Event Details

Is an executive personal assistant's role crucial in an organization?


According to the C-Suite Assistants organization, 7% of total employee placement in 2020 were for personal assistants. In 2021, placement shot to 40%.



This affirms that personal assistants/ administrators are becoming more and more recognized in the modern corporate world. Today's corporate world is further experiencing an increased demand for personal executive assistants especially in consulting firms, private equities and technology firms.

The role of personal assistants/administrators in most cases is overlooked yet they are greatly proactive in organizational leadership. In essence, personal assistants/administrators are solution providers. As their role continues to gain more recognition, personal assistants/administrators have become strong organizational pillars with respect to long term success and growth. In the modern corporate world, the role of personal assistants/administrators has expanded beyond supporting administrative processes and collaboration across various levels of an organization. It is not only limited to coordinating business meetings, diary management and handling correspondence but also includes:

  • Strategic planning
  • Decision planning and implementation
  • Managing internal and external stakeholder relations
  • Budgeting and accounting function
  • HR Management

It is therefore important to have a comprehensive discussion on how organizations can leverage the strategic role of personal assistants/administrators for optimal organizational success.

In light of modern technology, it is also important for PAs to understand how to integrate technology in administrative functions for improved effectiveness and efficiency.

Key drivers for delegates to attend this conference

• Master and reinforce effective communication skills for success.

• Derive more knowledge on business and professional etiquette.

• Appreciate integration of modern technology in administrative tasks

• More insights on emerging trends on the role of personal assistants.

• Network with other executive personal assistants.

• Any certified personal assistant gets a discounted members' rate



Event Topics

1. Executive personal assistant as a strategic link between decision makers and decision implementers

2. Mastering the art of positive and persuasive business communication

3. Building on Emotional Intelligence (EI) to enhance successful communication

4. Corporate governance and professional ethics

5. Creating a positive brand impression through the right corporate culture

6. Stress triggers to watch out for in the workplace

7. Employee health and wellness

8. Work life balance

9. Adapting administrative processes to modern technology for increased organizational efficiency

10. The latest/best trends in Personal Assistants/Administrators industry

Dec 19 - 22, 2022 (GMT+4)

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ibis Styles Dubai Deira
دبي, United Arab Emirates
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Speakers

Meet Our Conference Keynote Speakers
  • Andrew Osundwa (Personal Assistant to the Principal Secretary at State Department of Infrastructure)

    Andrew Osundwa

    Personal Assistant to the Principal Secretary at State Department of Infrastructure

    Read Bio
  • Selma Babic (Business Psychologist, HR Consultant, Management Trainer and Executive Coach)

    Selma Babic

    Business Psychologist, HR Consultant, Management Trainer and Executive Coach

    Read Bio
  • Mercy Asiima (Certified Personal Assistant Trainer)

    Mercy Asiima

    Certified Personal Assistant Trainer

    Read Bio
  • Ali Bayati (Learning & Development Consultant)

    Ali Bayati

    Learning & Development Consultant

    Read Bio

Agenda

  • Day 1 (December 19, 2022)
    9:00 AM - 9:30 AMOpening Remark & Introduction
    9:30 AM - 10:30 AMForum 1: Building on Emotional Intelligence for successful communication
    Selma has a keen interest on Emotional Intelligence (EI) with special focus on how it can be used to transform people to achieve their very best. As a Business Psychologist, HR Consultant, Management Trainer and Executive Coach, Selma has a passion of “unlocking and maximizing people potential” through areas of Developmental, Positive and Business Psychology supported by implementation of Emotional Intelligence. Selma will therefore expound on EI in relation to communication to give participants a better understanding on how EI can be used to build successful communication not only in a professional context but also in their personal lives.

    Selma Babic

    Business Psychologist, HR Consultant, Management Trainer and Executive Coach

    10:30 AM - 10:45 AMTea Break
    (15 minutes) Tea Break
    10:45 AM - 11:45 AMForum 2:Executive personal assistant as a strategic link between decision makers and decision implementers
    Andrew is a conscientious and professional individual with extensive experience in office administration, Programme Human Resources HR and serving as a personal assistant to the principal secretary of infrastructure in Kenya. Andrew has first hand experience on the strategic role of personal assistants/administrators in organizations having worked in this industry for over a decade. He has a wide scope of knowledge, understanding and experience on how personal assistants/administrators ensure the various levels of management select and implement the right decisions that contribute to realization of the strategic goals and objectives of an organization.

    Andrew Osundwa

    Personal Assistant to the Principal Secretary at State Department of Infrastructure

    11:45 AM - 12:00 PMBreak
    Break
    12:00 PM - 1:00 PMForum 3: Employee mental health and wellness
    As a Business Psychologist, HR Consultant, Management Trainer and Executive Coach, Selma has a passion of “unlocking and maximizing people potential” through areas of Developmental, Positive and Business Psychology supported by implementation of Emotional Intelligence.
    Her role as a HR Executive in a legal and consultancy firm in Dubai in 2014 where her main responsibility was to organize and conduct psychological, emotional intelligence and personality tests for all employees, followed by establishing a training and coaching workshop to “bridge the competency gap" has enabled her to work one on one with diverse employees hence helped improve the overall work environment as individuals became more aware of their strengths and areas for development. The delegates have the opportunity to learn from a professional who has been directly involved in creating a conducive work environment that caters for all aspects of employees including their mental health and wellness.

    Selma Babic

    Business Psychologist, HR Consultant, Management Trainer and Executive Coach

    1:00 PM - 1:30 PMEnd of Day Closing Remarks
    (30 Minutes)
    1:30 PM - 2:30 PMLunch & Networking
    Day 2 (December 20, 2022)
    9:00 AM - 9:30 AMOpening remarks
    9:30 AM - 10:30 AMForum 4:Creating a positive brand impression through the right corporate culture
    Mercy Asiima Kateera is a highly experienced Chartered Executive Assistant (CPEA TM). She possess a great deal of knowledge with respect to administration.
    Besides, she is multiskilled due to her exposure to multicultural operations in companies she has enjoyed serving, like the Serena Hotels Uganda, The Parliamentary Network on the World Bank, and The Dr Hoffman Foundation Zürich, Switzerland. As a result, she acquired skills like Corporate Communications, Budgeting, Business Strategic Planning, Advertising / Marketing, and Training.
    Having being exposed to multicultural operations, she has practical experience of the impact of a positive brand impression to an organization and how it can be projected by instituting the right corporate culture.

    Mercy Asiima

    Certified Personal Assistant Trainer

    10:30 AM - 10:45 AMTea Break
    (15 Minutes) Tea Break
    10:45 AM - 11:45 AMForum 5: Optimizing delegation skills to support accomplishment of strategic goals and objectives
    Andrew is a conscientious and professional individual with extensive experience in office administration, Programme Human Resources HR and serving as a personal assistant to the principal secretary of infrastructure in Kenya. Andrew has worked with senior management and has taken a lead when it comes to ensuring the best decisions by putting into action delegation

    Andrew Osundwa

    Personal Assistant to the Principal Secretary at State Department of Infrastructure

    11:45 AM - 12:00 PMBreak
    12:00 PM - 1:00 PMForum 6: The role of corporate governance in effective administration
    Mercy Asiima Kateera is a highly experienced Chartered Executive Assistant (CPEA TM). She possess a great deal of knowledge with respect to administration.
    Besides, she is multiskilled due to her exposure to multicultural operations in companies she has enjoyed serving, like the Serena Hotels Uganda, The Parliamentary Network on the World Bank, and The Dr Hoffman Foundation Zürich, Switzerland. As a result, she acquired skills like Corporate Communications, Budgeting, Business Strategic Planning, Advertising / Marketing, and Training.
    Having being exposed to multicultural operations, she understands deeply the crucial role of corporate governance in effective administration.

    Mercy Asiima

    Certified Personal Assistant Trainer

    1:00 PM - 1:30 PMEnd of Day Closing Remarks
    (30 Minutes)
    1:30 PM - 2:30 PMLunch & Networking
    Day 3 (December 21, 2022)
    9:00 AM - 9:30 AMOpening remarks
    9:30 AM - 10:30 AMForum 7:Latest/best trends in the personal assistants/administrators industry
    Inspired by witnessing people going through positive changes by the very tools he provides, Ali dedicated his life to training and coaching people. He started his path of training and coaching in his 20’s for his community in Auckland – New Zealand by holding leadership, motivation, and team building related camps and seminars for the youth.
    His areas of specialization include: Communication and Interpersonal skills, Conflict Management,
    Mercy Asiima Kateera is a highly experienced Chartered Executive Assistant (CPEA TM). She possess a great deal of knowledge with respect to administration.
    Besides, she is multiskilled due to her exposure to multicultural operations in companies she has enjoyed serving, like the Serena Hotels Uganda, The Parliamentary Network on the World Bank, and The Dr Hoffman Foundation Zürich, Switzerland. As a result, she acquired skills like Corporate Communications, Budgeting, Business Strategic Planning, Advertising / Marketing, and Training.
    Having being exposed to multicultural operations and being in the personal assistants/administrators industry for years, she is very much in touch with the latest trends that have been happening some of which delegates can adapt to their respective organizations to improve their performance.

    Mercy Asiima

    Certified Personal Assistant Trainer

    10:30 AM - 10:45 AMTea Break
    (15 Minutes) Tea Break
    10:45 AM - 11:45 AMForum 8 : Work life balance
    Andrew is a conscientious and professional individual with extensive experience in office administration, Programme Human Resources HR and serving as a personal assistant to the principal secretary of infrastructure in Kenya. Being in the industry himself, he has numerous strategies to share on how personal assistants can strike a balance between work and their personal lives.

    Andrew Osundwa

    Personal Assistant to the Principal Secretary at State Department of Infrastructure

    11:45 AM - 12:00 PMBreak
    12:00 PM - 1:00 PMFORUM 9: Improving on public speaking skills
    Panel discussion
    1:00 PM - 2:00 PMLunch & networking
    Day 4 (December 22, 2022)
    9:00 AM - 9:30 AMOpening remarks
    9:30 AM - 10:30 AMFORUM 10: Mastering the art of positive and persuasive business communication
    Inspired by witnessing people going through positive changes by the very tools he provides, Ali dedicated his life to training and coaching people. He started his path of training and coaching in his 20’s for his community in Auckland – New Zealand by holding leadership, motivation, and team building related camps and seminars for the youth.
    His areas of specialization include: Communication and Interpersonal skills, Conflict Management,
    Customer Relationship Management, Developing Management Skills, Motivation and Delegation, Proactive People Management, Problem Solving and Decision Making. His expertise in communication accords delegates a unique opportunity to get enriching perspectives on how to utilize communication in a positive and persuasive way to drive business growth.

    Ali Bayati

    Learning & Development Consultant

    10:30 AM - 10:45 AMTea break
    10:45 AM - 11:45 AMFORUM 11: Stress triggers to watch out for in the workplace
    Inspired by witnessing people going through positive changes by the very tools he provides, Ali dedicated his life to training and coaching people. He started his path of training and coaching in his 20’s for his community in Auckland – New Zealand by holding leadership, motivation, and team building related camps and seminars for the youth.
    His areas of specialization include: Communication and Interpersonal skills, Conflict Management,
    Customer Relationship Management, Developing Management Skills, Motivation and Delegation, Proactive People Management, Problem Solving and Decision Making. His multiple skills in various aspects of organizational communication and behavior translates to deep knowledge on factors that trigger stress in the workplace and how these triggers can be addressed in an aim to create a conducive work environment and increase performance.

    Ali Bayati

    Learning & Development Consultant

    11:45 AM - 12:00 PMBreak
    12:00 PM - 1:00 PMFORUM 12: Official closing remarks & award of certificates

Tickets

CPEA CERTIFIED MEMBERS FEE

CPEA Discounted rate.
This rate is applicable to all CPEA- Certified Chartered Personal Executive Assistants practitioners, this rate is applicable through out.

$1,790
EarlyBird Booking - Kenyan Delegates

Early-Bird-Booking-Discount valid till 25th November 2022 for Kenyan delegates

EarlyBird Booking BEFORE 25th November 2022 - International Delegates

Early-Bird-Booking-Discount valid till 25th November 2022 for International delegates

Late Booking AFTER 25th November 2022 - Kenyan Delegates

Book 1 Delegate AFTER 25th November 2022 - Kenyan Delegates

$2,190
Late Booking AFTER 25th November 2022 - International Delegates

Book 1 Delegate AFTER 25th November 2022 - International Delegates

$2,190
BLOCK Booking - (3 KENYAN DELEGATES BOOKING)

1 ticket = 3 Attendees @ $1790 per Attendee

$5,370
BLOCK Booking - (3 INTERNATIONAL DELEGATES BOOKING)

Tax Settings: zero VAT for International Delegation

1 ticket = 3 Attendees @ $1790 per Delegate

$5,370
Virtual Live Class

Virtual Class Attendance fee per Delegate

$800
AEPAC 2022 DUBAI SPEAKERS
Complimentary

Download Full conference Agenda

Here is you Full conference Agenda Download for Internal Application

AEPAC brochure (2022 Dubai).pdf

Community

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