Marketing: Making All of It Work, Not Just Half
Demystifying marketing with the help of visual graphs of KPIs over time—free downloads included!
Why it might be time to hire an in-house marketer- ChatGPT makes it easier than ever.
Plus- Special marketing tips and tricks for independently owned waterproofing companies.

How to Establish an Inside Sales Department
William and Sydney Blake operate VESTA Foundation Solutions. With Steady growth over the last 8 years, one of the key aspects that helped in their growth is setting up an inside sales team. One individual in their company sold over $3.1 million in 2024 just from the office utilizing already visited and unsold leads.

Exit Strategies

Certification Class - Steelway
This class is designed to introduce or reinforce contractor knowledge in the installation of Cellar Doors and Window Well Covers. Included in the class: installation videos, measurement templates, examples of promotional materials, open discussion. Successful completion of the certification test will earn participants a Level 1 Steelway Certification.

Beyond the Bank: Innovative Funding Solutions Using Your EIN
Melissa, a seasoned business operator, with nearly two decades of experience, empowers business owners by leveraging EIN-backed corporate credit without personal guarantees. As VP for TJ Corporate Consultants, she helps businesses establish separate entities, build strong credit profiles, and create their own banking systems for consistent cash flow and self-sustainability to go "beyond the bank."

Know Your Numbers, No Excuses
Teaching business decision makers how to use bookkeeping to make better decisions. Martin is a nationally recognized author of "The Profit Problem".

Keeping the Sale Alive
Edward is a passionate and forward-thinking sales and operations professional in the home improvement industry with extensive experience. Throughout his 25 year career, he has led call centers, sales, e-commerce, production, operation, and marketing teams. His superior leadership and communication skills have led him into distribution and product development, as well as a role as a national corporate trainer and business growth consultant.

Certification Class- Sump Pumps
This course offers and indepth overview of sump pumps, battery back up systems and service controls. we provide a real world overview of installing, maintaining and trouble shooting sump pump equipment. We will teach you the best practices in pump sizing, properly servicing pump equipment, how to upsell on a service call, and much more.

Creating and Managing a Service/ Maintenance Department

Building Your Business
An interview style presentation with a panel where Roy will discuss the growth of his company from 1 to 200+ employees over the last 46 years and the lessons learned during that journey.

Close Like the Pros
Chuck Thokey is an award-winning mentor, author, and keynote speaker. His expertise lies in helping small to large home improvement organizations increase their sales performance. His skillful guidance has earned him the reputation as one of the top Sales Leadership Coaches.

BHA Ethics - What sets us apart from the rest of the pack.