Gaysorn Urban Resort
127 Gaysorn Tower, 19th-20th Floor, Ratchaprasong Road, Lumphini, Pathum Wan, 10330
Bangkok, Thailand
Join us on May 29 for Future-Proofing Your Family Business with AI—an exclusive FBX event featuring a hands-on workshop led by Dr. Pinnaree (Pin Pin) Tea-makorn and an expert panel dinner talk. Discover how AI can drive growth, efficiency, and intergenerational success in your family business. Learn, connect, and lead with confidence in the age of AI.
15:00 - 15:45
1. Mastering AI Prompting for Productivity & Growth
1. Mastering AI Prompting for Productivity & Growth
• Fundamentals of AI prompting
• Hands-on practice with tools (ChatGPT, Gemini, Perplexity, MS Copilot)
• Business applications: insights, automation, decision-making
• Best practices & ethical considerations15:45 - 16:00
Break
Break
16:00 - 17:00
2. Future-Proofing Your Family Business with AI
2. Future-Proofing Your Family Business with AI
• AI strategies for Now-Gen, Next-Gen, and senior management
• Responsible AI adoption: Do’s & Don’ts
• Case studies on AI in family businesses
• High-impact AI applications (customer engagement, operations, finance, governance)17:00 - 18:00
Workshop + feedback
Workshop + feedback
One family per group. Sample some groups for presentation. (40 minutes working + 20 minutes feedback) TA: Amonrat Sujintabandit18:00 - 18:30
Break & Networking
Break & Networking
18:30 - 21:00
3. Future-Proofing Your Family Enterprise with AI – Challenges and Opportunities
3. Future-Proofing Your Family Enterprise with AI – Challenges and Opportunities
Dinner Talk & Panel Discussion
• AI journey: From inception to implementation
• Common pitfalls & success strategies
• AI’s role in intergenerational business transitions
• Open Q&A with panelists
Benja Bencharongkul
Co-CEO of United Information Highway (Benchachinda Group)
Chanitr Charnchainarong, CFA
Visiting Professor at Sasin School of Management
April Srivikorn
Head of Strategy & Operations at Google APAC
Dr. Pinnaree (Pin Pin) Tea-makorn
Lecturer and AI Strategist at Sasin School of Management
1 FBX Members - Workshop + Panel Dinner Talk (Complimentary)
FBX members are entitled to up to 4 seats free of charge at this event.
฿3,500
2 Non Members - Workshop + Panel Dinner Talk
Buys 1 Non Member seat for the "Future-Proofing Your Family Business with AI" workshop and dinner talk on May 29, 2025 from 3pm to 9pm (registration from 2pm). This ticket INCLUDES access to the Panel Dinner Talk in the evening, a 3-course dinner and wine.
Non Members - Workshop Only
Buys 1 Non Member seat for the "Future-Proofing Your Family Business with AI" workshop on May 29, 2025 from 3pm to 6pm (registration from 2pm). This ticket DOES NOT include access to the Panel Dinner Talk in the evening.
Non Members - Workshop + Panel Dinner Talk
Buys 1 Non Member seat for the "Future-Proofing Your Family Business with AI" workshop and dinner talk on May 29, 2025 from 3pm to 9pm (registration from 2pm). This ticket INCLUDES access to the Panel Dinner Talk in the evening, a 3-course dinner and wine.