The outsized role of strategic communications in a startup environment
Join us as we cover the ways in which strategic communications is extra important for startups, their founders and early investors. Discover the principles and tools that help you maximise stakeholder relationships, anticipate and prepare for bumps in the road, effectively engage with the people that matter most (including media), and navigate a crisis with your reputation intact.
This session is ideal for people seeking actionable insights to improve the way they approach strategic communications, and tools to help operationalise good practice. The content will cover the following questions and more:
- What makes a startup different when it comes to strategic comms?
- Who are the people and organisations that have influence over your business?
- What does your stakeholder landscape look like, and how do you manage it?
- What are your biggest communications risks and opportunities?
- How do you harness and protect the power of your reputation?
- What do you do in the face of negative media?
About Town Hall
Town Hall is a communications consultancy that provides strategic guidance and hands-on help to clients with complex projects and ambitious goals. We specialise in communications strategy development, message/narrative development and stakeholder engagement and have advised some of New Zealand's leading organisations across a range of sectors and industries.
Join us online on Wednesday 22 May from 10am – 11:30am.
This session costs $40 for members and $60 for non-members
If you can't make the session but you'd like to be sent the recording, please register for the event and we will send you a link to the recording afterwards.
Speakers
Jeff is a strategic communications professional with more than 20 years of international experience delivering communications solutions for business, government and not-for-profits in fields including infrastructure, property development, transportation, finance, energy, and economic development.
Mel is versed in corporate communications strategies and tools and enjoys working with clients to help them tell their story to the audiences that matter most. With experience in stakeholder engagement, external, internal and change communications, reputation management and crisis comms, she has recently worked with founders in the aviation, tech and arts industries.
