Join us for an illuminating workshop that delves into the art and science of utilizing color data values—specifically, hue, value, and chroma—to articulate and harmonize colors within the built environment. Attendees will learn tangible skills to leverage cutting-edge color measurement devices and their associated apps.

The workshop begins by exploring the three dimensions of color—hue, value, and chroma—and their importance in creating aesthetically pleasing, coordinated color schemes.

Through interactive demonstrations and real-world examples, you'll discover how precise color data enhances design accuracy and communication. You'll leave with a solid understanding of how to apply these principles to your projects, appreciating the nuanced role of color data values in creating cohesive and striking environments.

Don't miss this chance to unlock the potential of precise color coordination in your projects, guided by the expertise of industry-leading color measurement devices and applications.

Key Transformations:

Stop Reinventing the Wheel

All colors are born in theoretical color space. Learn why leveraging the same advanced color system used in creating and managing color can revolutionize your color specification process.

Mastering the Three Dimensions of Color: Hue, Value, Chroma

Delve into the true essence of color by understanding its three dimensions. Gain clarity on why hue is only one part of how we sense color and how mastering this knowledge can enhance your design precision.

Maximizing Your Hand-Held Color Measurement Device

Go beyond basic color matching. Explore how color experts fully utilize these devices to streamline their workflow, enhance efficiency, and boost profitability in their color design projects.

Lori began her career in graphic design, but it was the advent of accessible color printing that ignited her passion for color management. This fascination led her to immerse herself in extensive training and study, revealing the profound science behind color measurement and its quantifiable characteristics.

Driven by this discovery, Lori created a comprehensive course that not only explains how color is measured but also demonstrates its practical applications for professionals and enthusiasts alike. Her teachings bridge the gap between theoretical knowledge and real-world practice, empowering others to harness the true potential of color in their work.

Lori's business revolves around innovative tools she developed to capitalize on the power of color data: The Paint Color DNA Table and The Color Strategist Color Wheel. These foundational resources transform how architectural color specification, design, and material selection are approached in the built environment. By integrating precise color values and measurements, Lori is bringing the rigor of other industries to the world of architectural color for the built environment.

They are committed to providing color solutions that are not only effective but also scientifically validated, to increase wellness and togetherness for corporates, brands, healthcare, and wellness organizations.

Regardless of where you are in your career, knowledge is important. Sharing our members' wealth of color knowledge is at the heart of CMG. CMG's ColorSpeak™ series offers single-topic webinars on a multitude of color design subjects, delivered by CMG industry leaders. Gain a fresh perspective on color design, CMF design, and future trend hunting.

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