In this session, everyone will have a deeper understanding about customers' behavior and how to influence it. Quick techniques on how to build rapport, dissolve negative emotions and persuade clients to stick with your products and services will be taught. The event aim to help you build brand identity by designing its visual and descriptive elements using recommended tools and techniques.This conference will help you create a brand positioning statement. A brand name, a logo, a mantra, and a slogan and a compelling brand story.
What To expect
1.0 Branding, and Brand Equity.
Definition of a Brand.
The Role and Touch points of a Brand.
2.0 Branding a Business.
The Brand Building Process.
The Business Model.
Writing the Brand Positioning Statement.
Creating the Brand.
3.0 Details of the Brand Building Process.
The Brand Name.
Developing the Brand Logo.
Complex Brand Design.
4.0 Online Branding.
Websites and Search Engine Optimization.
Social Media Accounts.
Blogs, Newsletters, and Email Marketing.
5.0 Brand Identity and Brand Equity.
6.0 Brand Monitoring and Rebranding.
7.0 Branding and Extroversion.
Extroversion in Branding.
8.0 Enhancing Brand Equity.
Selecting Brand Elements.
Designing Marketing Activities.
Using Secondary Associations.
Jose Roberto Del Rosario
2F Building C, Metrowalk Commercial Complex,, Meralco Avenue, Barangay Ugong, Pasig City, 1604 2nd floor, Building C, Metrowalk Commercial Complex, Meralco Avenue, Barangay Ugong, Pasig City, Philippines 1604