Virginia Tech Corporate Research Center

Nestled in the heart of Virginia’s Technology Corridor and adjacent to the Virginia Tech (VT) campus, the VTCRC is home to over 185 research, technology and support companies. Our 230-acre park is located in a beautiful mountain setting, with easy access to the metropolitan areas of northern Virginia and the nation’s capital. An expansion on the northwest side of the park provides enough land to construct 16 buildings in addition to the 35 single- and multi-tenant buildings currently on-site. The VTCRC employs over 3,000 employees.

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Attraction and Retention of Generation Z


By the end of this decade, Generation Z will enter the workplace for the first time. Born from 1995 to 2011, members of this generation are from diverse backgrounds, cultures and lifestyles – but they have a few things in common. Gen Z's with the expectation that fast-paced technology and unlimited connections should always be at their fingertips. They expect constant feedback, yet want their voices heard and valued. They are experiential learners with a strong entrepreneurial spirit. Plus, they are constantly connected to the world around them through technology. With Generation Z representing over 28% of the global population, their influence on where and how we work will be significant, and their characteristics suggest that they will have different workspace needs.

Steelcase researchers explored the influences that drive Generation Z in order to determine the factors organizations need to consider when integrating them into the workplace. Researchers determined that changes will not only occur in the space itself, but also in organizational culture, work processes and technology.

In this presentation, you will learn about the characteristics, behaviors, influences and values of Generation Z as well as the impact and implications they will have on the workplace. The course explains the genesis of Generation Z's unique view on technology. It will also point to some key factors to attracting and retaining Gen Z's in the workplace.


March 10, 2020

Check in and get settled

11:45 AM - 12:00 PM
Network, Grab Lunch
Sandwich assortment and water available

How will Generation Z shape the workplace?

12:00 PM - 1:00 PM
This is very a relevant conversation being had across all industries, especially the technology sector.
Presentation begins at noon sharp!
Toye Oshoniyi (Strategic Account Manager at Barrows Inc.)

Corporate Wellness

Because we often spend 40 + hours a week working, the Virginia Tech Corporate Research Center wants a community that promotes a complete well-rounded program to promote healthiness for both mind and body. Our focus is to provide companies with six essential elements to assist your employees with a fulfilled balanced life through our VTCRC 360°: Corporate Wellness Program.

PURPOSE Liking what you do each day and being motivated to achieve your goals

SOCIAL Having supportive relationships and networking interactions

FINANCIAL Managing your economic life to reduce stress and increase security

COMMUNITY Liking where you live and having pride in your community

PHYSICAL Having good health and enough energy to get things done daily

HEALTHY EATING Making good food choices to fit your health and dietary goals



Concept Conference Room
1880 Pratt Drive, Suite 2018
Blacksburg, Virginia

Second Floor Conference Room

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Toye Oshoniyi (Strategic Account Manager at Barrows Inc.)

Toye Oshoniyi

Strategic Account Manager at Barrows Inc.

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