Event Details

You are invited to join Ag Ventures Alliance and AgLaunch for our upcoming webinar in the AgTech Innovation Connection series of virtual events on Thursday, December 12th at 11:00 am Central Time. Designers from High Alpha Innovation will share insights and explore the critical role of branding and product design in early-stage companies. We hope you can join us!


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They will cover foundational topics such as brand strategy, visual identity, and collateral, in addition to delving into roles and important steps for building and launching successful digital products. Useful resources and actionable worksheets will be shared to help you build brand and product process into your own workflows.

Speakers

  • Danni Kane (Design Manager at High Alpha Innovation)

    Danni Kane

    Design Manager at High Alpha Innovation

    https://www.highalphainno.com

    Danni Kane is a Design Manager at High Alpha Innovation. She began her design career in professional sports, working with the Indianapolis Pacers and the Indiana Fever, creating graphics and building design assets for game time and other marketing efforts. Danni loved the atmosphere of the game and the energy of a great team working toward a common goal, but she missed the opportunity to solve problems.

    This desire led her to Adidas, where her curiosity and willingness to ask questions landed her a role helping the automation team write code to solve daily problems with internally built automation. Although she wasn't much of a coder, she discovered a passion for helping companies embrace innovation and build solutions that address business needs.

    Danni joined High Alpha Innovation in 2021, finding a position that combined her favorite elements of her work experience: a deeply curious and collaborative team with a shared vision of partnering with businesses to solve challenges. She loves taking big, undefined challenges, breaking them down to understand them, and building new and interesting solutions around them. Watching these solutions evolve and take shape is the most satisfying aspect of her work.

    Outside of work, Danni loves exploring new spaces and cities, finding that a lot can be learned by taking a walk down a city's alleys. Some of her favorite explorations have been in Cairo, Shanghai, and her home city of Indianapolis.

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  • Casey Perez (Design Director of High Alpha Innovation)

    Casey Perez

    Design Director of High Alpha Innovation

    https://www.highalphainno.com/

    Casey Kelly Pérez is a Design Director at High Alpha Innovation. Throughout her career, she has embraced various opportunities that satisfy her perpetual curiosity and enthusiasm for learning, growing, and giving back. Highlights of her diverse professional journey include working as an agency art director, earning an MFA in Design, serving as a professor at RIT, years of adjunct teaching, co-leading a small-but-mighty brand design studio for six years, and over a decade of freelance work with a wide variety of clients.

    At High Alpha Innovation, Casey finds fulfillment in working with incredible people and building brands that bring good to the world. She loves the variety her role offers, working with different founders on their companies and brands each day. Together, they use design to address goals, ideas, and challenges. Casey especially enjoys getting to know the founders beyond their work, finding them to be an interesting, smart, skilled, and diverse group.

    Outside of her professional life, Casey has an impressive background in road cycling. While earning her master’s degree, she traveled the country as part of a sponsored road cycling team. One of her most memorable experiences was racing against the World Champion at the Liberty Classic in 2011—a 60-mile pro bike race through downtown Philadelphia. Although she wasn't close to the front, this race remains a core memory for Casey, showcasing her adventurous spirit and dedication.

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