​Join us for an exciting day of learning and networking with industry professionals at our upcoming event on April 19th! This event is specifically designed for automotive aftermarket professionals and will feature cutting edge training and an engaging panel led by industry experts. After a day of learning, unwind and network at our ASTA dinner. The event will be held at the Marriott Southpark in Charlotte​, NC. To reserve your room at our discounted event rate, click here​. Register now to secure your spot!

Bring a laptop/tablet to access course content!

Content from the following classes will be presented in a 5-part format:

Winning Your Future - A Frank Discussion with Automotive

Repair Shop Owners

Successfully Navigating the Changing Future and Your Exit from the Independent Automotive Service

Instructor: Michael H Smith, The Institute

Description:

Our industry is changing permanently, and the pace of change is accelerating. Our historic business-as-usual approaches are sure to fail in the years to come. Owner-operators need to understand what's happening, what's coming next, and how to prepare now to thrive into your future. Owners who resist these trends, or those who just hold still, will fall quickly behind.

From participation in this class you will:

● Understand the expanding range of exit & succession options available to owners today

● Learn how to increase the value of your company for future sale, from an investor's perspective

● Discover how PE firms and REITs operate, make money, and make project decisions

● Discuss how to prepare your company, leaders and team to become the top-1% & lead our industry in the future

● Consider your own professional & company legacy, exit parameters and transition considerations

Michael Herzberg Smith is a veteran business strategist and high-performance mentor, having served Fortune 100 clients in scores of industry verticals, and now guiding top shop owners in our own automotive aftermarket. Michael crafted and sold to private equity one of the nation's current-largest investment consolidators. And he will bring us perspectives and ideas for discussion that you won't want to miss.

Unleash the Power: Double Your Business from 1+1 to $3M with Our Exclusive Blueprint!

Discover the Hidden Tactics of Elite Industry Leaders for Unprecedented Success

Presenters: Michael H Smith and Cecil J Bullard, The Institute

Leave traditional methods in the dust and embrace a new era of business mastery! Dive into our cutting-edge course, "Unleash the Power," and embark on a journey to double your business from $1 million to $3 million in sales. In this exhilarating experience, witness how 1+1 can indeed equal 3, as we unveil the secrets that propel the top 1% of industry leaders to unparalleled heights.

Explore beyond the basics of front-desk sales and back-shop efficiency—essential but only the beginning. Join us to delve into a rich tapestry of insights, strategies, and tools that not only secure your spot as a top-1% market leader but also provide an unmatched

competitive advantage. Discover how to not just thrive but leave an indelible mark on your community, ensuring a legacy that lasts a lifetime.

Discover:

● What old-school ideas and approaches actually prevent you from optimizing your success -- how to shatter the glass ceilings that you have created above our own head

● The fundamentals of multi-shop operations -- it's SO much more than POS systems, SOPs and bookkeeping

● How to create championship leaders and teams -- the greatest-proven competitive advantage of all time

In this one-hour masterclass, led by veteran high-performance business strategist, Michael Herzberg Smith, and Seasoned Automotive Business Warrior, Cecil Bullard, learn the specific business foundations crucial to your future success. Uncover the secrets of sustainable high-performance that transcend industry verticals. Position yourself to pioneer brand-new futures, where the sky is not the limit—it's just the beginning

Attract, Recruit, Retain a Winning Team

Join Cecil Bullard in this intensive program designed to transform your approach to team building, from attracting the right talent to fostering leadership and creating a culture of success in your business.

Building a Winning Team: Strategies for Success

In this comprehensive class, participants will explore the critical elements of creating and maintaining a winning team. Cecil Bullard, from The Institute, will guide you through three key modules, each addressing a crucial aspect of leadership and team development.

Module 1: Attracting, Hiring, and Training the Right People

● Understanding the Pitfalls: Shops hiring good people who become non-performers

● Defining the Ideal Candidate: Key factors for success in your team

● The Interview Process: Techniques to identify and inspire the right individuals

● 8 Steps to Attract Good People: Proven strategies for recruitment

● Creating Clear Job Descriptions: Building the foundation for success

● Mentorship Program Implementation: Fostering growth and development

● Managing Expectations: Creating a framework for success

● Fundamentals for Inspiring Staff: Techniques to motivate and empower

Module 2: Leading and Managing for Success

● 3 Essential Elements to Inspire the Team

● Characteristics of Effective Leadership

● Crafting Clear Vision and Mission Statements

● Utilizing Vision to Formulate Achievable Goals

● Team Management for Success

● Inspiration Techniques for Team Members

● Conducting Company and Individual Meetings Effectively

Module 3: Becoming an Inspiring Leader

● Understanding the 6 Stages of Leadership

● Building Trust: 4 Crucial Stages

● Creating High-Performing Teams

● Enhancing Communication: 10 Strategies for Individuals and Teams

● Secrets to Conflict Reduction and Building Self-Esteem

● 8 Ways to Enhance Leadership Inspiration

● Avoiding Blame, Identifying Patterns, and Focusing on Improvement