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Whether you're leading an entire company, a single division, or a department of two, learn how you can use marketing, data and technology to measure business performance.
Join AmCham Sri Lanka, along with Bhanuka Harischandra, Founder/Director, Surge Global to dive deeper into an essential collection of metrics that will ensure data-driven growth, better performance and a key understanding of metrics-based planning.
Topics covered:
- Metrics for Growth
- Data Visualization
- Managing Goals based on KPIs
- Data in Marketing
Speakers
Bhanuka Harischandra is the Founder/Director of Surge Global, a digital media, and technology company that works with Fortune 500 companies across the world empowering brands with sophisticated storytelling.
Bhanuka is also the founder of Simplebooks.com, Sri Lanka’s largest businesses registrations service providing financial services to over 1,000 businesses.
His career in the Media & Technology space began with the launch of “TheGamersCottage” a YouTube Multi-Channel Network that helped content creators monetize eSports videos.
In 2016 TheGamersCottage had 600 network partners in over 80 countries racking up 60 million views every month.
With no formal university education, Bhanuka is a “self-taught” marketer that believes in testing & adapting and not conforming to set rules. This unstructured approach to problem-solving acts as the fundamental lense in which Surge helps businesses grow.
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