• The changing epidemiological and demographic profile of ASEAN
• ASEAN medical standards and regulatory framework
• How to enter the European market
• Developing healthcare infrastructure
• Digital healthcare and its effect on healthcare delivery models
• The hospital environment

TARGET AUDIENCE

• Private Sector:
  EU & ASEAN SMEs looking for entry, distributors and information for new markets in healthcare
• Public sector:
  Policy makers, regulatory authorities and experts in health sector development
• Others:
  Academics and healthcare professionals in NGOs and research organisations

*This event is parallel with an exhibition at EU pavilion:
The 21st SE-ASIAN Healthcare-Pharma & Cleanroom Show (14th-16th May)