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With over 731.3 million active buyers and 214 billion USD in GMV, Pinduoduo Inc. is one of the largest e-commerce platforms in China. It has pioneered several new trends including social e-commerce, group purchase and consumer-to-manufacturer (C2M) that have revolutionized online shopping in China.


Singapore Retailers Association (SRA) and Singapore Food Manufacturers' Association (SFMA) would like to invite you to learn about Pinduoduo's dynamic interactive ecommerce model, their Global Outreach Program targeting imported goods and how brands can build up capabilities via marketing support from the platform.


Who should attend?

This webinar is designed for SG merchants keen to expand their business into China and interested to learn about Pinduoduo and to discover opportunities for merchants on this platform.


Programme

  • 3:00pm

Introduction and Opening by SFMA: Export Readiness & Export Business Plan

Presented By: Mr. Gerald Tan, International Trade Specialist, SFMA


  • 3:15pm

Overview of Pinduoduo

Presented By: Don Tan, Director of Corporate Affairs, Pinduoduo


  • 3:25pm

How foreign merchants can use Pinduoduo

Presented By: Don Tan, Director of Corporate Affairs, Pinduoduo


  • 3:40pm

Q&A

Speakers

  • Don Tan (Director of Corporate Affairs at Pinduoduo)

    Don Tan

    Director of Corporate Affairs at Pinduoduo

    Don is Director of Corporate Affairs at Pinduoduo. He previously worked in foreign and international relations, and studied at Sciences Po Paris, HEC Paris, and the University of Oxford.

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  • Gerald Tan (International Trade Specialist at Singapore Food Manufacturing Association)

    Gerald Tan

    International Trade Specialist at Singapore Food Manufacturing Association

    Gerald Tan has joined SFMA as an International Trade Specialist under ESG Executive in Residence programme (EIR) on Jan 2021. His role is to provide export services to our members as well as develop/sharpen overseas market penetration strategies for new and existing companies.

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