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Event Details
BOOST YOUR COMPETITIVE EDGE AND MAKE INFORMED CHOICES!
This workshop will be conducted in Mandarin.
This is a hybrid Workshop
DATE: April 25 (virtual) and 26 (in-person), 2024
TIME: April 25 – 9 am to 2.30 pm; April 26 – 10 am to 5 pm (China Standard Time both days)
FORECASTING REGION: Asia Pacific
REGISTRATION FEES: CMG Member $150; Non-Member $300; Students $75. Lunch and refreshments are included on Day Two.
CONDITIONS: Attendance is required on both days. To participate, preparation is required. Participants must complete CMG ChromaZone's WORKSHEET which is DUE FOR SUBMISSION ON APRIL 11, two weeks before the Workshop.
LOCATION: Day one will be held virtually on Tencent and details will be sent upon registration; Day Two will be held at the Yang Design Museum, Building C8, No.258 Changjiang Road, Shanghai, China
Space is limited, so be sure to register early to save your spot!
BOOST YOUR COMPETITIVE EDGE AND MAKE INFORMED CHOICES!
REGISTER TODAY FOR A CHROMAZONE FORECASTING WORKSHOP.
Our Forecasting Process emphasizes color, material, and finish trends. This enhanced process comprises two essential workshop phases:
Step One: The Future Thinking Workshop, slated for January, will identify a spectrum of macro trends for 2026 and beyond. This lays the groundwork for our ChromaZone workshops, where we forecast color, material, and finish directions. Participants can either use their identified trends or draw insights from the Future Thinking Workshop.
Step Two: ChromaZone Workshops aim to pinpoint color, material, and finish trends influenced by macro trends for 2026 and beyond. Participants can leverage macro trends explored in the Future Thinking Workshop (provided upon registration) or contribute their own trends.
What Trends Will Shape 2026 and Beyond?
In our ChromaZone Forecasting Workshops, we engage in discussions and predictions about color, material, and finish directions to enhance services and manufactured goods. Collaborating with global industry experts helps us identify the trajectory of these trends, providing information applicable to your specific industry.
Prepare to Participate
Attendance is required on both days. To participate, preparation is required. Participants must complete CMG ChromaZone's WORKSHEET which is DUE FOR SUBMISSION ON APRIL 11, two weeks before the Workshop.
The Final Outcome
Within weeks of the workshop, each participant receives:
- A Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, Munsell, LAB, sRGB, and Hex.
- A Digital Summary outlining CMF stories and trend directions.
Color Accuracy in a Virtual Environment
Acknowledging digital color representation challenges, CMG strongly recommends submitting colors with original notation and corresponding sRGB or Hex values.
For those familiar with our ChromaZone format, information sharing, collaboration, and cross-industry pollination are integral. Our virtual process offers the same connection and collaboration opportunities. The Forecasting Committee delivers a valuable workshop experience, centered on directional discussions about the trajectory of CMF trends for 2026 and beyond.
Apr 25 & 26, 2024 (CST)
Add to CalendarShanghai
Yang Design Museum, Building C8, No. 258 Changjiang Road, Shanghai, China
Shanghai, China
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Agenda
- Day 1 (April 25, 2024)
- 9:00 AM - 2:30 PMDay One (virtual): 9 am - 2.30 pm China Standard Time
- Day 2 (April 26, 2024)
- 8:30 AM - 3:30 PMDay Two (in-person): 10 am to 5 pm China Standard Time
Tickets
- CMG Member Registration
- Member Price $150
- NON Member Registration
Students and/or academics, please contact Lilian Shen at lilian.shen@citiking.com.cn, or Montaha Hidefi at cmgcolorforecasting@outlook.com to receive a discount code.
- $300
Speakers & Facilitators
Montaha Hidefi - Speaker
Color Archeologist at Color Landing Studio and VP Color Forecasting, Color Marketing Group
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Xiaojing Huang - Speaker & Co-Facilitator
Design Strategist & Trend Expert, Strategy Director & Partner of YANG DESIGN, Chief Editor of China Design Trends Report at Yang Design
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Lilian Shen - Facilitator
Vice Dean at Home Color Research Institute of China
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Community
Discover and connect with other attendees.
谢思SZSponsors and Partners
Organizer
Sponsor & Organizer
YANG DESIGN is the forward thinking industrial design consultancy in China. It has won nearly one hundred major design awards, including Red Dot and iF awards, G-Mark award, IDEA award, Design for Asia silver award, and Forbes China's Influential Design award.
YANG DESIGN has a Design Strategy Institute, CMF and Trend Study Lab, User Study Lab, Prototype Center, Brand Innovation Department, Product Innovation Department, and Public and Service Design Department, and has long term strategic partnerships with professional design research institutes from countries including Germany, Britain, the United States and Japan. YANG DESIGN has also invested in and founded an industrial design museum and a lifestyle brand.
YANG DESIGN provides high quality design consulting services centered on user experience, and covers industries such as smart hardware, consumer electronics, transportation, fast moving consumer goods (FMCG), education, finance, real estate, and more. YANG DESIGN has helped many leading global brands to realize innovative social and business value, including Greenpeace, One Foundation, Boeing, BMW, Audi, Infiniti, GM, Bosch, Samsung, Philips, Schneider Electric, Hitachi, DuPont, Unilever, Haier, Huawei, Vanke, and more. The research and service design that YANG DESIGN provided for Boeing improved its efficiency and experience, the public and service system designed for Vanke helped in the creation of smart cities, the innovative home appliance designed for Haier won recognition in the form of an authoritative international award, the products designed for several smart hardware start-ups raised more than ten million USD in financing, and a series of projects benefitting the public that were done for One Foundation realized innovative social value.
Conditions
Conditions for Participation:
- Participation is necessary on both days for in-person and virtual Workshops.
- Preparation is required prior to the Workshop. Upon registration, each participant is provided with CMG ChromaZone Workshop Template wich MUST be COMPLETED and SUBMITTED BACK BY APRIL 11, TWO WEEKS prior to the date of the Workshop. Participants who do not submit their completed Worksheets will forfeit their registration and a refund will not be offered.
Cancellation & Refund Policy:
Space is limited on each Workshop, so please do not register unless you can fully commit to both days. Due to the preparation required we cannot offer your spot to another participant, so refunds will not be available.
CMG Image Policy
CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement for the protection of our group and our individual members. Our Image Policy will be sent to you upon registration. Please note that images which are not cited and copyright free will NOT be submitted to the workshop process.