Event Details

The Africa MICE Summit is the leading platform for the growth & development of the business events industry in Africa. The Summit showcases sustainable innovations, technology solutions, industry development programs as well as investment & partnership opportunities in the Meetings & Events in Africa.

Over the years, the Africa MICE Summit has emerged as the leading learning and knowledge-exchange platform for the Business Events & Meetings Industry in Africa.

Objectives of the Africa MICE Summit :

  • Identify the emerging and growing trends in the global MICE industry.
  • Identify opportunities for investment and expansion within the industry amidst the crisis brought about by the COVID19 pandemic.
  • Gain access to thought-leaders and industry champions in the Meetings & Events industry.
  • Build linkages, collaborations and partnerships for business growth and development.
  • Network with like-minded industry colleagues, professionals and entrepreneurs.
  • Provide a vibrant learning and knowledge-sharing platform.
  • Share experiences and stories of resilience as the MICE industry in Africa forges forward towards recovery.

The 4th edition of the Africa MICE Summit will be held on 8th to 10th September, 2021 as a hybrid event. This year's event is an ideal opportunity to retreat and refresh as we learn, network and strategize for new and emerging opportunities in the global MICE Industry.

In the event that you are unable to travel for this year's Summit, do not be left behind. Take advantage of our virtual registration to join the event from the comfort of your home or office.

Sep 8 - 10, 2021 (GMT+3)

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Lake Naivasha Resort
Naivasha, Kenya
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  • Opening Session
    9 AM - 3 PMFuture Leaders Summit
    The Future Leaders Program was conceptualized by the Africa MICE Summit to drive impact in the mentoring and development of Africa's young people.

    This program is passionate about inspiring the next generation of MICE leaders in Africa and cultivating an entrepreneurial and leadership spirit among Africa's youth.

    SInce the 1st Edition in 2018, the Africa MICE Summit has continued to receive immense feedback from students and young people who have benefitted from the valuable engagement and mentorship obtained through the Future Leaders Summit.

    The Future Leaders Program nurtures and inspires young people to pursue their careers and entrepreneurship ventures while upholding the virtues of excellence, innovation and integrity.

    The platform serves to highlight opportunities for young people to develop solutions that drive Africa forward though entrepreneurship and innovation.

    This year's theme for the Future Leaders Summit is around Innovating for a Dynamic World.

    Young people across the world are entering the labour market at a time when change is constant and fast. While the world begins to appreciate that Africa is the next frontier, we must begin to prepare Africa's youth to develop solutions that respond to the world's changing needs.
  • Future Leaders Forum
    8 AM - 8:30 AMNetworking Mixer Open
    Opening Session
    8:30 AM - 8:40 AMWelcome Remarks: Kezy Mukiri : Event Director, Africa MICE Summit
    8:40 AM - 8:50 AMOpening Remarks: Ms. Jacinta Nzioka, CEO Kenya Convention Bureau
    8:50 AM - 9:05 AMRemarks by UNWTO Representative
    9:05 AM - 9:25 AMKeynote Address : TBC
    Career Profiles
    9:30 AM - 10 AMCareer Profiles: Meetings, Incentive Travel, Exhibitions, Facilities Management etc
    ( 4-6 Short videos from MICE professionals from across the globe )
    Navigating the Tourism Industry : Learning and Career Paths
    10 AM - 10:50 AMNavigating the Meetings with MPI | PCMA | SAACI
     Industry overview
     Learn and career paths available
     Recruitment stats (global)
    10:50 AM - 11 AMHealth Break
    11 AM - 11:50 AMAppreciating Incentive Travel with SITE
     Industry overview
     Learn and career paths available
     Recruitment stats (global)
    11:50 AM - 12:40 PMMapping Tradeshows with EXSA, AXXO & IAEE
     Industry overview
     Learn and career paths available
    Recruitment stats (global)
    Feedback & Way Forward
    12:45 PM - 1:15 PMParticipant Feedback Session with CEPA| SACIA
    1:15 PM - 1:25 PMClosing Remarks
  • Future Leaders Forum
    8 AM - 10 AMHigh Level Panel Discussion on the Occassion of the Africa Meetings Industry Day : Networking Breakfast with Chief Guest and VVIP Guests
    Opening Session
    10 AM - 10:10 AMWelcome Remarks by Event Hosts
    10:10 AM - 10:20 AMRemarks by Kenya Convention Bureau
    10:20 AM - 10:30 AMRemarks by Chief Guest
    10:30 AM - 10:40 AMSpeech by the Meetings Mean Business Coalition
    10:40 AM - 11 AMAddress by the African Union
    Career Profiles
    Events irrespective of size, events don’t happen in isolation, they impact the local area in a variety of ways. An event can have a social, cultural, physical, political, touristic and economic impact on a location. These impacts can be short-term (prior and during event), mid-term (after the closed down of the event, post-event) and long-term event legacies. It is therefore important that industry professionals have the necessary knowledge and skills to understand the negative and positive impact of their undertaking.

    The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. The MICE sector hosts multitudes of people and serve as an unparalled conduit to disseminate information about the benefits of meeting the set SDGs at country and continental levels by aligning their events accordingly .
    2:55 PM - 3:15 PMSpeech by the Meetings Mean Business Coalition
  • Opening Session
    9 AM - 4 PMPost Conference Excursion
    Explore the irresistible beauty of #MagicalKenya with our Post Conference Excursion Itinerary

Tickets Register

Full Access Individual Ticket

Get front row access to the conference, B2B meetings, High Level media breakfast and the Africa MICE Awards gala in-person at the glamorous Lake Naivasha Resort

Virtual Access Ticket

Attend the live conference sessions on 9- 10th September, 2021, Africa MICE Expo and the Africa MICE Awards from the comfort of your home or office.

Virtual Exhibitor

For only $100, you can showcase your brand and interact with exhibition visitors from all over Africa over a period of four (4) days - 8th to 11th September, 2021 from the comfort of your desk. Schedule your meetings calendar, book appointments and upload documents on your virtual exhibition room.

Early Bird Price $100
Exhibition Visitor

Visit the Africa MICE Expo from 8th - 11th September, 2021, book meetings and network with Africa's business events industry

Students - Future Leaders Forum

Virtual access to the Future Leaders Summit (8th September, 2021) ONLY