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Event Details

LEVERAGE COLOR TO INCREASE YOUR COMPETITIVE EDGE AND MAKE MORE INFORMED CHOICES!

REGISTER TODAY FOR A CHROMAZONE COLOR FORECASTING WORKSHOP.


This is an in-person Workshop

DATE: June 15

TIME: 9 am to 5 pm. Both days are CENTRAL

FORECASTING REGION: North America

LOCATION: Daltile Showroom, 316 West Hubbard Street, Chicago IL

REGISTRATION FEES: CMG Member $150; Non-Member $199. Lunch and refreshments are included on Day Two.

CONDITIONS: For in-person events, see the Conditions for Health & Safety protocols and our requirements for vaccination, testing, and masking.


Space is limited for each Workshop, so be sure to register early to save your spot!



Which Colors will Emerge in 2024 and beyond?

Our ChromaZone Color Forecasting workshops give you the opportunity to interpret, create, forecast, and select color directions with the goal of enhancing services and manufactured goods. By collaborating with experts from all industries and across the globe, we better identify the direction of color and design trends. Then you can interpret this information for your specific industry.


Prepare to Participate

Participants come prepared to engage in the discussion by contributing one important directional Color Story and six supporting color directions. As a registered attendee, CMG will provide you with a detailed worksheet to aid in your preparation. You will collaborate with other Workshop attendees to share your ideas on what is shaping color, the driving influences behind color directions, and the colors you see coming to market in 2024 and beyond.


The Final Outcome

Within a few weeks of the workshop each participant will receive the following:

  • A Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, Munsell, LAB, and sRGB.
  • A Digital Report outlining the color stories and trend directions.




Jun 15, 2022

9:00 AM - 5:00 PM (CDT)

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Daltile Showroom
Chicago, IL
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Agenda

  • 9:00 AM - 5:00 PMVirtual component from 2pm to 4 pm
    Color and Trend Presentations – Each participant will present their color trend story, driving influences and supporting colors to the group in a 7-minute window.

    Color Stories Discussion – As a group, you will discuss the presented color stories and brainstorm to start identifying the three (3) most dominant and relevant color stories for 2024 and beyond.

    Color Stories Finalization – As a group, you will carry on the discussion and agree on the three (3) color stories.

    Color Stories Description and Color Selection – You will break into three (3) small groups, led by a champion, to describe the color stories, and identify the color direction of the story, selecting the six (6) relevant colors for your color story.

    Final Workshop Color Forecast – The group will discuss all selected colors and narrow down to a total of 16 colors for the Workshop.

    Key Color Selection – The group will select a Workshop Key Color that represents the essence of the three color stories.

    Color Naming and Descriptions – Within your group you will suggest names and descriptions for your colors. group suggests the names for their colors. Wherever time does not allow, the champions will further work with their groups to finalize the names.
    Adjourn

Health & Safety

Health & Safety Protocols for In-Person Events:



We respectfully request that you adhere to our Health and Safety policies to protect you and your fellow attendees. Our Health and Safety protocols may be subject to change without notice and will be based on current CDC and state/local guidelines available at the time of the workshop in the US as well as other countries' COVID mandates for regional events. These requirements also apply to our Facilitators and Co-Facilitators.

  • Attendees will be required to provide proof of vaccination including booster, or a recent negative COVID-19 test result (within 72 hours of the Workshop date) to participate. Physical vaccination cards that show full vaccination must be submitted one week prior to the Workshop date.
  • Unvaccinated individuals may participate by showing a recent negative COVID-19 test result (within 72 hours of the event date).
  • Masks will be encouraged throughout the duration of the Workshop.
  • A color-coded badge/band system will be used to indicate to others your comfort level with social distancing and physical interactions.
  • Sanitation stations will available.

These restrictions are not required for 100% virtual workshops.

Conditions

Conditions for Participation:

  • Preparation is required prior to each Workshop. Each participant MUST submit their completed Worksheet to the Facilitator ONE WEEK prior to the date of their Workshop. Participants who do not submit their completed worksheets will be offered another Workshop date or a refund in line with CMG's cancellation policy.


Cancellation & Refund Policy:

Cancellations must be received in writing to CMG head office one week before the event date to qualify for a refund. A $15 administrative fee will be deducted from all canceled registrations. Each virtual Workshop is restricted to 10 attendees. If you wish to cancel, you must do so soonest in order that your spot can be offered to another participant.

In-person events may pivot to 100% virtual based on CDC guidelines in the US, as well as other foreign countries' mandates for regional events. CMG will continue to monitor the situation at all times. 100% refunds will be offered in these situations if you are not able to participate in a virtual event.


CMG Image Policy

CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement for the protection of our group and our individual members. Our Image Policy will be sent to you upon registration. Please note that images which are not cited and copyright free will NOT be submitted to the Workshop process.

Tickets

CMG Member Registration
Member Price $150
NON Member Registration
$199

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