The need to reimagine retail started as far back as the changing consumers' lifestyle, globalisation and the advent of digitalisation. The recent pandemic catapulted and realised the change faster and stronger! In the past year, consumers experienced many changes including shopping from different brands and in different formats. Many shared that they are prepared to continue with their changes, post-pandemic. How should retail players respond?

We would like to invite you to an exclusive Design Thinking Workshop happening next Wednesday, 07 April 2021, from 9am to 530pm at SRA Training Room (1 Coleman Street The Adelphi #05-17). The workshop will be facilitated by Dr Lynda Wee of Bootstrap, a specialist in retailing, design thinking and leadership.

Learning Outcomes

At the end of the workshop, participants shall be able to demonstrate the following:

1. Understand post-pandemic new retail and its implications on the customer journey.

2. Apply User-centric Design Thinking to interpret, ideate and implement innovative ideas to seize opportunities and eradicate pain points in customer journey mapping

3. Leverage on collective wisdom from the other participants on the customer journey at the retail sectoral level.


1. Design Thinking Toolkit

a. Opportunity-Seeking

i. Persona Profiling

ii. User Empathy Mapping

iii. As-Is User Journey Mapping

iv. How-might-we Statement

b. Ideas Generating

c. Prioritising

i. Impact versus Feasibility

d. Prototyping

i. Should-Be User Journey Mapping

ii. Storytelling

iii. Feedback Grid

Click register to sign up now ! For enquiries, please call Anwar at 91699254 or email anwar@sra.org.sg


  • Dr Lynda Wee (Associate Professor at NTU)

    Dr Lynda Wee

    Associate Professor at NTU

    Dr Lynda Wee is a Specialist in Retailing, Design Thinking, and Leadership. She is a Senior Practising Management Consultant, Workplace Learning Specialist, LEGO® SERIOUS PLAY® Methodology Developer and Facilitator, Everything D.i.S.C. Workplace® Facilitator, IBM Enterprise Design Thinking Practitioner, and Co-Creator.

    Prior to founding Bootstrap, she was the Senior Vice President of Learning and Development at CapitaLand Limited where she led the Leadership and People Development Initiative. She held the concurrent post of Founding Principal for CapitaLand Institute of Management and Business (CLIMB). She spearheaded the Innovation, Creativity and Entrepreneurship (ICE) Initiative to develop and implement radical new business ideas for the group. She also served as the founding member of Temasek-Linked Companies Organisation Development Network.

    At Bootstrap, her clientele includes Bally, Coach, Calvin Klein Asia, Christian Dior, Dairy Farm International, DP Architects, Far East Flora Group, Far East Hospitality, Grand Indonesia Mall, Jumbo Group of Restaurants, Kingsmen Creatives, Louis Vuitton, LVMH, OSIM, Pansar, Salvatore Ferragamo, Suria KLCC Mall, The Skin Pharmacy and the Spring Mall.

    She led four SkillsFuture Singapore’s innovation projects for innovating learning technologies in various industry sectors from 2018 to 2020.

    She serves as an Adjunct Associate Professor at the Nanyang Business School, Nanyang Technological University. She is a Fellow at The Chartered Institute of Marketing, United Kingdom and held the Chartered Marketer Status since 2001. She was bestowed The Innovator Award (2000), The Enterprise Challenge Shield (2003) and the TEC Champion Award (2003) from the Singapore Prime Minister’s Office for her innovation in piloting Problem-Based Learning in Tertiary Education. She served as an independent Director of a public listed firm.

    Dr Wee received her Doctor of Philosophy (Retailing) from the University of Stirling (UK). She obtained her Master’s Degree in Business Administration and a Bachelor’s Degree in Science (Highest Honours) from the Southern Illinois University, USA. She graduated with a Bachelor’s Degree in Business Administration from the National University of Singapore. She received her Advanced Certificate in Training and Assessment (ACTA) in 2009 and Advanced Certificate in Learning and Performance (ACLP) in 2020.

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