Event Details

Join the ECCIL team for an informal Breakfast Talk, with coffee and snacks, to discuss a variety of topics taking the form of seminars, discussion panels, or webinars, conducted by experts in their fields...

For this January's Breakfast Talk, in cooperation with Successify Inc, we are happy to host Ms Catherine Chai, author of From Bland to Brand - The Essential Branding Handbook for Asian Business, and a Singapore-based veteran of the corporate world with experience in coaching Fortune 1000 leaders in over 200 consulting projects.

For any business to be successful, it must be trusted and recognized in the eyes of its customers. Regardless of the industry, the products sold, the services offered, or the culture they built, an organization must make an effort to connect their brand with their key stakeholders on an emotional level.

Ms. Chai will present three strategies to develop a distinctive brand identity with a unique voice, and the ability to stand out and connect emotionally with your ideal customers.

ECCIL EuroCham Laos, and our colleagues at Successify Inc, would be delighted for you to join us on the 26th of January, for an online seminar on Zoom.


  • Catherine Chai (Author, Coach, Consultant)

    Catherine Chai

    Author, Coach, Consultant

    Author of "From Bland to Brand - The Essential Branding Handbook for Asian Business" and business coach for Fortune 1000 companies.

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Door Price Complimentary