The COVID-19 pandemic has impacted our daily lives, forcing us to do our tasks digitally to lessen close contacts. As such, it begs the question: how will this new norm change the way we perform physical contact demanding activities such as campaigns and elections?

This series is partitioned into five webinar sessions which will provide an outlook on the elections and campaigns under the new normal brought by the COVID-19 pandemic. The series will tackle the fundamentals of Philippine elections and the developments in the field of campaigning. The dates and topics to be discussed throughout the series are as follows:

First Session: January 29, 2021

Topic: Building your Digital Ecosystem

Speaker: Ms. Ma. Lourdes Tiquia, Founder/CEO (on leave) - PUBLiCUS Asia, Inc.

Second Session: February 05, 2021

Topic: Fundamentals of the Philippine Election Laws

Speaker: Atty. George Garcia, College of Law Dean - Pamantasan ng Lungsod ng Maynila

Third Session: February 12, 2021

Topic: Digital Campaign & Advertisement

Speakers: Ms. Patricia del Castillo, Client Partner - Facebook PH*

Ms. Geia Lopez, Industry Analytical Head - Google PH*

Topic: Messaging and Branding

Speaker: Mr. Lorenzo Manalang

Fourth Session: February 19, 2021

Topic: Psychographics of Voters (2009, 2015, Runs of L,V,M, NCR)

Speaker: Dr. David Yap II, Chief Data Scientist - PUBLiCUS Asia, Inc.

Topic: Fundamentals of Over-the-top (OTT) Media

Speaker: Mr. Jay Bautista, Managing Director - Kantar Media

Fifth Session: February 26, 2021

Topic: Rules and Regulations of Campaigning

Speaker: Dir. James Jimenez, Spokesperson - COMELEC

Topic: Metrics in Assessing the Effectivity of Digital Campaigns

Speaker: Mr. Roger Do, CXO/Founder - Autopolitics