This workshop plan will cover essential areas related to Artificial Intelligence and its applications in Marketing. Participants will get concrete knowledge about AI and its subfields, learn how to develop Machine Learning models, the importance of NLP and Big Data in Marketing, and Personalization techniques.
In addition, we emphasize the ethical and legal aspects of AI usage within Marketing. The workshop aims to help marketers utilize AI tools effectively and responsibly, ultimately driving business growth.
00AM
-
45AM
- Definition of Artificial Intelligence and its subfields
- The history of AI and its evolution
- Application areas of AI within Marketing
45AM
-
15AM
15AM
-
00AM
- Definition of Machine Learning
- Different types of Machine Learning
- Examples of Machine Learning in Marketing
- How to create Machine Learning Models
15AM
-
00PM
- AI power Social Media Content Tools every marketer must know about.
15PM
-
00PM
Attendees get to test and try the AI social media tools
00PM
-
45PM
00PM
-
00PM
Trying and testing more AI social media tools.
00AM
-
45AM
- Definition of Big Data
- Importance of Big Data in Marketing
- Big Data Analytics techniques
- Applications of Big Data Analytics in Marketing
45AM
-
15AM
15AM
-
00AM
- Importance of Personalization in Marketing
- How AI and Machine Learning can help with Personalization
- Real-world examples of Personalization in Marketing
- How to develop a Personalization Strategy
15AM
-
00PM
Copywriting and design using AI.
15PM
-
00PM
Ads FB, Instagram and Google Ads creation and targeting using AI.
00PM
-
45PM
45PM
-
30PM
Understanding legal and ethical obligations for AI usage within Marketing
- Developing an ethical framework for AI and AI-based Marketing
- Risks of not following ethical and legal guidelines
View community profiles and add attendees into your favorites list.
Non-member Ticket with access to every session and meal during the two-day workshop