Save the date
Save the dateOctober 26, 202112:30 PM - 3 PM (GMT+8)
Contact Person: Ahi Team
Event Details
Event Details

This workshop is suitable for those professionals working with media, either now or in the future. The skills learnt will give you great confidence in your ability to manage the message to be effective in your communication skills.

The key outcomes from the training are:

  • To provide a simple, effective process for communicating in the media
  • Applicable in proactive, reactive and crisis media situations/environments
  • Developed and delivered by senior, award winning journalist and accredited workplace trainer

Key learnings from the workshop include

  • Organisations and media protocols
  • Effective message preparation
  • Message formatting (templates provided by Saltwater Media Solutions)
  • Interview technique
  • Interview control (pre-interview phase, preparation and delivery)
  • Video conferencing, virtual interviews
  • Approaching the interview as "message delivery not conversation"
  • Bridging/transitioning effectively to message
  • Managing challenging/hostile interviews and/or ill-informed journalists
  • Avoiding jargon, hypotheticals and negative language
  • Reducing nerves and delivering messages in a suitably assertive manner
  • Techniques for managing challenging or unwanted questions
  • Interview formats – print, radio, television, online with discussion around podcasting as expressly requested by Tom McPherson
  • Pre-recorded vs Live
  • General "approach" to an effective media interview
  • Frequently asked questions

Workshop Facilitator
Workshop Facilitator
  • Luke (Director of Saltwatermedia)


    Director of Saltwatermedia

Senior, award winning journalist Luke Waters is the founding director of Saltwater Media Solutions Pty Ltd. He has qualifications in journalism, accreditation in Workplace Training and Assessment and formal training in Risk Management. He has successfully delivered media training and strategic advice to clients throughout Australia and internationally.

Luke's distinguished journalism career landed him in some of the world's most complex, diverse and volatile events. From boardrooms to battlefields, elections to elite sport he's interviewed the intriguing and the powerful – among them, Governors General, gangland figures, ISIS operatives – even a dictator.

The unique experiences also exposed Luke to world-leading strategic media management at the coalface of history-defining events including;

  • Syria's War
  • Israel/Hamas conflict, Middle East
  • Death of Nelson Mandela, South Africa
  • Bali Nine executions, Indonesia
  • Gangs, guns and Africa's culture of fear
  • Cyclone Pam recovery – South Pacific
  • Black Saturday & various natural disasters
  • Australian Federal and state elections
  • Melbourne gangland wars
  • ISIS in Australia & Middle East
  • Elite sport across multiple codes
  • Indonesia's barbaric mental health regime
  • International Election campaigns
  • People smuggling- Asia Pacific & Australia


  • The United Nations of Australia Media Award
  • Melbourne Press Club Quill Award (Best long form broadcast journalism)
  • Australian Sports Commission Media Awards (Multiple winner)
  • National Drug and Alcohol Foundation Award for Excellence in Media Reporting
  • Afro-Australian Media Award for Excellence in News Reporting
  • Graham Perkin Australian Journalist of the Year (Nominee)
  • Victorian Multicultural Commission Media Award
  • National OPSO Awards for Excellence in News Reporting on aging Australians (Multiple winner)
  • AFL Victoria Media Award
  • Cricket Victoria Media Award (Multiple Winner)
  • TV Week Logie Award (Nominee)

He is a member of the CNN International Journalism Fellowship, he has reported from the Canberra Press Gallery, embedded with the Australian and international militaries, and covered events throughout the Pacific, Southeast Asia, the Middle East, the United States and Africa working as a journalist, presenter, contributor, producer and/or chief of staff for a range of media outlets.




Affiliate Member

Member Price A$162


Member Price A$144

Professional Member

Member Price A$135

Senior Professional

Member Price A$126

Where applicable, GST will be applied