Future-Proofing Your Family Business with AI

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Save the dateMay 29, 202515:00 - 21:00 GMT+7 Add to Calendar

Venue Location

Gaysorn Urban Resort

127 Gaysorn Tower, 19th-20th Floor, Ratchaprasong Road, Lumphini, Pathum Wan, 10330
Bangkok, Thailand

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Organizer

Organizer: FBX Thailand

Contact Person: Lalita Singh

Email: admin@fbxthailand.org

Event Details

Join us on May 29 for Future-Proofing Your Family Business with AI—an exclusive FBX event featuring a hands-on workshop led by Dr. Pinnaree (Pin Pin) Tea-makorn and an expert panel dinner talk. Discover how AI can drive growth, efficiency, and intergenerational success in your family business. Learn, connect, and lead with confidence in the age of AI.

Agenda

15:00 - 15:45
1. Mastering AI Prompting for Productivity & Growth
1. Mastering AI Prompting for Productivity & Growth
Dr. Pinnaree (Pin Pin) Tea-makorn
Lecturer and AI Strategist at Sasin School of Management
• Fundamentals of AI prompting
• Hands-on practice with tools (ChatGPT, Gemini, Perplexity, MS Copilot)
• Business applications: insights, automation, decision-making
• Best practices & ethical considerations
15:45 - 16:00
Break
Break
16:00 - 17:00
2. Future-Proofing Your Family Business with AI
2. Future-Proofing Your Family Business with AI
Dr. Pinnaree (Pin Pin) Tea-makorn
Lecturer and AI Strategist at Sasin School of Management
• AI strategies for Now-Gen, Next-Gen, and senior management
• Responsible AI adoption: Do’s & Don’ts
• Case studies on AI in family businesses
• High-impact AI applications (customer engagement, operations, finance, governance)
17:00 - 18:00
Workshop + feedback
Workshop + feedback
Dr. Pinnaree (Pin Pin) Tea-makorn
Lecturer and AI Strategist at Sasin School of Management
One family per group. Sample some groups for presentation. (40 minutes working + 20 minutes feedback) TA: Amonrat Sujintabandit
18:00 - 18:30
Break & Networking
Break & Networking
18:30 - 21:00
3. Future-Proofing Your Family Enterprise with AI – Challenges and Opportunities
3. Future-Proofing Your Family Enterprise with AI – Challenges and Opportunities
Dr. Pinnaree (Pin Pin) Tea-makorn
Lecturer and AI Strategist at Sasin School of Management
Dinner Talk & Panel Discussion
• AI journey: From inception to implementation
• Common pitfalls & success strategies
• AI’s role in intergenerational business transitions
• Open Q&A with panelists

Speakers

Chanitr Charnchainarong, CFA

Visiting Professor at Sasin School of Management

Chanitr Charnchainarong, CFA

Visiting Professor at Sasin School of Management

Chanitr is the former Executive Vice President of the Stock Exchange of Thailand (SET) and President of the Market for Alternative Investment (mai), where he was instrumental in launching a fundraising platform for small to mid-sized enterprises with high growth potential. He also played a key role in advancing regional capital market collaboration, particularly within the CLMV countries. Following his tenure at SET, he served as Senior Executive Vice President at Central Group, leading the group’s direct investment initiatives until his retirement in 2024.

He was the Founding President of the CFA Society Thailand, promoting high ethical and professional standards in the investment community. He has also served as an advisor/board member to several prominent government and business organizations, including the Office of the Board of Investment (BOI), the Thai Chamber of Commerce, the Electronic Transactions Development Agency (ETDA), and as Chairman of the Thailand–Cambodia Business Council.

Chanitr holds both bachelor’s and master’s degrees in Electrical Engineering from Purdue University.

April Srivikorn

Head of Strategy at Google APAC

April Srivikorn

Head of Strategy at Google APAC

April is currently Head of Strategy for Google in APAC and Chief of Staff to the Regional President, based in Singapore.

Prior to her current role, she was the Country Manager for Google Cloud in Thailand - where she was responsible for driving local revenue and go-to-market operations for Google Cloud, and working with teams across Google to help customers in all industries reimagine their business through data-powered innovation. In her previous appointment as Head of Strategic Partnerships, April played a central role in engagements with C-level executives from the Technology, Telecommunications, Banking and Financial Services, and Conglomerates sectors, as well as agency partners, to deliver strategic direction and help them leverage cross-platform digital marketing solutions to solve their business challenges and grow revenue.

April joined Google from Central Pattana Plc., where she was the Chief Strategy Officer and Executive Vice President overseeing the company’s overall growth and international business development. In her 20 year-long career in technology leadership and consultancy, she has also held management roles with McKinsey & Company, where she specialized in strategy, marketing, and sales engagements for the High Tech, Telecommunications, and Media and Entertainment sectors in the Asia Pacific region.

April holds an undergraduate degree in Economics from Stanford University and an MBA from the Stanford Graduate School of Business. She is currently based in Singapore.

Dr. Pinnaree (Pin Pin) Tea-makorn

Lecturer and AI Strategist at Sasin School of Management

Dr. Pinnaree (Pin Pin) Tea-makorn

Lecturer and AI Strategist at Sasin School of Management

https://www.sasin.edu/profile/pinnaree-tea-makorn

Dr. Pinnaree (Pin Pin) Tea-makorn is a lecturer and AI Strategist at Sasin School of Management and a founding member of Sasin's Data Analytics Center. Her expertise is in computational psychology, artificial intelligence, and data science. She is also the Artificial Intelligence Venture Partner at Vectors Capital, an early-stage climate tech venture capital in the San Francisco Bay Area. Prior to joining Sasin, Dr. Pinnaree interned in and provided technical consulting to startups in Silicon Valley and Thailand, such as Qualcomm, Urban Engines, Ajaib, Edsy, etc. She is also the Research Director of Inter Data Recovery Co., Ltd. She received her Ph.D., M.S., and B.S. in electrical engineering from Stanford University. She was also awarded the King's scholarship and gold medal from the International Chemistry Olympiad.

Documents

Community

Discover and connect with other attendees.

Tickets

1 FBX Members - Workshop + Panel Dinner Talk (Complimentary)

FBX members are entitled to up to 4 seats free of charge at this event.

Member Price Complimentary
฿3,500

2 Non Members - Workshop + Panel Dinner Talk

Buys 1 Non Member seat for the "Future-Proofing Your Family Business with AI" workshop and dinner talk on May 29, 2025 from 3pm to 9pm (registration from 2pm). This ticket INCLUDES access to the Panel Dinner Talk in the evening, a 3-course dinner and wine.

฿4,200

Non Members - Workshop Only

Buys 1 Non Member seat for the "Future-Proofing Your Family Business with AI" workshop on May 29, 2025 from 3pm to 6pm (registration from 2pm). This ticket DOES NOT include access to the Panel Dinner Talk in the evening.

฿1,200

Non Members - Workshop + Panel Dinner Talk

฿4,200

Future-Proofing Your Family Business with AI

1. Mastering AI Prompting for Productivity & Growth

1. Mastering AI Prompting for Productivity & Growth

Break

Break

2. Future-Proofing Your Family Business with AI

2. Future-Proofing Your Family Business with AI

Workshop + feedback

Workshop + feedback

Break & Networking

Break & Networking

3. Future-Proofing Your Family Enterprise with AI – Challenges and Opportunities

3. Future-Proofing Your Family Enterprise with AI – Challenges and Opportunities

Chanitr Charnchainarong, CFA

Visiting Professor at Sasin School of Management

April Srivikorn

Head of Strategy at Google APAC

Dr. Pinnaree (Pin Pin) Tea-makorn

Lecturer and AI Strategist at Sasin School of Management

Discover and connect with other attendees.

1 FBX Members - Workshop + Panel Dinner Talk (Complimentary)

2 Non Members - Workshop + Panel Dinner Talk

Non Members - Workshop Only

Non Members - Workshop + Panel Dinner Talk