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"Better Data Driven Business" Analytics Workshop - Acquire New Customers

Online Networking Event · 3 Attendees
  • Paul Kimathi (Data Entry at Mugui Secondary School)
  • Greig Arthur (Owner at Xcalibur Food Trendz Inc)

Event Description

Are you looking to acquire new customers? Start by identifying your biggest customer segments and how they are typically referred. With the right insights, you can focus more of your time and resources into marketing to new customer segments or deliver more effective marketing strategies. IMDA’s free and simple “Better Data Driven Business” business intelligence tool (BDDB BI) is intended to help SMEs transform their business raw data into insights, improve decision making, drive action and to achieve desired outcomes and business objectives. Join this practical workshop and equip yourself with the skills to use the BI tool to derive actionable insights from your customer data. By the end of this course, you will be able to use a data preparation tool and visualisation software to find out more on: -Where your customers are concentrated -What are their common characteristics -Which are the popular channels to discover your products/services -Perform basic data preparation using Microsoft Excel -Understand the fundamentals of charts and graphs -Create ready-made visualisation charts using Microsoft Power BI -Interpret the insights from the visualisation charts *Targeted Audience: SMEs that already collect some business data but have not tried to analyse it for business insights.

Event Host

Chris Foo
New Connector
Chris is a seasoned B2B Storyteller, Business Strategist, Technologist & Life Coach. His passion in engaging with businesses brought him into Chambers so he may align expectations of businesses and ICT vendors to drive meaningful technological adoption and outcomes. As the Centre Manager of SIRC@SCCCI, he has been assistance to SCCCI Members & local enterprises through assessment of SMEs’ technological needs, education, technical consultancy and clinical facilitation and ultimately actually adopting IT in their business since 2011. Chris has also brought business delegations to China and United States to understand the digital landscape and start-up eco-systems and stay abreast with the latest technology trends which may hit Singapore shores. In his engagement with start-ups, he typically renders advice on go-to-market strategy as well as product USP refinement. Chris was invited by Skolkovo Foundation to join SK Global Camp 2021 as a mentor to advise their participating start-ups. Chris is currently spearheading the Strategic Tech Programme, an initiative to help SCCCI Members experience the benefits and strategic impact through simple Proof-of-Concepts (PoCs) with like-minded partners on key identified technologies like Digital Marketing, Internet-of-Things (IoT), Robotic Process Automation (RPkA) and Business Analytics. Chris has a Graduate Diploma in System Analysis from National University of Singapore, Institute of System Science (NUS-ISS), Specialist Diploma in Information Security from Nanyang Polytechnic and a Bachelor of Science degree in Chemistry from National University of Singapore. Chris was a certified Associate Practising Management Consultant under Singapore Business Advisors & Consultants Council (SBACC) and a certified ACTA trainer.