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Event Details
LEVERAGE COLOR TO INCREASE YOUR COMPETITIVE EDGE AND MAKE MORE INFORMED CHOICES!
This workshop will be conducted in Mandarin.
This is a hybrid Workshop
DATE: April 20 (virtual) and 21 (in-person)
TIME: April 20 – 9 am to 2.30 pm; April 21 – 8.30 am to 5.30 pm (China Standard Time both days)
FORECASTING REGION: Asia Pacific
LOCATION: Virtual details for Day One will be emailed to you upon registration. Day Two will be held at the Xiao Hui Wang Art Museum, No. 369, Weining Road, Changning District, Shanghai.
REGISTRATION FEES: CMG Member $200; Non-Member $280. Lunch and refreshments are included on Day Two.
CONDITIONS: For in-person events, see the Conditions for Health & Safety protocols and our requirements for vaccination, testing, and masking.
Space is limited, so be sure to register early to save your spot!
COLOR, MATERIAL & FINISH TRENDS FOR 2025
As the process of forecasting evolves, Color Marketing Group members are increasingly identifying the need to acknowledge the relationship between color, materials and finish (CMF). Therefore, and while maintaining a focus on color, we have included material and finish trends in our Forecasting Process. Our enhanced Forecasting Process incorporates two Workshop areas:
Step One: Our Future Thinking Workshops, held in January, will identify a range of macro trends for 2025 and beyond and will lay the groundwork for our ChromaZones where we'll be forecasting color, material and finish directions using either your own trends, or the results from the Future Thinking Workshops.
Step Two: ChromaZone Workshops to identify color, material and finish trends driven by macro trends for 2025+. Participants may use the macro trends discussed during the Future Thinking Workshop (provided on registration), or their own trends.
What trends will emerge in 2025 and beyond?
During our ChromaZone Forecasting Workshops we will discuss and forecast color, material and finish directions with the goal of enhancing services and manufactured goods. By collaborating with experts from all industries and across the globe, we better identify the direction of these trends which you can then interpret this information for your specific industry.
Prepare to Participate
Participants come prepared to engage in the discussion by preparing in advance. As a registered attendee, CMG will provide you with a detailed worksheet to aid in your preparation.
The Final Outcome
Within a few weeks of the workshop each participant will receive the following:
- A Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, Munsell, LAB, and sRGB.
- A Digital Report outlining the CMF stories and trend directions.
Color Accuracy in a Virtual Environment
As we continue to work remotely, CMG understands the challenges of limited access to color swatches and tools to select colors. Upon registration, we will send some ideas and online resources on how to overcome this challenge.
For those of you familiar with our ChromaZone format, you'll know that information sharing is a critical component of the process, as is the collaboration and cross-industry pollination! Our virtual process will continue to offer the same opportunity to connect and collaborate virtually…and our Forecasting Committee will deliver a valuable workshop experience, focused on directional discussions about where CMF trends are going in 2025 and beyond.
Apr 20 & 21, 2023 (CST)
Add to CalendarShanghai - Xiao Hui Wang Art Museum
No. 369 Weining Road, Changning District
Shanghai, China
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Agenda
- Day 1 (April 20, 2023)
- 9:00 AM - 2:30 PMDay One: 9 am - 2.30 pm China Standard Time
- Day 2 (April 21, 2023)
- 8:30 AM - 5:30 PMDay Two: 8.30 am to 5.30 pm
Health & Safety
Health & Safety Protocols for In-Person Events:
We respectfully request that you adhere to local Health and Safety policies to protect you and your fellow attendees. Our Health and Safety protocols may be subject to change without notice and will be based on local guidelines available at the time of the workshop. These requirements also apply to our Facilitators and Co-Facilitators.
Masks will be optional throughout the duration of the Workshop unless required by local guidelines.
Conditions
Conditions for Participation:
- Participation is necessary on both days for in-person and virtual Workshops.
- Preparation is required prior to each Workshop. Each participant MUST submit their completed Worksheet to the Facilitator ONE WEEK prior to the date of their Workshop. Participants who do not submit their completed worksheets will forfeit their registration and a refund will not be offered.
Cancellation & Refund Policy:
Space is limited on each Workshop, so please do not register unless you can fully commit to both days. Due to the preparation required we cannot offer your spot to another participant, so refunds will not be available.
CMG Image Policy
CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement for the protection of our group and our individual members. Our Image Policy will be sent to you upon registration. Please note that images which are not cited and copyright free will NOT be submitted to the workshop process.
Tickets
- CMG Member Registration
- Member Price $200
- NON Member Registration
- $280
Community
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