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Dear E.A/ P.A Profession,


We are excited to share with you an official invitation of attendance, to one of the leading international Administrators & Executive Assistant Leader's Conference in Africa this year.


We have made it possible for you to get an official invitation letter and documentations towards participation at the Africa Executive Assistant & Administrators Conference in Cape Town, South Africa 2023 Edition.


Fill in your details below and you will automatic get your Invitation letter, use the description that would fit your address and title on the invite letter. You can request several times based on how you fill appropriate, e.g. an invite to HR Department, or CEO or Supervisor etc.


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Theme: Become the modern administrative and executive assistant as a collaborative business agent

Overview

The tide has turned in today's administrative world. In this modern era characterized by constant technological revolutions, the role of personal assistants/administrators has seen a paradigm shift as well. Presently, their role has more to do with strategic alignment of organizations. Their role has become more pronounced than ever before, more so at the executive management level. At this level, an executive personal assistant is key in driving strategic decisions.


How is the role of personal assistants/administrators in today's corporate world?

Traditionally, personal assistants/administrators mainly undertook routine administrative tasks. In today's corporate world, the case is different. A personal assistant's role is perceived more as that of a manager and a leader in equal measure. Their role now is more complex and comprehensive than ever before. It is centered on strategic thinking, problem solving & decision making, building the corporate culture and change management.


In today's corporate world a PA and Administrator is seen as:

  • A communication expert endowed with great oratory, persuasion, diplomatic and active listening skills.
  • A business partner endowed with creative and innovative ideas and focused on partnering with an organization for long term success.
  • A support specialist who executes tasks with diligence, keenness to detail and timeliness.
  • A leader and manager who acts as a role model to others by overseeing the planning and execution of operations.
  • A technology specialist who can integrate technology to process, store and retrieve information to aid in day to day operations of an organization.


In light of the changing role of a personal assistant/administrator, it demands a combination of a diverse skill set that ranges from personal standards, interpersonal standards to ethical standards.


It is thus crucial to have mastery of:

  • Leveraging on technology and taking over AI administrative and personal assistant
  • Effective communication-oral and written communication skills, conflict management and negotiation skills.
  • Official protocol, diplomacy and etiquette
  • A collaborative business partnership attitude
  • Mature decision making through accurate judgment and utmost discretion
  • Contingency planning
  • Strategic competence
  • International business management
  • Role of project management for the personal assistant and administrative sssistant

In essence, personal assistants/administrators are the greatest heroes in every organization. It is through their unwavering support that the management is able to advance the organization's vision. As their role continuously evolves in line with the changing corporate world they must also reskill to keep up with the changes. Sharpening core skills-excellent interpersonal skills, oral and written communication, flexibility, adaptability, emotional intelligence, and innovativeness will be key in enabling personal assistants to adapt to the changing corporate world.


Who should attend

  • Executive assistants
  • Personal assistants
  • Office administrators
  • Office managers
  • Project managers
  • Secretaries
  • Customer relations officers
  • Communication officers


Benefits to delegates

  • Interact and share experiences with international speakers
  • Build professional networks with other executive assistants and administrators
  • Enhance interpersonal and organizational communication skills
  • Understand the dynamics of crisis management
  • Acquire top notch digital skills for the modern corporate world
  • Gain knowledge on best trends in the personal executive/administrators industry
  • Exposure to practical case studies and examples
  • Any certified personal assistant gets a discounted members' rate
  • Award of a certificate upon completion of the training



Event topics

  1. The active role of a personal assistant/administrator in building an organization's brand image.
  2. Developing strong corporate ethics to build long lasting relationships with stakeholders.
  3. Strategically positioning oneself for a managerial role in the organization.
  4. An executive personal assistant/administrator as a change agent through creativity and innovation.
  5. The role of a personal assistant/administrator in crisis management
  6. Improving on self-awareness for enhanced performance
  7. How to build mental and emotional wellness in the workplace
  8. Developing interpersonal and human relations skills in the workplace
  9. Mastering excellent public speaking skills
  10. Leveraging on modern technology and taking over AI administrative and personal assistants.
  11. Emerging best practices in the modern personal executives/administrators industry
  12. Coping with a global recession



Speakers

Meet Our Conference Keynote Speakers

  • Priscilla Pearson (International Trainer, Mentor and Coach for Secretarial / Administrative Professionals)

    Priscilla Pearson

    International Trainer, Mentor and Coach for Secretarial / Administrative Professionals

    More Information

  • Fatima Ravat (Psychologist/HR professional at Growth Factor Consultants)

    Fatima Ravat

    Psychologist/HR professional at Growth Factor Consultants

    More Information

  • Ilze Meri Eksteen (HR/Learning & Development professional at Growth Factor Consultants)

    Ilze Meri Eksteen

    HR/Learning & Development professional at Growth Factor Consultants

    More Information

  • Susan Smith (Psychometrist/OD Consultant/Specialist Wellness Counsellor at Impact Shoppe)

    Susan Smith

    Psychometrist/OD Consultant/Specialist Wellness Counsellor at Impact Shoppe

    More Information

Agenda

Monday, June 26, 2023


08

30

-

09

30

Forum 1: REGISTRATION/NETWORKING, OFFICIAL OPENING REMARKS BY HOST.

REGISTRATION/NETWORKING
OFFICIAL OPENING REMARKS
PRE-CONFERENCE FILM PREVIEW

09

30

-

10

30

Forum 2: Developing strong corporate ethics to build long lasting relationships with stakeholders.

Susan Smith

Susan has added value to multiple businesses and stakeholders through the provision of Psychometric assessment over many years. She believes in ethics as the cornerstone to excellence within this field.

She also consults in the Organizational Development and Effectiveness space, and acts as support to businesses through Specialist Wellness Counselling – as the ‘objective ear’ to help employees navigate their way through professional and personal challenges, in order to perform at their best.

She is the founder of Impact Shoppe, a private practice which provides value to organizations and individuals within the OD and Talent Management space. S
Susan runs the practice, assessing people within South Africa, Africa and abroad using science and AI driven technology. She only uses test which have been scientifically proven to be valid, reliable and fit for purpose to ensure fair testing and ROI for her clients.

With mental health being the current ‘pandemic’ globally, Susan and her team of experts provide on-site or online wellness counselling, depending on logistics, geographical region and individual needs. She also holds wellness information days to educate leaders, and employees about the true meaning and factors of wellness.

Susan believes in sharing knowledge, experience and expertise. She has spoken at various conferences, employee days, and training events on ethics, wellness, emotional intelligence and other topics within her area of expertise.

10

30

-

10

45

Tea Break

(15 minutes) Tea Break

10

45

-

11

45

Forum 3:Improving on self-awareness for improved performance.

Ilze Meri Eksteen

Ilze-Meri is inspired by future possibilities and helping people live significant lives. She is known for her vibrant energy and passion
for people.

With 15 years’ experience in the retail sector across various roles, including Operations, Learning & Development and HR, she brings a unique take on business and people dynamics that drive healthy and balanced teams.

Her life purpose is to bravely seek out opportunities for growth by creating platforms for People Development.

She aims to support businesses help grow and nurture their employees so that they can be more authentic and holistic human beings, ultimately impacting the bottom line.

11

45

-

12

00

12

00

-

13

00

Forum 4: An executive personal assistant/administrator as a change agent through creativity and innovation.

Susan Smith

Susan has added value to multiple businesses and stakeholders through the provision of Psychometric assessment over many years. She believes in ethics as the cornerstone to excellence within this field.

She also consults in the Organizational Development and Effectiveness space, and acts as support to businesses through Specialist Wellness Counselling – as the ‘objective ear’ to help employees navigate their way through professional and personal challenges, in order to perform at their best.

She is the founder of Impact Shoppe, a private practice which provides value to organizations and individuals within the OD and Talent Management space. S
Susan runs the practice, assessing people within South Africa, Africa and abroad using science and AI driven technology. She only uses test which have been scientifically proven to be valid, reliable and fit for purpose to ensure fair testing and ROI for her clients.

With mental health being the current ‘pandemic’ globally, Susan and her team of experts provide on-site or online wellness counselling, depending on logistics, geographical region and individual needs. She also holds wellness information days to educate leaders, and employees about the true meaning and factors of wellness.

Susan believes in sharing knowledge, experience and expertise. She has spoken at various conferences, employee days, and training events on ethics, wellness, emotional intelligence and other topics within her area of expertise.

Tuesday, June 27, 2023


08

30

-

09

30

Forum 5: The active role of a personal assistant/administrator in building an organization’s brand image.

Priscilla Pearson

With over 26 years’ experience as an Executive Personal Assistant, and since winning this award, Priscilla is recognized and invited to take part in various Executive Personal Assistant Master class Workshops, both locally and internationally.

Her vision and belief as an Office Professional over the years has always included attributes such as self-learning, skills development, growth and sharing with others every day. Amongst all this she also publishes and shares knowledgeable articles pertaining to her work experience, management and mentoring of current EA’s, PA’s as well as upcoming junior Secretaries, she has the will and drive to ensure that the role Executive Assistants play within an organization is highly marketable and recognized as valuable, and leads this definite necessity in all she promotes.


One of many crucial primary focus areas as an Executive Assistant are: energizing optimism, professionalism, initiative, proactivity and true leadership together with the importance and true real life emphasis on your professional grooming, office etiquette and client interaction in your workplace.

Priscilla is currently a member of the following Associations:
-OPSA – Office Professional Association of South Africa since 2005 -SANOPTY - SA National winner – Office Professional of the Year 2011 / 2012
- Academy of Excellence – is a faculty of The PA Forum of South Africa —(PAFSA) – The Professional Administration Forum for South Africa
- (IAAP) – International Administrative Assistant for Office Professionals.

Firmly believe that over all the years in my career I have excelled in promoting the Brand of the Company that I work for to the very best of my ability. A Brand oriented employee assists in building a successful Brand.

09

30

-

10

30

Forum 6: Developing interpersonal skills and human relations skills in the workplace.

Fatima Ravat

Fatima is an entrepreneur, experienced Human Resources Executive and an enthusiastic trainee Barista. Having spent twenty years in the corporate environment, she now spends her time working with leading organizations to guide their teams to leverage change and disruption.

Her studies in Engineering and Psychology enable her to simplify the science of why we create the patterns we do – where they come from, and how to change them to amplify results.
Known to her colleagues and friends as an influential agent for positive change and a passionate advocate for growth and development.

Fatima’s life and career journey are a testament to the value of lifelong learning. Placing great value in people empowerment, her goal is to challenge audiences to leverage their focus and pay attention to what matters most at work and in life.

11

00

-

12

00

Forum 7: The role of a personal assistant/administrator in crisis management.

Priscilla Pearson

With over 26 years’ experience as an Executive Personal Assistant, and since winning this award, Priscilla is recognized and invited to take part in various Executive Personal Assistant Master class Workshops, both locally and internationally.

Her vision and belief as an Office Professional over the years has always included attributes such as self-learning, skills development, growth and sharing with others every day. Amongst all this she also publishes and shares knowledgeable articles pertaining to her work experience, management and mentoring of current EA’s, PA’s as well as upcoming junior Secretaries, she has the will and drive to ensure that the role Executive Assistants play within an organization is highly marketable and recognized as valuable, and leads this definite necessity in all she promotes.


One of many crucial primary focus areas as an Executive Assistant are: energizing optimism, professionalism, initiative, proactivity and true leadership together with the importance and true real life emphasis on your professional grooming, office etiquette and client interaction in your workplace.

Priscilla is currently a member of the following Associations:
-OPSA – Office Professional Association of South Africa since 2005 -SANOPTY - SA National winner – Office Professional of the Year 2011 / 2012
- Academy of Excellence – is a faculty of The PA Forum of South Africa —(PAFSA) – The Professional Administration Forum for South Africa
- (IAAP) – International Administrative Assistant for Office Professionals.

Firmly believe that over all the years in my career I have excelled in promoting the Brand of the Company that I work for to the very best of my ability. A Brand oriented employee assists in building a successful Brand.

12

00

-

13

00

Forum 8: Coping with a global recession

Susan Smith

Susan has added value to multiple businesses and stakeholders through the provision of Psychometric assessment over many years. She believes in ethics as the cornerstone to excellence within this field.

She also consults in the Organizational Development and Effectiveness space, and acts as support to businesses through Specialist Wellness Counselling – as the ‘objective ear’ to help employees navigate their way through professional and personal challenges, in order to perform at their best.

She is the founder of Impact Shoppe, a private practice which provides value to organizations and individuals within the OD and Talent Management space. S
Susan runs the practice, assessing people within South Africa, Africa and abroad using science and AI driven technology. She only uses test which have been scientifically proven to be valid, reliable and fit for purpose to ensure fair testing and ROI for her clients.

With mental health being the current ‘pandemic’ globally, Susan and her team of experts provide on-site or online wellness counselling, depending on logistics, geographical region and individual needs. She also holds wellness information days to educate leaders, and employees about the true meaning and factors of wellness.

Susan believes in sharing knowledge, experience and expertise. She has spoken at various conferences, employee days, and training events on ethics, wellness, emotional intelligence and other topics within her area of expertise.

Wednesday, June 28, 2023


08

30

-

09

30

Forum 9: Leveraging on modern technology and taking over AI (Artificial Intelligence) administrative and personal assistants.

Fatima Ravat

Fatima is an entrepreneur, experienced Human Resources Executive and an enthusiastic trainee Barista. Having spent twenty years in the corporate environment, she now spends her time working with leading organizations to guide their teams to leverage change and disruption.

Her studies in Engineering and Psychology enable her to simplify the science of why we create the patterns we do – where they come from, and how to change them to amplify results.
Known to her colleagues and friends as an influential agent for positive change and a passionate advocate for growth and development.

Fatima’s life and career journey are a testament to the value of lifelong learning. Placing great value in people empowerment, her goal is to challenge audiences to leverage their focus and pay attention to what matters most at work and in life.

09

30

-

10

30

Forum 10 : Strategically positioning oneself for a managerial role in the organization.

Priscilla Pearson

With over 26 years’ experience as an Executive Personal Assistant, and since winning this award, Priscilla is recognized and invited to take part in various Executive Personal Assistant Master class Workshops, both locally and internationally.

Her vision and belief as an Office Professional over the years has always included attributes such as self-learning, skills development, growth and sharing with others every day. Amongst all this she also publishes and shares knowledgeable articles pertaining to her work experience, management and mentoring of current EA’s, PA’s as well as upcoming junior Secretaries, she has the will and drive to ensure that the role Executive Assistants play within an organization is highly marketable and recognized as valuable, and leads this definite necessity in all she promotes.


One of many crucial primary focus areas as an Executive Assistant are: energizing optimism, professionalism, initiative, proactivity and true leadership together with the importance and true real life emphasis on your professional grooming, office etiquette and client interaction in your workplace.

Priscilla is currently a member of the following Associations:
-OPSA – Office Professional Association of South Africa since 2005 -SANOPTY - SA National winner – Office Professional of the Year 2011 / 2012
- Academy of Excellence – is a faculty of The PA Forum of South Africa —(PAFSA) – The Professional Administration Forum for South Africa
- (IAAP) – International Administrative Assistant for Office Professionals.

Firmly believe that over all the years in my career I have excelled in promoting the Brand of the Company that I work for to the very best of my ability. A Brand oriented employee assists in building a successful Brand.

11

00

-

12

00

FORUM 11: How to build mental and emotional wellness in the workplace.

Ilze Meri Eksteen

Ilze-Meri is inspired by future possibilities and helping people live significant lives. She is known for her vibrant energy and passion
for people.

With 15 years’ experience in the retail sector across various roles, including Operations, Learning & Development and HR, she brings a unique take on business and people dynamics that drive healthy and balanced teams.

Her life purpose is to bravely seek out opportunities for growth by creating platforms for People Development.

She aims to support businesses help grow and nurture their employees so that they can be more authentic and holistic human beings, ultimately impacting the bottom line.

12

00

-

13

00

Forum 12: Emerging best practices in the modern personal executives/administrators industry.

Priscilla Pearson

With over 26 years’ experience as an Executive Personal Assistant, and since winning this award, Priscilla is recognized and invited to take part in various Executive Personal Assistant Master class Workshops, both locally and internationally.

Her vision and belief as an Office Professional over the years has always included attributes such as self-learning, skills development, growth and sharing with others every day. Amongst all this she also publishes and shares knowledgeable articles pertaining to her work experience, management and mentoring of current EA’s, PA’s as well as upcoming junior Secretaries, she has the will and drive to ensure that the role Executive Assistants play within an organization is highly marketable and recognized as valuable, and leads this definite necessity in all she promotes.


One of many crucial primary focus areas as an Executive Assistant are: energizing optimism, professionalism, initiative, proactivity and true leadership together with the importance and true real life emphasis on your professional grooming, office etiquette and client interaction in your workplace.

Priscilla is currently a member of the following Associations:
-OPSA – Office Professional Association of South Africa since 2005 -SANOPTY - SA National winner – Office Professional of the Year 2011 / 2012
- Academy of Excellence – is a faculty of The PA Forum of South Africa —(PAFSA) – The Professional Administration Forum for South Africa
- (IAAP) – International Administrative Assistant for Office Professionals.

Firmly believe that over all the years in my career I have excelled in promoting the Brand of the Company that I work for to the very best of my ability. A Brand oriented employee assists in building a successful Brand.

Thursday, June 29, 2023


09

00

-

10

00

FORUM 10: Strategically positioning oneself for a managerial role in the organization

Priscilla Pearson

Having continuously participating in Training and Mentoring to Office Professionals in the Industry of Office Administration on Junior and Executive levels, both locally and abroad, I have met, and being mentored by many successful Business Woman and Associates which have added tremendous value to me in my Career.

My vision and belief as an Executive Office Professional has included attributes such as Self-Learning, Skills Development, Growth and sharing effective perceptions to others to promote what they do in their environment.

One of many passionate things I enjoy doing is publishing and sharing knowledgeable articles pertaining to my work experience, management and mentoring of Office Professionals. This is essential to ensure that the role we perform within an Organization is highly regarded as valuable and a definite necessity to the Stakeholders.

10

00

-

10

30

10

30

-

11

30

FORUM 11: Leveraging on modern technology and taking over AI administrative and personal assistants.

Fatima Ravat

Jacques van Rensburg is the owner of Growth Factor Consultants and a facilitative trainer with more than 20 years of experience in Learning and Development. He has worked with listed and unlisted companies in South Africa, Zambia, Zimbabwe, Botswana, Tanzania and the UK.

He has been recognized for his expertise in behavior changing facilitation using neuroscience techniques. He has expertise in Executive Team Coaching, Strategy Facilitation and Mediation. Since starting Growth Factor Consultants he has been exploring ways to merge AI and Virtual Reality to accelerate learning experiences.

He heads up a team of nine facilitators who have been trained in the same methodologies and techniques he applies.

He is a husband and a father of three children and loves spending time with his family. He volunteers at a local NGO and has is passionate about ending the scourge of violence against women and children.

11

30

-

11

45

Tickets

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  • CPEA CERTIFIED MEMBERS FEE

    $1,990

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    This rate is applicable to all CPEA- Certified Chartered Personal Executive Assistants practitioners, this rate is applicable through out.

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