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DLG (Digital Luxury Group) and Re-Hub have collaborated on a new whitepaper series, Decoding Luxury Marketing Milestones in China, which showcase the e-commerce and social performance of luxury and premium brands during key local milestones.
This first edition highlights the most recent milestone, "520", China's Internet Valentine's Day on May 20th. The occasion has evolved into a significant gift-giving and self-rewarding shopping festival. This year, luxury brands pulled out all the stops to increase their share of voice and drive conversions with innovative campaigns, limited-edition products, and even offline events.
Pablo Mauron, Partner & Managing Director China of DLG (Digital Luxury Group), joined by Thomas Piachaud, Head of Strategy at Re-Hub discuss what luxury brands are doing in the market and how brands should leverage occasions like 520 to grow their social and e-commerce presence in this upcoming webinar. Head to Luxury Society to download the report on June 1, 2023.
