Event Details
This is the new AAMA All Access: Annual Meeting & Celebration — transformed with a bold new vision, a glamorous venue, and a city buzzing with energy, innovation, and Key Industry Players!
Join the visionaries, the leaders, and the risk-takers shaping the future of amusements.
✨ Curated TED Talk-style sessions that spark action
✨ Walk away with Actionable Million $$ Ideas
✨ High-impact networking that turns contacts into partnerships
✨ Behind-the-scenes FEC experiences
✨ Elevated celebrations you'll be talking about all year
TOPICS WE'LL EXPLORE:
✨ Customer Experience
✨ Artificial Intelligence (AI)
✨ Cybersecurity
✨ Million $$$ Ideas
✨ Optimizing Your Venues
Set against the glamorous backdrop of the historic Warwick Melrose Dallas, this exclusive event is designed to inspire innovation, build relationships, and shape the future of our industry.
Why Sponsor AAMA All Access?
AAMA All Access: Annual Meeting & Celebration is a curated experience that brings together the most influential leaders in the amusement and family entertainment industry for three days of high-level networking, behind-the-scenes tours, engaging conversations, and unforgettable celebrations.
As a sponsor, you'll gain:
✨ Direct Access to Key Decision-Makers - Connect with owners, executives, and top-tier leaders shaping the future of FECs, game manufacturers, and amusement operations.
✨ Premium Brand Exposure - Your brand will shine in front of the industry's most engaged audience—before, during, and after the event—through high-visibility placements and digital touchpoints.
✨ Powerful Networking Opportunities - From VIP receptions and curated dinners to interactive sessions and exclusive FEC tours, you'll be where real partnerships begin.
✨ Thought Leadership & Influence - Position your company as a forward-thinking industry partner with VIP experiences, branded content, and integrated sponsor recognition.
✨ Unmatched Event Experience - This isn't just a meeting—it's a celebration. Sponsors will be part of an experience that blends glamour, connection, and business impact.
Aug 19 - 21, 2025 (CDT)
Add to CalendarWarwick Melrose - Dallas
3015 Oak Lawn Avenue
Dallas, Texas
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Opportunities
SPONSOR OPPORTUNITIES
ALL ACCESS KEYHOLDER SPONSOR - $25,000
(1 AVAILABLE)
The Ultimate Access Experience
- Premier logo placement across all event materials
- Exclusive access to the pre-Celebration Dinner VIP Reception
- Curated customer pairings -sponsor reps seated with select attendees at reserved VIP tables.
- Branded 2-minute video presented pre-event and throughout the event
- Reserved VIP table at Celebration Dinner with logo signage
- Full-page ad + spotlight story in Event Experience Guide
- Featured in press releases, social media, and post-event video recap
- Logo on lanyards, keycards, and premier placement on guest gift bags
- 8 Sponsor team member All Access VIP Passes*
VIP ACCESS SPONSORS - $20,000
(4 AVAILABLE)
Where Influence Meets Elegance
- Footer logo placement across all event materials
- Exclusive access to the pre-Celebration Dinner VIP Reception
- Branded one-minute video presented pre-event and throughout the event
- Reserved VIP table at Celebration Dinner with logo signage
- Full-page ad in Event Experience Guide
- Featured in press releases, social media, and post-event video recap
- Logo secondary placement on guest gift bags
- 7 Sponsor team member All Access VIP Passes*
DIAMOND ACCESS SPONSORS - $10,000
(8 AVAILABLE)
Elevated Visibility Across the Celebration
- Recognition as a top-tier sponsor for select event materials
- Exclusive access to the pre-Celebration Dinner VIP Reception
- Branded 30-second video presented pre-event and throughout the event
- Half-page ad in Event Experience Guide
- Recognition in press releases, social media, and post-event video recap
- Logo placement on guest gift bags
- 6 Sponsor team member All Access VIP Passes*
LUXE MEAL SPONSORS - $7,500
(10 AVAILABLE)
Feed Minds. Fuel Moments.
- Recognition as sponsor on select event materials
- Branded meal event based on selection (breakfast, lunch, or dinner)
- Quarter-page ad in Event Experience Guide
- Recognition in press releases, social media, and post-event video recap
- 5 Sponsor team member All Access Passes**
SIGNATURE SIP SPONSORS - $5,000
(10 AVAILABLE)
Where Your Brand Becomes the Toast of the Town
- Recognition as sponsor on select event materials
- Branded bar signage and materials at selected reception/dinner
- Logo on the sponsor page in the Event Experience Guide
- Recognition in press releases, social media, and post-event video recap
- 4 Sponsor team member All Access Passes**
ACCESS ENTERTAINMENT SPONSORS - $2,500
(10 AVAILABLE)
Because We Must Dazzle
- Helps support live music, performances, or transportation
- Recognition as sponsor on select event materials
- Signage at entertainment and digital recognition on shuttles
- Logo on the sponsor page in the Event Experience Guide
- Recognition in press releases, social media, and post-event video recap
- 3 Sponsor team member All Access Passes**
CELEBRATION TABLE SPONSORS - $1,000
(15 available)
Your VIP Table to Toast, Connect, and Celebrate.
- Sponsored table at Celebration Dinner with logo signage
- Name listed on the sponsor page in the Event Experience Guide
- Recognition in press releases, social media, and post-event video recap
- 2 Sponsor team member All Access Passes**
*All Access VIP passes include entry to all events, including VIP receptions. The number of passes includes your AAMA member complimentary pass.
**All Access passes include entry to all events except VIP receptions. The number of passes includes your AAMA member complimentary pass.
Schedule
- Day 1 (August 19, 2025)
- 8:30 AM - 9:00 AMAAMCF Board Meeting BreakfastStart the day with a light breakfast and meaningful conversation at the AAMCF Board Meeting. This gathering offers board members and guests a chance to connect over a cup of coffee and a meal before discussing our charitable initiatives.
- 9:00 AM - 12:00 PMAAMCF Board Meeting - Open Invitation to Members and GuestsJoin us for the AAMCF Board Meeting, where members and guests are welcome to attend and gain insight into the charitable work on behalf of the amusement industry. This is a unique opportunity to hear directly from board members, learn about current initiatives, and discover how AAMCF supports meaningful causes that align with our industry's values.
- 12:00 PM - 1:30 PMAccess & Appetites: Welcome LunchEnjoy a delicious meal while connecting with fellow members, guests, and industry partners. This casual gathering offers a great opportunity to meet new faces, catch up with colleagues, and build valuable relationships within the amusement industry community.
- 2:00 PM - 5:00 PMAAMA Board & Members MeetingThe AAMA Board and Members Meeting is a cornerstone event for the American Amusement Machine Association, bringing together industry professionals to discuss strategic initiatives, review committee progress, and elect leadership for both the AAMA and the American Amusement Machine Charitable Foundation (AAMCF).
- 6:00 PM - 9:00 PMUnlocking Connections ReceptionKick off the evening in style at the Welcome Reception in the elegant Library at The Warwick Melrose. Join fellow attendees for a memorable night filled with live jazz entertainment, a delicious dinner, and expertly crafted cocktails—all set in a warm, sophisticated atmosphere.
- Day 2 (August 20, 2025)
- 8:00 AM - 9:00 AMAll Access Breakfast ClubStart your day with exclusive access to industry leaders, insightful conversations, and a delicious breakfast at the All Access Breakfast Club.
- 9:00 AM - 10:00 AMKickoff KeynoteDetails Coming Soon!
- 10:00 AM - 10:45 AMCyber Security: Protect Your Business Before It's Too LateJoin top IT professionals as they reveal the common cybersecurity missteps that can cripple a business. This essential session provides actionable steps and practical strategies you can implement immediately to safeguard your operations from digital threats.
- 11:00 AM - 11:45 AMArtificial Intelligence (AI)Details Coming Soon!
- 12:00 PM - 1:45 PMD.C. Insights and AAMA Awards LuncheonJoin us for an exclusive session featuring John Russell IV of DGA Group as he shares the latest updates and key insights from Washington, D.C., focusing on how legislative and regulatory developments impact the amusement industry. Stay informed and gain valuable perspectives that can help guide your business strategy.
Following the briefing, celebrate excellence within our community during the AAMA Awards Presentation, featuring the prestigious Joe Robbins Award and the Shining Star Awards. Honor those who have made outstanding contributions and demonstrated exceptional leadership in our industry.
Don’t miss this opportunity to connect, learn, and celebrate with fellow members and guests. Secure your spot today! - 2:00 PM - 2:45 PMEvaluating Games and Attractions: Maximize ROI with Smarter Buying DecisionsDiscover insider tips from seasoned operators and industry leaders on how to evaluate, test, and purchase the right games and attractions. This session is all about increasing revenue and minimizing risk with smart, strategic investments.
- 3:00 PM - 3:45 PMOptimizing Your Venues: Boost Efficiency and Profits in Tech and F&BFrom cutting-edge technology integration to smarter food and beverage operations, this session brings together experts who will show you how to get more from every square foot of your venue—and elevate the customer experience while doing it.
- 5:00 PM - 6:00 PMSip & Socialize: Cocktail HourBegin the evening in style at our Cocktail Hour, held just prior to the AAMCF Celebration Dinner. Savor a curated selection of complimentary drinks and hors d’oeuvres while mingling with industry peers. It’s a refined prelude to a night of celebration, connection, and meaningful impact.
* VIP Sponsors will receive separate invitation for VIP Reception held concurrently. - 6:00 PM - 10:00 PMAAMCF Celebration Dinner: Honoring Legacy, Impact, and GenerosityExperience an unforgettable evening at the AAMCF Celebration Dinner, where industry icon Joe Camarota will be honored with the prestigious Lifetime Achievement Award in recognition of his decades of leadership, service, and commitment to advancing our industry. This inspiring event also shines a light on the heart of AAMA’s charitable mission, featuring the presentation of our annual donations to our incredible charity partners, celebrating the collective impact we’ve made together. It’s a night of recognition, reflection, and celebration—and a true highlight of the week.
- Day 3 (August 21, 2025)
- 8:00 AM - 9:00 AMMorning Momentum: Fuel for the JourneyUnlock a morning of meaningful connections and exclusive conversations at the Keys to Connection: All Access Breakfast. This elegant gathering invites members to start the day with purposeful dialogue, fresh insights, and the unique opportunity to connect with industry leaders in a warm and welcoming setting.
As part of our All Access theme, this breakfast is designed to open doors—to ideas, relationships, and opportunities—that will help you and the industry thrive. Enjoy a delicious meal while engaging with peers who share your passion for innovation, collaboration, and growth.
Join us for this exclusive event and discover the keys to building lasting connections that unlock success. - 9:00 AM - 3:30 PMKeys in Motion: FEC Experiences & Power LunchJoin us for a behind-the-scenes look at some of the region’s top Family Entertainment Centers during our FEC Location Tours. This guided experience offers a unique opportunity to explore innovative venues, gather operational insights, and see the latest trends in action.
We’ll depart from The Warwick at 9:00 AM via private shuttle and visit multiple standout FEC locations. Along the way, enjoy engaging conversations with fellow members and industry peers. A hosted lunch is included to give you time to relax, recharge, and continue the conversation.
We’ll return to The Warwick by 3:30 PM—leaving you with new ideas, stronger connections, and a fresh perspective on the FEC experience.
Space is limited—secure your spot early! - 3:30 PM - 5:00 PMA Final Toast to the Journey: Reflections & TakeawaysRaise your glass as we come together one last time for a celebratory close to the AAMA All Access: Annual Meeting and Celebration.
This meaningful finale offers a moment to reflect on the connections, insights, and inspiration shared throughout the week. Enjoy a toast among friends and colleagues as we honor the achievements behind us—and the opportunities ahead.
Before you depart, gather your “million-dollar ideas” and key takeaways—those sparks of innovation, strategy, and connection that will carry your business and our industry forward.
It’s the perfect ending to a dynamic week—filled with laughter, conversation, and memories that will carry forward until we meet again.
Registration Register
- All Access Keyholder Sponsor
The Ultimate Access Experience.
VIP Reception included. 8 total VIP All Access passes, including your one complimentary member pass. Sponsors will receive a coupon code to register for their complimentary All Access Experience Passes. All attendees must register for their event pass. Additional passes purchased over your allotment do not include VIP Reception access.- $25,000
- VIP Access Sponsors
Where influence Meets Elegance.
VIP Reception included. 7 total VIP All Access passes, including your one complimentary member pass. Sponsors will receive a coupon code to register for their complimentary All Access Experience Passes. All attendees must register for their event pass. Additional passes purchased over your allotment do not include VIP Reception access.- $20,000
- Diamond Access Sponsors
Elevated Visibility Across the Celebration.
VIP Reception included. 6 total VIP All Access passes, including your one complimentary member pass. Sponsors will receive a coupon code to register for their complimentary All Access Experience Passes. All attendees must register for their event pass. Additional passes purchased over your allotment do not include VIP Reception access.- $10,000
- Luxe Meal Sponsors
Feed Minds. Fuel Moments
5 total All Access Experience passes, including your one complimentary member pass. Sponsors will receive a coupon code to register for their complimentary Passes. All attendees must register for their event pass. This sponsor level does not include the VIP Reception.- $7,500
- Signature Sip Sponsors
Where Your Brand Becomes the Toast of the Town.
4 total All Access Experience passes, including your one complimentary member pass. Sponsors will receive a coupon code to register for their complimentary Passes. All attendees must register for their event pass. This sponsor level does not include the VIP Reception.- $5,000
- Access Entertainment Sponsors
Because We Must Dazzle.
3 total All Access Experience passes, including your one complimentary member pass. Sponsors will receive a coupon code to register for their complimentary Passes. All attendees must register for their event pass. This sponsor level does not include the VIP Reception.- $2,500
- Celebration Table Sponsor
Your VIP Table to Toast, Connect, and Celebrate.
2 total All Access Experience passes, including your one complimentary member pass. Sponsors will receive a coupon code to register for their complimentary Passes. All attendees must register for their event pass. This sponsor level does not include the VIP Reception.- $1,000
- Complimentary Experience Pass - One Per AAMA Member Company
Designed for AAMA members ready to lead, this pass includes access to all standard programming and meals (excluding VIP-only reception).
VIP Reception is open to top 3 sponsor levels and will require a separate event pass.
Each member company receives one complimentary pass. Additional registrations beyond your complimentary pass should register using the Additional Pass ticket. Sponsors should also the Additional Pass ticket for passes over their allotment and use the coupon code provided to them. All other Additional Passes will be invoiced, and confirmation will follow once payment is received. EARLY BIRD RATE ENDS JULY 7, 2025.
Standard rate applies after the Early Bird rate expires. If you register after July 7th, we cannot guarantee your inclusion in the printed Event Experience Guide or the event promotional items and benefits you receive. We encourage you to register early.- Complimentary
- All Access Experience Pass - Additional Passes
Once a member of your team has registered using your complimentary member pass, please register all other team members using this ticket type. Additional passes include all standard programs and meals. VIP Reception access is reserved for the 3 top tier sponsors and based on their complimentary sponsor allotment. Passes over that allotment will not include the VIP Reception.
EARLY BIRD RATE ENDS JULY 7, 2025
Standard rate applies after the Early Bird rate expires. If you register after July 7th, we cannot guarantee your inclusion in the printed Event Experience Guide or the event promotional items and benefits you receive. We encourage you to register early.- Early Bird Price $499
- Standard Price $899
Hotel Info
Warwick Melrose Dallas
3015 Oak Lawn Ave.
Dallas, Texas 75219
Elevate your AAMA All Access experience at the Warwick Melrose – Dallas, a historic gem nestled in the upscale Oak Lawn/Turtle Creek neighborhood. Established in 1924 and renowned for its Sullivanesque architecture, the hotel seamlessly blends timeless elegance with modern sophistication. The newly unveiled Turtle Creek Grand Ballroom, featuring 16-foot ceilings and crystal chandeliers, offers a pillarless space providing a grand setting for our celebration. Complementing the ballroom are luxurious amenities, including the full-service Le Spa and a resort-style pool with cabanas, ensuring guests enjoy both relaxation and refinement. With its rich history, opulent interiors, and exceptional service, the Warwick Melrose – Dallas promises to add an upscale touch to AAMA's annual event, leaving a lasting impression on all attendees.
AAMA Room Block Rate = $189 + tax
Rate available through Monday, July 28, 2025
Parking Rates - Valet Only Property
Valet Daily Parking = $10 per day
Valet Overnight Parking = $20 per day
Sponsors
Attendees
Grouped By Member Category
Jon Brady
Sports Connection
Brian Cohen
Entertainment Properties Group
Todd Maunsell
Cinergy Entertainment
George Smith
Family Entertainment Group, LLC
Steve Veach
Bowlero Corporation/Lucky Strike Entertainment
Holly Hampton
Bay Tek Entertainment
Mike Ewald
LaserBlast
Satinder Bhutani
Komuse USA
Catherine Algra
Betson Enterprises
Rich Babich
Game Exchange of Colorado
Britannie Betti
Betson Enterprises
Joe Camarota
Alpha Omega Sales
Adam Kleinhenz
Shaffer Distributing
Scott Shaffer
Shaffer Distributing Company
Lynda Brotherton Sherrod
Intercard
John Keys
CenterEdge Software
Don Marshall
Marshall Productions
Sara Paz
Embed
Scott Sherrod
Intercard
Nick DiMatteo
Pinnacle Entertainment Group
Howard McAuliffe
Pinnacle Entertainment Group, LLC
Alyse Sklover
ROLLER
Beth Standlee
TrainerTainment, Inc.
John Russell IV
DGA Group
Pete Gustafson
American Amusement Machine Association
Melissa McMahon
American Amusement Machine Association
Tina Schwartz
American Amusement Machine Association
Community
Discover and connect with other attendees.
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