Event Details

Join us for an exciting day of learning and networking with industry professionals at our upcoming event on April 19th! This event is specifically designed for automotive aftermarket professionals and will feature cutting edge training and an engaging panel led by industry experts. After a day of learning, unwind and network at our ASTA dinner. The event will be held at the Marriott Southpark in Charlotte, NC. To reserve your room at our discounted event rate, click here. Register now to secure your spot!


Bring a laptop/tablet to access course content!


Content from the following classes will be presented in a 5-part format:


Winning Your Future - A Frank Discussion with Automotive

Repair Shop Owners

Successfully Navigating the Changing Future and Your Exit from the Independent Automotive Service


Instructor: Michael H Smith, The Institute


Description:

Our industry is changing permanently, and the pace of change is accelerating. Our historic business-as-usual approaches are sure to fail in the years to come. Owner-operators need to understand what's happening, what's coming next, and how to prepare now to thrive into your future. Owners who resist these trends, or those who just hold still, will fall quickly behind.


From participation in this class you will:


● Understand the expanding range of exit & succession options available to owners today

● Learn how to increase the value of your company for future sale, from an investor's perspective

● Discover how PE firms and REITs operate, make money, and make project decisions

● Discuss how to prepare your company, leaders and team to become the top-1% & lead our industry in the future

● Consider your own professional & company legacy, exit parameters and transition considerations


Michael Herzberg Smith is a veteran business strategist and high-performance mentor, having served Fortune 100 clients in scores of industry verticals, and now guiding top shop owners in our own automotive aftermarket. Michael crafted and sold to private equity one of the nation's current-largest investment consolidators. And he will bring us perspectives and ideas for discussion that you won't want to miss.


Unleash the Power: Double Your Business from 1+1 to $3M with Our Exclusive Blueprint!

Discover the Hidden Tactics of Elite Industry Leaders for Unprecedented Success


Presenters: Michael H Smith and Cecil J Bullard, The Institute


Leave traditional methods in the dust and embrace a new era of business mastery! Dive into our cutting-edge course, "Unleash the Power," and embark on a journey to double your business from $1 million to $3 million in sales. In this exhilarating experience, witness how 1+1 can indeed equal 3, as we unveil the secrets that propel the top 1% of industry leaders to unparalleled heights.


Explore beyond the basics of front-desk sales and back-shop efficiency—essential but only the beginning. Join us to delve into a rich tapestry of insights, strategies, and tools that not only secure your spot as a top-1% market leader but also provide an unmatched

competitive advantage. Discover how to not just thrive but leave an indelible mark on your community, ensuring a legacy that lasts a lifetime.


Discover:

● What old-school ideas and approaches actually prevent you from optimizing your success -- how to shatter the glass ceilings that you have created above our own head

● The fundamentals of multi-shop operations -- it's SO much more than POS systems, SOPs and bookkeeping

● How to create championship leaders and teams -- the greatest-proven competitive advantage of all time


In this one-hour masterclass, led by veteran high-performance business strategist, Michael Herzberg Smith, and Seasoned Automotive Business Warrior, Cecil Bullard, learn the specific business foundations crucial to your future success. Uncover the secrets of sustainable high-performance that transcend industry verticals. Position yourself to pioneer brand-new futures, where the sky is not the limit—it's just the beginning


Attract, Recruit, Retain a Winning Team


Join Cecil Bullard in this intensive program designed to transform your approach to team building, from attracting the right talent to fostering leadership and creating a culture of success in your business.


Building a Winning Team: Strategies for Success


In this comprehensive class, participants will explore the critical elements of creating and maintaining a winning team. Cecil Bullard, from The Institute, will guide you through three key modules, each addressing a crucial aspect of leadership and team development.


Module 1: Attracting, Hiring, and Training the Right People

● Understanding the Pitfalls: Shops hiring good people who become non-performers

● Defining the Ideal Candidate: Key factors for success in your team

● The Interview Process: Techniques to identify and inspire the right individuals

● 8 Steps to Attract Good People: Proven strategies for recruitment

● Creating Clear Job Descriptions: Building the foundation for success

● Mentorship Program Implementation: Fostering growth and development

● Managing Expectations: Creating a framework for success

● Fundamentals for Inspiring Staff: Techniques to motivate and empower


Module 2: Leading and Managing for Success

● 3 Essential Elements to Inspire the Team

● Characteristics of Effective Leadership

● Crafting Clear Vision and Mission Statements

● Utilizing Vision to Formulate Achievable Goals

● Team Management for Success

● Inspiration Techniques for Team Members

● Conducting Company and Individual Meetings Effectively


Module 3: Becoming an Inspiring Leader

● Understanding the 6 Stages of Leadership

● Building Trust: 4 Crucial Stages

● Creating High-Performing Teams

● Enhancing Communication: 10 Strategies for Individuals and Teams

● Secrets to Conflict Reduction and Building Self-Esteem

● 8 Ways to Enhance Leadership Inspiration

● Avoiding Blame, Identifying Patterns, and Focusing on Improvement

Apr 19 & 20, 2024 (EDT)

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Charlotte Marriott SouthPark
Rexford Road 2200
Charlotte, North Carolina

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Agenda

  • Day 1 (April 19, 2024)
    8:00 AM - 8:30 AMWelcome, Introduction & Expectations Presentor Introductions
    Welcome

    Jimmy Lea

    VP OF BUSINESS DEVELOPMENT at The Institute for Automotive Business Excellence

    8:30 AM - 10:30 AMWhat is the 5-10 year plan for the automotive industry? Establishing a Culture Guide/Code of Conduct The Hierarchy of Needs 5 Barriers of Progress What Leaders Do?
    What is the 5-10 year plan for the automotive industry?

    Establishing a Culture Guide/Code of Conduct

    The Hierarchy of Needs

    5 Barriers of Progress

    What Leaders Do?

    Michael Smith

    Chief Strategy Officer at The Institute for Automotive Business Excellence

    10:30 AM - 11:00 AMBreak
    Refreshments and Networking
    11:00 AM - 12:00 PMWhat does your Shop Look Like Today?
    All the important things that you need to know and do at $1M to get to $3M, or more

    Planning your Progress

    How does Business Planning lead into your success

    SOP’s, KPI’s, Structure and Operations of a Successful $3M Shop, or higher

    Cecil Bullard

    Founder and CEO of The Institute for Automotive Business Excellence

    12:00 PM - 1:00 PMLunch
    Lunch, Networking, and Community Building
    1:00 PM - 3:00 PMUnleash the Power: Double Your Business from 1+1 to $3M with Our Exclusive Blueprint!
    ● Business Planning at $3M, $5M, $10M or higher
    ● What do you need? Bays? Techs? ARO?
    ● What is the Financial Model
    ● Managing your Growth.
    ● 3 Million + Dollar Culture for Success

    Cecil Bullard

    Founder and CEO of The Institute for Automotive Business Excellence

    3:00 PM - 3:30 PMBreak
    Refreshments & Networking
    3:30 PM - 5:00 PMLeadership and Management (Culture Stuff)
    Leadership and Management's Role in Creating, sustaining and developing a $3Million Shop

    (Armchair Panel)

    Succession Planning, Exit Planning, Legacy

    Cecil Bullard

    Founder and CEO of The Institute for Automotive Business Excellence

    Michael Smith

    Chief Strategy Officer at The Institute for Automotive Business Excellence

    5:00 PM - 6:30 PMBefore Dinner Break
    6:30 PM - 7:00 PMCocktail Hour
    Cocktail's and Networking
    7:00 PM - 8:30 PMDinner
    Join us for dinner, thank you's and awards
    Day 2 (April 20, 2024)
    7:00 AM - 8:00 AMBreakfast
    8:00 AM - 8:30 AMWelcome
    Welcome, Introduction & Expectations

    Presentor Introductions

    Jimmy Lea

    VP OF BUSINESS DEVELOPMENT at The Institute for Automotive Business Excellence

    8:30 AM - 11:30 AMHow to Recruit, Attract, Retain and Engage Employees
    Preparing to attract the Best!

    Leadership

    Pay Plans that Motivate, Manage and Hold Margins

    Physical, Mental, Motivational

    Hiring Process

    Identifying the Team

    7 Pitfalls (hiring bad, no consequence, no positional goals, no expectations, etc.)

    Cecil Bullard

    Founder and CEO of The Institute for Automotive Business Excellence

    Michael Smith

    Chief Strategy Officer at The Institute for Automotive Business Excellence

    11:30 AM - 12:00 PMNetworking, then Head for Home
    Networking and goodbyes

Speakers

  • Cecil Bullard (Founder and CEO of The Institute for Automotive Business Excellence)

    Cecil Bullard

    Founder and CEO of The Institute for Automotive Business Excellence

    Read Bio
  • Michael Smith (Chief Strategy Officer at The Institute for Automotive Business Excellence)

    Michael Smith

    Chief Strategy Officer at The Institute for Automotive Business Excellence

    Read Bio
  • Jimmy Lea (VP OF BUSINESS DEVELOPMENT at The Institute for Automotive Business Excellence)

    Jimmy Lea

    VP OF BUSINESS DEVELOPMENT at The Institute for Automotive Business Excellence

    Read Bio

Tickets Register

ASTA Member Full Event

All access ticket to full event, including training, Friday lunch, cocktail hour and dinner, and Saturday breakfast

Member Price $250
Non-member Full Event

All access ticket to full event, including training, Friday lunch, cocktail hour and dinner, and Saturday breakfast for anyone not currently a member of ASTA. Interested in joining or renewing with ASTA, and getting a discount on more events like this? Sign up today and so you can register for a members ticket, saving $50 right away. Paste this link in your browser to join! https://astausa.org/aste-automotive-service-and-tire-alliance/member-benefits/member-signup/

$295
Dinner Only

Dinner only for

$65
Award Winner

Use this ticket to add award winners and their guests to the registration

Complimentary
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